Hustle Culture and the Real Secrets of Success with Racheal Cook (#128)

Hustle culture and the promise of success often seem like the gold standard in business. Working tirelessly, chasing productivity, and pushing oneself to the limit is glamorized. Kellee dives deep into the topic of holistic and sustainable business practices that create balance and real success without the burn and churn, by inviting Racheal Cook (Founder of The CEO Collective), who brings wisdom and experience in building sustainable businesses.

Redefining business success is essential in a world where hustle culture dominates. Long-term success is built on balance, mindfulness, and genuine effort—not hustling and grinding.

About Racheal Cook: 

Racheal Cook is the founder of The CEO Collective and host of the Promote Yourself to CEO podcast. With over 15 years of experience consulting small owner-operated businesses, she has become a trusted voice in the entrepreneurial community, known for her expertise in business strategy, marketing, and leadership.

Racheal is a sought-after speaker and small business expert, with her work featured in publications such as Entrepreneur, Inc, Washington Post, Money, Business Insider, and Forbes. She is passionate about helping more women entrepreneurs escape hustle culture to build life-first businesses that allow business owners to do meaningful work and live a meaningful life.

When she's not coaching or podcasting, you can find her spending time with her family, enjoying the outdoors, or curled up with a great book.

Check out The CEO Collective

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