Meet Joe Averill, owner of Deck Science based in Elk River, Minnesota. Joe shares his unconventional journey from studying to become a physician's assistant to building a thriving deck construction business. Learn how a solo road trip and a frustrating experience in commercial construction led him to hyper-specialize in decks, creating a streamlined, customer-focused process that sets Deck Science apart. Joe dives into the importance of simplicity in offerings, the power of personalization in sales and customer relationships, and how leveraging technology has helped him scale efficiently.

Here are some of the key takeaways from our discussion with Joe:

• Building a focused, scalable business
• Creating strong customer relationships
• Investing in sales training and personal growth

Learn more about Deck Science here: https://www.deckscience.com/

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