Campaign podcast Campaign

Campaign's editorial team take you through some of the biggest stories of the week with the views from their news desks.
The team discusses Asda's brand refresh and the use of humour in the supermarket category, how Shell and Havas were targeted by Brandalism in an out-of-home protest and adland's answers to Campaign's question of the week where we asked how big of a problem is brands pitching for free ideas.
Taking you through the headlines and top stories, this episode is hosted by tech editor Lucy Shelley, joined by reporter Charlotte Rawlings and deputy news editor Marianne Calnan.
Further reading:
Halfords appoints media planning and buying agency to £20m account
Assembly poaches managing partner from Group M
Group M broadens remit of Wavemaker global chief Toby Jenner
Craig Inglis re-emerges as Merlin Entertainment’s first CMO
Mother hires creative directors from Adam & Eve/DDB and Droga5
Monzo unveils debut work by Uncommon Creative Studio
East midlands appoints five agencies to roster


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Presented by Campaign UK’s editor-in-chief, Gideon Spanier, this sponsored podcast episode, produced in partnership with Pinterest, delves into:
• How to avoid appearing tokenistic
• How brands can get more involved in inclusivity
• How AI can be leveraged for good
• Examples of inclusivity in action
• Actionable strategies for brands and agencies
Featuring: Andréa Mallard, global chief marketing & communications officer, Pinterest; Michael Brown, head of insight & research, UM; Chloë Davies, founder, It Takes a Village Collective


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E45 and T&Pm have today (17 May) released their winning campaign for Channel 4's Diversity in Advertising Award. “This is me, this is my space” is a playful but meaningful film created by T&Pm that depicts the intimate and private story of trans women and the struggles with skin from transitioning.
The team won the award last year and as a prize, have been awarded £1m advertising airtime across Channel 4's network.
To delve deeper and talk through the making and inspiration behind this bold campaign, Sally Perry, global skin health category director on E45 at Karo Healthcare, and Mika Alcock associate creative director at T&Pm, are welcomed into the podcast studio.
Hosted by Campaign's tech editor, Lucy Shelley, Perry and Alcock discuss how they collaborated with the trans community, how E45 will protect its talent from potential backlash and what the brand and T&Pm hope this will achieve for the trans community.
The ad will go live tonight at 9pm tonight (17 May) on Channel 4, during Gogglebox.
Content warning: this episode contains the use of hate speech.

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It's been all about creativity the last week, with some ads that crushed it and some ads that got crashed...
In this news episode, Campaign's tech editor Lucy Shelley and reporter Charlotte Rawlings talk through some of the top stories of the last week with the view from our news desks. We discussed Apple's "Crush" ad and the controversy that surrounded it and PG Tips brand refresh with its first new work in eight years from new agency Calling. Plus, Rawlings takes us through what makes a Campaign Pick of the Week with Tui's first-class safety film by Leo Burnett UK.
Further reading:
The creative backlash against Apple 'Crush' missed the point
OMD UK head of strategy departs for sustainability startup
Havas Media Network sets up digital centre of excellence and appoints Paul Bland as leader
WPP chief exec Mark Read targeted by deepfake scammers
Peroni Nastro Azzurro launches global creative review
William Hill to place bets on T&Pm as creative agency


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In this special Campaign and Media Week podcast, sponsored by Pinterest, we talk about:
• How shopping behaviour changes at Christmas
• Why brands can avoid falling for fads
• What tools are available to predict the coming crazes
Featuring: Matt Whitehead, global media partnerships, Pinterest; Jazz Mondae, head of demand generation, Performics at Starcom; Deolu King, social practice partner, Kinesso
This podcast episode is sponsored by Pinterest.

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Campaign UK editor Maisie McCabe is joined by Franki Goodwin, chief creative officer at Saatchi & Saatchi London, Ant Nelson, executive creative director at Adam & Eve/DDB, and Jem Lloyd-Williams, chief executive of Mindshare UK, to talk all things Cannes Lions.
Topics include what to expect from the judging process, the perennial 'role of purpose' discussion point, campaigns to watch and how UK work might stack up against global competition.
Plus, the good and the bad of the festival itself and tips for first-time attendees.
Further reading:
Seven UK adland figures on Cannes Lions Shortlisting Jury


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