The Next 100 Days Podcast

Kevin Appleby & Graham Arrowsmith
  • 5.0 (3)
  • Management
  • Updated Biweekly

The Next 100 Days Podcast is a leading UK business show. Through this podcast, Kevin and Graham reveal strategies you can use to improve your business and take it to the next level. In addition to featuring their own advice, Kevin and Graham host amazing guests from across the business world. Often the guests are successful, but lesser-known business owners and entrepreneurs, enabling the show to bring fresh content and stand out from many of the US based business shows. Graham and Kevin believe that business change comes about when a business owner focusses on just one thing that will make a real difference to his business. That might be product development, a new product launch or a marketing campaign. Focussing for less than 100 days, or focussing on too many things generally won't deliver the results you need, Equally, its difficult to maintain effective focus for much longer than 100 days without re-assessing priorities. The Next 100 Days Podcast is your source to learn how to move your business forward, with practical advice and guidance that you can put into action and make a difference in your own organisation within the next 100 days.

  1. 6d ago

    #542 - Graham Arrowsmith - Lead Conversion AI

    Kevin Appleby interviews Graham Arrowsmith about AI applications, such as the lead conversion AI he offers through MicroYES. We also discuss personal productivity. Summary of the PodcastKey TakeawaysAgent Delivery Systems (ADS) drive conversion by providing immediate value before asking for contact info, following the principle "Anonymous until irrelevant.""Intelligent Websites" are the next evolution, using a conversational interface to dynamically reshape the page with personalized content, moving intelligence from the user to the site.AI enables systematization for exit planning, allowing founders to capture their expertise in a "brain library" to reduce key-person dependency and increase business value.AI-enabled organizations face a new key-person risk: the ability to do more with less makes individual expertise a critical vulnerability. The Challenge: Ineffective Chatbots & User FrustrationMost chatbots are ineffective because they force users into a rigid flow, demanding contact info before providing value.This approach fails to meet user needs for direct answers and frustrates high-value prospects, who will simply avoid the tool. The Solution: Agent Delivery Systems (ADS) - Lead Conversion AICore Principle: "Anonymous until irrelevant."Provide immediate value through conversation.Ask for contact info only when it's logically required for the user's next step (e.g., booking a call).Built on MECLABS Institute's 30-year conversion methodology.Architecture:Expert: Sophisticated prompts guide the agent to listen, present arguments, and steer the conversation toward a conversion goal.Libraries: A contained, proprietary knowledge base ensures accurate, controlled answers, preventing "internet infection" and protecting IP.Apps: Embedded tools (e.g., calculators, booking widgets) allow the agent to perform actions within the conversation.LLM Agnostic: Can swap in models like Gemini, Grok, or ChatGPT based on client needs for speed vs. depth.Use Cases:Compliance: Acts as a gateway for regulated content (e.g., high-net-worth investments) by confirming user eligibility before sharing details.Lead Routing: Directs inquiries to the correct department (e.g., family law vs. commercial law).Phone-to-Agent: Answers calls and routes to a live human, creating a seamless experience. The Next Evolution: "Intelligent Websites"Concept: A conversational interface (voice or text) that dynamically reshapes the webpage with personalized content in real-time.Mechanism: The ADS architecture runs in the background, interpreting user intent and generating a unique page layout.Impact:Personalization: Replaces static pages built for a single avatar with a dynamic experience tailored to each user's specific query.Conversion: Increases conversion rates by delivering highly relevant information instantly.Insights: Captures user questions to reveal unmet needs and inform business strategy (e.g., a hotel discovering demand for wedding packages). Personal AI Use & Exit StrategyPersonal Productivity:Uses Claude as a primary tool, valuing its memory of past conversations.Applies AI to review legal agreements, getting tailored feedback relevant to GrowCFO's business model.Exit Planning:Goal: Systematize the business for a 3-year exit, making it less dependent on the founder.Method: Create a "Graham Arrowsmith library" to capture 40+ years of expertise, enabling an AI system to handle ~65% of the founder's tasks.Test Case: A 3-week cruise to Japan will test the business's ability to operate autonomously.  The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled in 2014 to provide data from The UK High Net Worth Database to marketers targeting affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, creating lead generation AI Agents & Workflows and introducing the MeclabsAI Platform. Graham is an inCruises Independent Partner, and is building up interest from people around the world in the World's Largest Travel Membership - inCruises. You can sign up and access 21,000+ cruises, hotels and tours by clicking HERE Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

  2. Sep 4

    #541 - Stephen Somers - Selling on Whatnot

    You'll remember that Selling on Whatnot guest Stephen joined The Next 100 Days a while back to talk about building an Amazon business from scratch. Since then, things have moved on quite a bit. Stephen's been deep into a newer side of the business, live selling on Whatnot. The team has been selling trading cards (Pokemon, specifically) and pulling in over $400,000 in the last seven months alone, teaching complete beginners with zero collectibles background to do the same. This podcast features a discussion with Stephen Somers and his evolution from Amazon to the Whatnot live-selling platform. Summary of the PodcastKey TakeawaysBusiness Model Shift: Stephen's company, Marketplace Superheroes, evolved from importing from China to a brand-direct wholesale model on Amazon and a live-selling strategy on Whatnot.Whatnot's Live-Selling Model: The platform combines live video with rapid auctions, creating an interactive, social shopping experience.Pokemon Card Strategy: The company's Whatnot success comes from selling foreign-language Pokemon cards to adult collectors (avg. age 33–38) who view them as an investment.Platform Economics: Whatnot charges shipping directly to the buyer and offers same-day payouts after a seller makes 1,000 sales, significantly improving seller cash flow. Business Evolution: Amazon to Selling on WhatnotAmazon Strategy: Evolved from importing from China to a brand-direct wholesale model.Process: Partner with smaller brands → improve their Amazon marketing → buy wholesale from them.Rationale: As brand sales grow, wholesale orders increase, creating a mutually beneficial relationship.COVID-19 Challenge: A freight company venture faced an 8x increase in shipping costs, creating a $1.1M problem.Resolution: The profitable training business offset the losses, providing a critical lesson in risk management.Whatnot Expansion: The company's first expansion beyond Amazon in 12 years, driven by the belief that live social commerce is a major trend. Whatnot: The Live-Selling PlatformPlatform Concept: A hybrid of QVC, Instagram, and Tinder, focused on live, interactive auctions.Core Functionality:Live Streams: Sellers host live video shows to auction items.Rapid Auctions: Bids are placed via a "swipe right" feature during short (e.g., 5-second) auctions.Buy-It-Now: An option for immediate purchases is also available.Growth & Competition:Revenue: ~$8–11B globally in 2025.Competitors: TikTok (with a new auction platform) and eBay (with eBay Live). Whatnot Case Study: Pokemon CardsNiche: Foreign-language Pokemon cards, chosen for their high value and appeal to adult collectors.Auction Process: A sealed booster pack is shown live.Viewers bid on the pack.The pack is opened live to reveal the cards.The winner receives all cards from the pack. Key Metrics:Sales: >£400k since Oct 2025.Profit Margin: 25–35%.Orders: >60,000 with zero returns, as buyers see the exact product they win.High-Value Finds: One card pulled was worth £800, increasing to >£1,000 after professional grading. Getting Started on WhatnotInvestment: £500–£1,000 for initial stock and setup.Seller Account: Free to create.New Seller Bonus: Whatnot offers cash matches on first-week sales (e.g., £150 bonus for £150 in sales) to attract streamers.Recommended Approach: Use a company entity for Amazon to appear professional to brands; a sole trader is sufficient for Whatnot initially. Next StepsListeners: Visit marketplacesuperheroes.com for free training on the Amazon and Whatnot models. The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled in 2014 to provide data from The UK High Net Worth Database to marketers targeting affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, creating lead generation AI Agents & Workflows and introducing the MeclabsAI Platform. Graham is an inCruises Independent Partner, and is building up interest from people around the world in the World's Largest Travel Membership - inCruises. You can sign up and access 21,000+ cruises, hotels and tours by clicking HERE Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

  3. Aug 28

    #540 - Guy Bartlett - Buying Businesses

    Guy Bartlett is ex military, but now helps others when they are buying businesses. He is the author of Business Magic. In his 30 years he's closed more than 200 deals, sitting on both sides of the table. He will buy, operate and grow UK businesses and help founders do the same. Guy Bartlett discusses M&A strategy for founder-led businesses. Summary of the PodcastKey Takeaways"Done-for-you" M&A Service: Fidelis Advisory acts as a fractional M&A director for founders, providing a lower-cost, lower-risk alternative to full-time hires."Triangle of Success" Philosophy: Prioritizes the business's health alongside buyer and seller needs to ensure a stable, long-term outcome for all stakeholders.Seller's Emotional Exit: The process starts by defining the seller's post-exit lifestyle needs, then structuring the deal to meet that financial goal.AI as a Force Multiplier: AI's value is in improving efficiency and augmenting human capital, not in acquiring standalone AI companies. Guy Bartlett's Background & ServicesBackground: 41 years in the Army Reserves.Services:Fidelis Advisory: "Done-for-you" fractional M&A director service.Business Buyers Club: "Done-with-you" coaching and network.Experience: 150+ transactions, from £200k to €15M.Client Profile: Ambitious founders (late 30s–mid 50s) of businesses with £5M–£20M turnover.Fidelis Advisory network (5k+ database, 18k+ LinkedIn followers) The "Triangle of Success" M&A PhilosophyCore Principle: A successful acquisition balances the needs of three entities: the buyer, the seller, and the business itself.Seller-Centric Process: Define Lifestyle Needs: Determine the financial sum required for the seller's desired post-exit life.Value the Business: Conduct an independent valuation.Bridge the Gap: If the valuation is lower than the required sum, structure the deal to bridge the difference (e.g., earn-outs). Buyer-Centric Criteria:Passion: Genuine interest in business, not just profit.Financial Literacy: Basic understanding of P&L, cash flow, and the balance sheet.People Skills: Ability to work with all stakeholders.Balance Sheet Health Check:Inverted Pyramid: A healthy balance sheet has high current assets and low liabilities.Shareholder Funds: A gently rising curve indicates stability.Asset Scrutiny: Verify the true value of assets like stock. Acquisition Strategy & AIStrategic Fit: The primary driver for an acquisition is cultural alignment, not just financial metrics.Example: A failed M&E group acquisition was due to cultural mismatch and geographic distance.AI in M&A:Current Role: A force multiplier for efficiency (e.g., pricing, contracts).Future Role: Unlikely to involve acquiring standalone AI companies, as the market is too volatile and lacks a dominant player.SaaS Vulnerability: Traditional SaaS models are at risk from AI-powered, bespoke solutions. The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled in 2014 to provide data from The UK High Net Worth Database to marketers targeting affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, creating lead generation AI Agents & Workflows and introducing the MeclabsAI Platform. Graham is an inCruises Independent Partner, and is building up interest from people around the world in the World's Largest Travel Membership - inCruises. You can sign up and access 21,000+ cruises, hotels and tours by clicking HERE Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

  4. Aug 21

    #539 - Francis Rodino - Lead Conversion

    Lead Conversion expert Francis Rodino claims 15+ years working in sales and marketing, but as we'll find out, you can probably double that number. First in corporate, then building and scaling his own businesses. He's worked with 300+ clients across HVAC, engineering, construction, recruitment, and professional services. Francis is the bestselling author of Leads Machine - a practical guide to building consistent, predictable sales for service businesses. He's not a consultant who disappears after the strategy session. Francis is in the system, in the data, and on the calls. Summary of the PodcastKey TakeawaysCore Problem: Most businesses have a lead conversion problem, not a lead generation problem. They neglect the 95% of leads who aren't ready to buy immediately, leaving significant revenue on the table.Solution: Lead Hero uses a white-labeled HighLevel CRM, enhanced with AI agents, to automate lead nurture and follow-up. This "Freedom Tech" liberates teams from manual tasks and increases conversion rates.ROI: By improving conversion from 5% to 15%, a £10k ad spend can generate an extra £50k in revenue (£25k → £75k), adding a potential £1M annually without increasing the ad budget.Tech: Lead Hero's site uses Lovable, a fast React-based web app, for its agility in creating personalized pages for prospects, sacrificing some traditional SEO for speed. The Problem: Lead Conversion, Not GenerationLead Hero's premise: Most businesses have a lead conversion problem, not a lead problem.95% Gap: Businesses focus on the 3% of leads ready to buy now and neglect the other 95% who are not.9-Step "Leads Machine" System:Outlined in Rodino's book, Leads Machine.Focuses on deep market intelligence and customer journey mapping before investing in ads.Automation and AI accelerate a sound strategy; they cannot fix a broken one. The Solution: AI-Enhanced Lead NurtureLead Hero's service is a white-labeled HighLevel CRM pre-built with custom workflows and AI agents.Client Profile: High-volume lead businesses (trades, medical, SaaS) that live and die by leads.Implementation Process: Audit: Analyse the client's sales process and software gaps.Build: Install the custom CRM with automated scripts and cadences.Train: Onboard the client's team.Maintain: Provide ongoing tech support. Case Study (Simply Eco):Before: Manual, paper-based lead process.After: Automated CRM system.Result: Grew revenue from £15M to £25M in ~4 years. The Technology: Lovable & AI AgentsLead Hero's site uses Lovable, a React-based web app chosen for its speed and agility.Rationale: Prioritises fast creation of personalised pages for prospects over traditional SEO.AI Agent Use Cases:Database Reactivation: Re-engaging dormant leads with AI agents to answer questions and book calls.Webinar Follow-up: An AI agent on WhatsApp asks non-buyers why they didn't purchase, collecting valuable feedback to improve offers.  The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled in 2014 to provide data from The UK High Net Worth Database to marketers targeting affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, creating lead generation AI Agents & Workflows and introducing the MeclabsAI Platform. Graham is an inCruises Independent Partner, and is building up interest from people around the world in the World's Largest Travel Membership - inCruises. You can sign up and access 21,000+ cruises, hotels and tours by clicking HERE Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

  5. Aug 14

    #538 - Andrew Sparks - Business Exit

    Today's guest is Andrew Sparks from Sydney Australia, who discusses business exit strategies for founders for them to build a business that can run without them. Summary of the PodcastKey TakeawaysBuild a Saleable Asset: A founder-dependent business is unsaleable (e.g., Dave the plumber's story). The goal is to create a business that operates independently, which maximizes its value for a future sale.Delegate Authority, Not Just Tasks: The "Ownership Map" is a key tool for this. It defines clear responsibilities and KPIs for each role, forcing founders to delegate decision-making and free up their time for strategic work.Maximize Profitability ("Savage Margins"): Shift from low-margin, time-based pricing (e.g., $50/hr) to high-value, outcome-based pricing (e.g., $300/hr) by repositioning the company for a premium market. This funds the team needed for operational independence.Plan Your Exit Early: A 12–15 month timeline is ideal for implementing the necessary structural changes. This proactive approach avoids a forced, low-value sale and allows founders to choose their exit: a "Heyday" (lifestyle freedom) or a "Payday" (commercial sale). The Problem: Founder-Dependent BusinessesA business built around the founder's personal brand and time is unsaleable.Example (Dave the Plumber): A successful plumber built a business so tied to his name and presence that he couldn't sell it, ultimately closing the doors and selling tools for pennies.The "Second Stage Squeeze": Andrew's firm, MyExit.com, targets established businesses ($2M–$20M revenue, 10–50 staff) that have proven product-market fit but are now constrained by the founder's time and capital. The Solution: A Strategic Framework for Business ExitMyExit's framework has four pillars:1. Strategic Core: The founder's role shifts from tactical work to high-level strategy.2. SEAL Team: Build a capable team by delegating authority, not just tasks.3. Savage Margins: Maximize profitability to fund growth and independence.4. Slick Ops: Systematize operations for efficiency and consistency. Tool: The Ownership MapThis tool replaces a traditional org chart to delegate authority effectively.Function: Maps key responsibilities and KPIs to each role, ensuring clear ownership and accountability.Benefit: Prevents the founder from becoming a bottleneck and allows the business to operate without constant founder approval. Strategy: Savage MarginsA high-profit commercial model is essential for funding growth and team expansion.Action: Reposition the company to charge premium prices (e.g., $300/hr vs. $50/hr) by focusing on a higher-value market segment.Rationale: Most businesses are not unique. Success comes from mastering the commercial model, not just the product. The Outcome: Two Types of Business ExitHeyday (Lifestyle Exit): The business runs independently, giving the founder freedom to step away for extended periods (e.g., Andrew's 3-week Europe trip).Payday (Commercial Exit): The business is sold for maximum value.Key Principle: Achieving a "Heyday" is a prerequisite for a "Payday," as a founder-independent business is inherently more valuable. The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled in 2014 to provide data from The UK High Net Worth Database to marketers targeting affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, creating lead generation AI Agents & Workflows and introducing the MeclabsAI Platform. Graham also provides an Answer Engine Optimisation solution to get your website in shape to be found by LLMs. Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

  6. Aug 7

    #537 - Alexis Sikorsky - Business Scaling & Exit

    Business Scaling & Exit Expert Alexis Sikorsky has launched, built and grown businesses. He knows it can be incredibly lonely doing this. Founders can feel swamped, overwhelmed, isolated and unable to make the right decision for what comes next in their business. That's where Alexis comes in. On this podcast you get a taste of what goes on. Summary of the PodcastKey TakeawaysThe £5-20M Founder Trap: Founders often become a liability at £5-20M revenue, getting stuck in urgent, non-delegable tasks. The solution is to identify and delegate all tasks except those only the founder can do.The "Cashing Out" Philosophy: Build your business for sale, even if you don't intend to sell. This forces efficiency and creates a high-value asset.The APEX Method: A four-step framework for exit readiness: Assess, Plan, Execute, Exit.Retirement Redefined: Post-exit, Alexis chose a "thin of it" advisory role over a high-pressure CEO position, prioritising purpose and family over money. The Founder's Journey & The £5-20M TrapAlexis Sikorsky, author of "Cashing Out," advises founders on growth and exit.Sweet Spot: Helping founders who are stuck, not early-stage startups.The £5-20M Trap: A founder's skill set can become a liability at this revenue stage.Problem: The founder is swamped by urgent, non-delegable tasks, losing focus on strategic vision.Solution: Identify "uniquely qualified" tasks (e.g., pre-sales meetings) and delegate everything else.Test: A 3-week off-grid vacation reveals critical operational dependencies. "Cashing Out" Philosophy & Common SenseCore Principle: Build your business for sale to force efficiency and create a high-value asset.Origin: A post-retirement Oxford MBA revealed common founder mistakes.Self-Assessment: Alexis calculated his own past errors cost him $50M and 5 years.Key Lessons:Financial Buffer: Maintain 9 months of burn rate in cash.Why: A 2008 crisis event wiped out 75% of his revenue, nearly causing failure.Know Your Numbers: Track financials daily/weekly.Why: Quarterly reports are too late for corrective action.Know Your Costs: Avoid underpricing complex projects.Hire Managers: Leaders (vision) and managers (execution) are distinct roles. Hire managers early to delegate operational tasks. The APEX Method for Exit ReadinessA four-step framework for exit readiness: Assess: Know your company and your personal goals. "What's your number?" → The amount needed to never work again.Lifestyle vs. Growth: These require different strategies. Plan: Create a 4-year plan. Why: Longer plans are unrealistic in a volatile market.Growth Levers: Organic sales, new geographies, new products, and M&A. Execute: Implement the plan, adapting every 6 months.Exit: Prepare for sale ("dressing the bride"). Focus: Primarily on private equity exits. Retirement & PurposePost-exit, Alexis retired for 3 years before starting his advisory practice.Motivation: Helping founders, not money.Critical Decision: Declined an offer to return as CEO of his former company.Why: Prioritised family and a balanced life over the high-pressure CEO role.  The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled in 2014 to provide data from The UK High Net Worth Database to marketers targeting affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, creating lead generation AI Agents & Workflows and introducing the MeclabsAI Platform. Graham also provides an Answer Engine Optimisation solution to get your website in shape to be found by LLMs. Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

  7. Jul 31

    #536 - Nicola Anderson - Capacity to Grow

    This podcast is all about founders having the capacity to grow. Nicola Anderson is a Business Growth expert and she shares her DASH framework to help founders push on from the £1-5m turnover level. Summary of the PodcastKey TakeawaysFounder Bottleneck: Business growth often stalls at £1M–£5M turnover because the founder becomes the decision-making bottleneck, losing the strategic headspace needed for further expansion.DASH Framework: Nicola Anderson's framework (Delegate, Automate, Stop, Hire) provides a structured process to create capacity to grow before hiring, which prevents costly mistakes and ensures new roles are strategic.Human-AI Integration: The most successful businesses will integrate human connection with AI efficiency. Over-reliance on AI from a single person creates significant operational risk and lacks the trust required for major deals.Strategic Exit: Founders often seek to shift from day-to-day operations to a strategic role (e.g., Chairman) to gain lifestyle freedom without full retirement, requiring a business that functions independently. The Founder Business Growth BottleneckBusinesses naturally grow around the founder, making them the central hub for all decisions.This model is sustainable to a point (e.g., £1M–£5M turnover) but eventually leads to the founder being consumed by day-to-day tasks.Consequence: Growth stalls because the founder loses the strategic headspace required for innovation, planning, and external opportunities like acquisitions.Impact: This also erodes the personal freedom and work-life balance the founder initially sought. The DASH Framework for Capacity to GrowThe DASH framework provides a structured process to create capacity to grow before hiring, preventing costly mistakes.D → Delegate: Identify tasks that can be delegated.Prerequisite: Trust in the team is essential for effective delegation.Rationale: Delegate non-core tasks to free up time for enjoyable, high-value work.A → Automate: Use technology (e.g., CRMs, AI agents) to handle repeatable tasks.S → Stop: Eliminate unnecessary activities (e.g., redundant reports, legacy spreadsheets) that add no value.H → Hire: Only hire after completing the first three steps.Rationale: This ensures new roles are strategic and prevents hiring at the wrong level (e.g., a full-time COO vs. a fractional one).Risk: Hiring too quickly creates another "wire" (decision point) for the founder if the role isn't clearly defined. Human-AI Integration & RiskThe most successful businesses will effectively integrate human talent with AI tools.Risk of AI-Only Models: Graham cited an example where a large company rejected an AI service provider after discovering it was a one-person operation.Reason: The operational risk was too high (e.g., if the person became unavailable), and the lack of human connection undermined trust.Human Connection: People buy from people they know, like, and trust, especially for significant investments. AI should support, not replace, this connection. Client Profile & EngagementTypical Clients: Founders at £1M–£5M turnover facing stalled growth, burnout, or preparing for an exit.Client Goals:Create a saleable business that doesn't depend on the founder.Shift from day-to-day operations to a strategic role (e.g., Chairman) for more lifestyle freedom.Engagement Model:Phase 1 (Intensive): A 30-day engagement for £2,500 to apply the DASH framework and create an action plan.Phase 2 (Partnership): Ongoing support for accountability and implementation, with a team of freelancers for specific tasks (e.g., CRM setup).Example: Nicola's work with David B. Horne helped him define the CEO role ("Karis") needed to transition to a Chairman position. The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled in 2014 to provide data from The UK High Net Worth Database to marketers targeting affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, creating lead generation AI Agents & Workflows and introducing the MeclabsAI Platform. Graham also provides an Answer Engine Optimisation solution to get your website in shape to be found by LLMs. Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

  8. Jul 24

    #535 - Dr Amanda Gummer - FUNdamentally Children

    Dr Amanda Gummer, founder of FUNdamentally Children, is a renowned child development expert, and often features in media discussing the role of play in learning. Through FUNdamentally Children and the Good Play Guide, she offers valuable insights on educational toys and parenting, helping families make informed choices for their children's development and well-being. This podcast explores play's role in child development and brand strategy. Summary of the PodcastKey TakeawaysMission: FUNdamentally Children translates academic research into practical advice for kids' brands (toys, media, education) to improve products and policy.Method: Research uses naturalistic observation in familiar settings to capture meaningful data, avoiding the "strange kids in strange places" bias of traditional lab studies.Impact: Services de-risk product launches (e.g., preventing a faulty toy release) and sharpen marketing (e.g., identifying a "pizza delivery boy" character as the licensing driver).Challenge: The biggest barrier is the perception of play as frivolous, which hinders its recognition as a powerful tool for developing critical life skills. The Problem: A Gap Between Research & PracticeFUNdamentally Children bridges the gap between academic research and practical application for kids' brands.Clients: Toy companies, digital game developers, TV content creators, playground designers, and policymakers.Core Principle: The Maya Angelou quote, "When you know better, do better." The company provides the "better" knowledge. The Solution: Naturalistic, Child-Centred ResearchResearch avoids the "strange kids in strange places" bias of traditional lab studies.Method: Observe children in familiar settings with trusted people to capture authentic behavior.Quality Control: Rigorously vets other research papers (e.g., for the Children's Media Association) to ensure data validity. The Business Model: De-Risking & Sharpening StrategyFunding comes from corporate clients paying for research and workshops.De-Risking Product Launches:Identified a faulty Thomas the Tank Engine toy (pegs too small for holes) in playtesting, preventing a negative launch and PR.Provided evidence to defend a toy train from a "toy train makes kid bald" headline, proving it was a user accident, not a product fault.Sharpening Marketing & Licensing:Research for a kids' TV show about motorbikes found the "pizza delivery boy" character was the most popular.Insight: Kids were focused on the pizza, not the bike's design or the show's friendship theme.Action: This insight redirected the licensing strategy to focus on the pizza theme. The Philosophy: Play as a Tool for DevelopmentPlay is a powerful tool for developing critical skills (critical thinking, self-reliance, social skills) that traditional education often misses.DEI (Diversity, Equity, Inclusion):Focuses on practical accessibility (e.g., wheelchair ramps in playgrounds) to ensure all children can participate.Distinguishes this from political debates like transgender athletes in sports, which are separate biological issues.Play Commission:Amanda was a commissioner on this year-long project, which produced the "Raising the Nation" report.Goal: Provide evidence to government on play's impact across education, health, and youth justice. The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled in 2014 to provide data from The UK High Net Worth Database to marketers targeting affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, creating lead generation AI Agents & Workflows and introducing the MeclabsAI Platform. Graham also provides an Answer Engine Optimisation solution to get your website in shape to be found by LLMs. Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

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About

The Next 100 Days Podcast is a leading UK business show. Through this podcast, Kevin and Graham reveal strategies you can use to improve your business and take it to the next level. In addition to featuring their own advice, Kevin and Graham host amazing guests from across the business world. Often the guests are successful, but lesser-known business owners and entrepreneurs, enabling the show to bring fresh content and stand out from many of the US based business shows. Graham and Kevin believe that business change comes about when a business owner focusses on just one thing that will make a real difference to his business. That might be product development, a new product launch or a marketing campaign. Focussing for less than 100 days, or focussing on too many things generally won't deliver the results you need, Equally, its difficult to maintain effective focus for much longer than 100 days without re-assessing priorities. The Next 100 Days Podcast is your source to learn how to move your business forward, with practical advice and guidance that you can put into action and make a difference in your own organisation within the next 100 days.

Information

  • Creator
    Kevin Appleby & Graham Arrowsmith
  • Years Active
    2016 - 2026
  • Episodes
    541
  • Rating
    Explicit
  • Copyright
    © Copyright 2026 Kevin Appleby & Graham Arrowsmith
  • Show Website
    The Next 100 Days Podcast