The Next 100 Days Podcast

Kevin Appleby & Graham Arrowsmith
  • 5.0 (3)
  • MANAGEMENT
  • UPDATED BIWEEKLY

The Next 100 Days Podcast is a leading UK business show. Through this podcast, Kevin and Graham reveal strategies you can use to improve your business and take it to the next level. In addition to featuring their own advice, Kevin and Graham host amazing guests from across the business world. Often the guests are successful, but lesser-known business owners and entrepreneurs, enabling the show to bring fresh content and stand out from many of the US based business shows. Graham and Kevin believe that business change comes about when a business owner focusses on just one thing that will make a real difference to his business. That might be product development, a new product launch or a marketing campaign. Focussing for less than 100 days, or focussing on too many things generally won't deliver the results you need, Equally, its difficult to maintain effective focus for much longer than 100 days without re-assessing priorities. The Next 100 Days Podcast is your source to learn how to move your business forward, with practical advice and guidance that you can put into action and make a difference in your own organisation within the next 100 days.

  1. 20H AGO

    #510 - Dave Rogers - Beyond The Business

    Beyond the Business creator Dave Rogers, is also known as ‘The Business Explorer’. He's a previous TEDx Speaker, an award-winning Business Consultant, Coach and Author. For 30 years, he's been using that curiosity to help businesses tackle challenges. On top of that, Dave’s not your typical business consultant. Yes, he’s worked for big corporations. And yes, he knows how to turn lofty strategies into real, practical results. But what sets him apart is how he brings it all down to earth. He works alongside business owners, start-ups, and leaders to turn “what if” into “what’s next.” Summary of PodcastIntroduction to Dave's new membership serviceKevin introduces the topic of Dave's new membership service for business owners, which Dave has been developing since his last appearance on the podcast about a year ago. Identifying the target audienceDave explains that the membership is aimed at business owners. You know, the ones who have built successful companies but are now feeling "stuck". Maybe their business is running them rather than the other way around. The goal is to help them find a different way of looking at their business. The membership structure and tiersDave outlines the three-tiered structure of the membership. The entry-level provides self-reflection frameworks and tools, the middle tier offering group coaching and training, and the top "inner circle" tier providing more personalised one-on-one support. Feedback and suggestions on the membership modelGraham and Kevin provide feedback and suggestions on the membership structure, including potentially removing the entry-level tier, increasing the pricing for the middle tier, and emphasizing Dave's personal involvement and expertise across all levels. The role of AI and automationThe discussion turns to the role of AI and automation, with the group debating how to balance the use of technology with maintaining the human connection and expertise that Dave can provide. Wrap-up and well-wishesThe participants wrap up the discussion, wishing Dave success with the launch of his new membership service and agreeing to stay in touch as he refines the offering. The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search. Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

    53 min

  2. JAN 23

    #509 - Daniella Paolozzi - Handwritten Post

    If you’ve ever Googled handwritten post in the UK and then had a small financial wobble at the prices, you’re not alone. Daniella Paolozzi is proud to be a female leader of her handwritten marketing business. Choosing to market using handwritten post does not have to be a luxury beyond your marketing budget. Tune into this podcast to find out why it might be just the best decision you take in 2026! Summary of PodcastIntroductions and Handwritten Direct MailGraham and Kevin introduce their guest Daniella Paolozzi, who describes herself as a "marketing nerd, website whisperer, and pen written direct mail enthusiast." They discuss Daniella's background in marketing and her transition to focusing on handwritten direct mail, which has proven to be a highly effective strategy for her clients across various industries. The Power of Handwritten Mail Daniella explains how handwritten direct mail stands out in an increasingly digital world, evoking a more personal and emotional response from recipients. She shares examples of impressive results her clients have achieved, such as a builder receiving £68,000 in new business from a 5,000-piece handwritten mail campaign. The group discusses how handwritten mail can be more cost-effective than email marketing due to its higher response rates. Personalisation and CustomisationDaniella emphasises the importance of personalisation and customisation in her handwritten direct mail approach. She explains how her team uses technology to scale the process while maintaining a personal touch, avoiding a robotic or generic appearance. The group explores how this level of personalisation and attention to detail can help build trust and engagement with recipients. Daniella's Personal JourneyDaniella shares her personal story, including her battle with cancer at a young age during the COVID-19 pandemic. She discusses how this experience has shaped her perspective and drive to make a positive impact through her business and charitable work, including using sustainable materials and giving back to the community. Podcast Insights and OpportunitiesThe group discusses the challenges of podcast growth and engagement in the current landscape, as well as the potential benefits of transcribing podcast episodes to improve search engine optimization and discoverability. They explore ideas for incorporating the transcript into the podcast distribution and leveraging it for additional content opportunities. The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled in 2014 to provide data from The UK High Net Worth Database to marketers targeting affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, creating lead generation AI Agents & Workflows and introducing the MeclabsAI Platform. Graham also provides an Answer Engine Optimisation solution to get your website in shape to be found by LLMs. Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on a href="https://www.linkedin.com/in/kevin-appleby-295417a/"...

    49 min

  3. JAN 16

    #508 - Faiza Patan - From Student to AI Engineer

    Faiza has gone from Student to AI Engineer, developing valuable solutions for MicroYES and Finely Fettled clients. Her skills include AWS, Linux, and DevOps. She hails from Southern India and will complete her MSc in International Management at York St John University in early 2026. She is currently developing lead generation AI solutions for Finely Fettled and MicroYES clients. Summary of PodcastKey TakeawaysFaiza Khan's career progressed from student to AI Engineer via a structured path: internship → placement → full-time hire.Her role involves building AI agents (e.g., "Phone to Agent") and Answer Engine Optimisation (AEO) to help clients get found in LLM answers, a critical shift from traditional SEO.The hiring process used Handshake, a university student-focused job platform, and video interviews, where key advice for students is to speak up, slow down, smile, and make eye contact.AI is shifting the workforce from manual research to higher-value roles like AI architecture, with low-code/no-code tools enabling non-technical entry. Faiza's Career ProgressionBackground: From Kadapa, Southern India, with a Bachelor of Commerce.Early Skill-Building: Completed a 6-month course in AWS, Linux, and DevOps in Bangalore while working in inside sales.UK Education: Choose York St John University for its placement year option, which Manchester Metropolitan lacks.Hiring Process:Platform: Found via Handshake, a university job platform.Video Interview: A key step where students answer AI-generated questions on camera.Career Path:Internship: Initial role at Finely Fettled and its brand MicroYES.Placement: Extended 9-month contract.Full-Time: Hired as an AI Engineer/Architect and Marketing Manager. AI in Business & MarketingMeclabsAI Platform: Faiza's work on this AI solutions platform includes:AI Agent Delivery Systems: Personalised agents, not generic chatbots.AI Workflows: Self-service tools, like a database query workflow on the https://finelyfettled.co.uk website."Phone to Agent": A new service for small businesses.An AI agent answers calls using the client's specific policies and pricing.Designed for natural conversation (e.g., "mm-hmm" confirmations, background noise).Rationale: Provides cost-effective, consistent phone support for busy professionals and small businesses.Answer Engine Optimisation (AEO):Rationale: Anticipates ChatGPT providing more answers than Google by early 2028, making AEO a critical marketing strategy.Goal: Structure website content to be found and cited in LLM answers.Execution: An AI agent guides clients through the process.The Value of Diversity: Kevin noted Faiza's value comes from her diverse perspective (age, gender, culture), which provides fresh insights. Advice for StudentsSet a Clear Goal: Define a career path and stay focused.Use University Resources: Actively leverage career services and platforms like...

    52 min

  4. JAN 9

    #507 - Holly Golebiowski - Business Coaching

    Business Coaching of mid to upper-level management, high-potential leaders, and struggling leaders is Holly Golebiowski's focus in her coaching practice. Summary of PodcastIntroductions and small talkThe participants - Kevin, Graham, and Holly - greet each other and engage in some casual conversation, including discussing Holly's Polish last name and Graham's past colleague Veronica. Shifting to business coaching and leader skillsThe group transitions the discussion to focus on business coaching and leader skills, with Kevin and Graham clarifying that the main topic is about helping leaders develop their skills. Holly's background and experience as a business coachHolly shares how she became a business coach, including her own experience working with a coach named Nan who helped her improve as a leader when she was at risk of being fired from her previous COO role. She explains the value of self-awareness and empathy as key leadership skills. Leader Skills program overviewHolly provides an overview of the Leader Skills program she co-runs with Nan, including the specific skills they focus on (e.g. conflict management, time management), the format of the program (online modules plus group discussions), and the types of companies they work with (ranging from startups to large enterprises). Feedback and impact of the Leader Skills programHolly shares positive feedback and impact of the Leader Skills program, including a 99% satisfaction rate and a money-back guarantee that no one has ever used, indicating the program's value. She also discusses how the program helps companies, especially growing startups, develop the leadership skills needed as they scale. The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search. Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

    41 min

  5. 12/19/2025

    #506 - Ziv Raviv - Micro Niche Podcasts

    Ziv Raviv's Micro Niche Podcasts model combines coaching with a full marketing agency (logo design, copywriting, web dev), delivering tangible results and justifying higher fees. Micro-Niche Strategy: Focus on a highly specific niche (3k–20k people) for rapid market entry. The small size enables high-touch outreach, turning a low reply rate (e.g., 2%) into enough collaborators for a full year of content.Podcast as a "Free Party": A podcast is the core tool for building trust and authority. Interviewing niche experts leverages their networks for audience growth and provides a platform for "listening harder" to discover real client needs.The 3-Test Validation Framework: Before committing, validate a niche with three tests: Findability (can you easily find people?), Braggability (will interviewees share the episode?), and Sellability (can you monetize the audience?). Summary of PodcastThe "Super Coaching" ModelZiv Raviv's "Fully Booked Coach" model defines "fully booked" as a sustainable 15–18 retainer clients, a number that avoids burnout.This model evolved from a standard coaching practice to "super coaching," which includes a full marketing agency stack.Rationale: Clients often need execution support, not just advice. This model delivers tangible results (e.g., a new logo) between sessions, justifying higher fees and increasing client retention. Micro-Niche StrategyCore Principle: Serving everyone means serving no one. A micro-niche enables focused, high-impact outreach and rapid market entry.Size Sweet Spot: 3,000 (minimum) to 20,000 (ideal maximum).Rationale: This size provides enough people for outreach but is small enough for high-touch, personalized communication.Findability Test: A niche must be easy to find.High Findability (4.5/5): Dentists, plumbers (use Google Maps, Sales Navigator).Low Findability (1/5): Introverted business owners (no public identifier).Significance: High findability is critical for rapid results (within 100 days). Podcast as a "Free Party"A podcast is the core tool for establishing authority and building trust in a new micro-niche.Strategy: Interview well-known niche experts.Benefit: Leverages their networks for initial audience growth.Benefit: Provides a platform for "listening harder" to uncover the niche's true problems and pivot the service offering accordingly.Monetization: The goal is to sell coaching/services, not ad sponsorships.Rationale: Micro-niches have small audiences (e.g., 100–1,000 downloads/episode), which is insufficient for ad revenue but highly effective for converting a few listeners into high-value clients. Niche Validation FrameworkUse this three-test framework to validate a niche before committing.1. Findability: Can you easily find and contact people in the niche?Example: Women studio photographers (easy via directories).2. Braggability: Will interviewees be proud to be featured and share the episode?Example: Model railway enthusiasts (high).Example: "Ugly Skin Disease Podcast" (low).3. Sellability: Can

    49 min

  6. 12/12/2025

    #505 - Lisa Clements - Financial Advisor

    Financial Advisor, Lisa Clements from Kansas joins The Next 100 Days podcast to talk about marketing herself as a financial advisor to single women executives. Summary of PodcastIntroductions and Casual ConversationGraham and Kevin welcome Lisa, a financial advisor from Kansas City, to the Next 100 Days podcast. They engage in some lighthearted banter about topics like the lottery, buying slippers, and Lisa's dog before transitioning to the main discussion. Lisa's Background and MotivationLisa shares her journey of leaving a high-powered corporate job. She went from Silicon Valley to return to Kansas City and start her own financial advisory firm. Her focus? single women. She discusses the challenges she faced as an independent woman managing her finances. Lisa wants to provide that support to others in similar situations. Lisa's Approach and QualificationsLisa explains that she has obtained various financial certifications and accreditations. These are so she can provide comprehensive, holistic financial advice to her clients. She emphasises her desire to be a trusted "friend" to her clients. In this way, she guides them through important decisions while respecting their autonomy. Marketing and Reaching the Target AudienceGraham and Kevin provide insights on Lisa's marketing strategy. They discuss the importance of understanding her ideal client, leveraging informational interviews to shape her approach, and exploring educational webinars and content to reach a broader audience beyond her local client base. Potential Business ExpansionThe discussion explores the possibility of Lisa expanding her business beyond her initial 50-client target, potentially through educational initiatives or a virtual/online presence. Kevin and Graham encourage Lisa to consider how her passion for coaching and educating could be leveraged to help more women, while maintaining the personalized service she values. Recap and Closing ThoughtsGraham and Kevin express their appreciation for Lisa's participation and provide some final thoughts, wishing her continued success in her endeavors. They also discuss upcoming guests and topics for future episodes of the podcast. The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search. Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

    42 min

  7. 12/05/2025

    #504 - Dr Fred Moss - Mental Health

    Mental health expert Dr Fred Moss joins The Next 100 Days podcast to talk about being an un-doctor. Summary of PodcastIntroductions and BanterKevin and Graham introduce their guest, Dr. Fred Moss, a psychiatrist who refers to himself as the "un-doctor". They engage in some lighthearted banter about pets and technical difficulties before welcoming Dr. Moss to the podcast. Dr. Moss' Unconventional ApproachDr. Moss explains his untraditional approach to mental health, emphasising that he does not diagnose or medicate patients. Instead, he aims to help people see that their experiences are a normal part of the human condition, rather than pathological issues that need to be "fixed". The Problem with Psychiatric DiagnosesThe group discusses how psychiatric diagnoses can become a way for people to avoid responsibility for their actions and experiences. Dr. Moss argues that these labels can become a crutch, preventing people from taking ownership of their lives and growth. Embracing the Human ExperienceDr. Moss emphasises the importance of embracing the full range of human emotions and experiences, rather than trying to eliminate or medicate them. He suggests that being "well-adjusted to a profoundly sick society" is not a sign of mental health. Finding Your Authentic VoiceDr. Moss explains how many people learn to suppress their true selves in order to fit in and protect themselves. He encourages finding one's authentic voice and frequency as a path to healing and connection. The Moss MethodDr. Moss outlines his "Moss Method", a list of 20 practices and habits that can support mental and emotional well-being, including gratitude, nature, creativity, and authentic communication. Closing Thoughts and ReflectionsThe group reflects on the key insights from the conversation and the value of Dr. Moss' unconventional perspective on mental health. They discuss how his approach could be applied to support business owners and entrepreneurs.  The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search. Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

    52 min

  8. 11/28/2025

    #503 - Hugh Massie - DNA Behavior

    DNA Behavior CEO Hugh Massie joins The Next 100 Days podcast to talk about how he is set to transform the way behavioural data can transform financial and sales performance. Summary of PodcastIntroductions and banterGraham and Kevin welcome Hugh Massie, the founder of DNA Behavior, to the podcast. They engage in some lighthearted banter about Hugh's Australian background and his business name spelling. Overview of DNA Behavior's approachHugh explains the core of DNA Behavior's psychometric system. He measures 8 primary traits and 24 sub-traits to build a comprehensive profile of an individual's natural tendencies. He emphasises the importance of understanding people's instinctive behaviours under pressure, not just their learned social behaviours. Applying DNA to teams and organisationsThe group discusses how DNA Behavior's insights can be used to understand the dynamics of teams and organizations, drawing parallels to the characters in the TV show "The Office". Hugh explains how the system helps identify strengths, weaknesses, and potential conflicts within a group. Concerns about privacy and trust Graham expresses concerns about whether people will be willing to surrender the "deeper" aspects of their personality? Hugh addresses this by explaining the importance of psychological safety and how the system is designed to build trust and transparency. Quantifying the business impactHugh outlines how his approach can directly impact a company's financial performance and valuation. This is by helping leaders make better decisions around innovation, cost management, and other key business drivers. He cites data showing a 23% average revenue growth for customers. Potential applications beyond the workplaceThe group explores how his profiling capabilities could be applied to other domains, such as investor screening and selection. Hugh explains how the digital scanning technology allows for profiling large groups of people at scale. Wrap-up and reflectionsGraham and Kevin reflect on the insightful and engaging nature of the conversation, noting the unique capabilities of DNA Behavior's approach. They express interest in further exploring the system and its potential applications.  The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search. Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at a href="http://www.kevinappleby.com/" rel="noopener noreferrer"...

    55 min
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5
out of 5
3 Ratings

About

The Next 100 Days Podcast is a leading UK business show. Through this podcast, Kevin and Graham reveal strategies you can use to improve your business and take it to the next level. In addition to featuring their own advice, Kevin and Graham host amazing guests from across the business world. Often the guests are successful, but lesser-known business owners and entrepreneurs, enabling the show to bring fresh content and stand out from many of the US based business shows. Graham and Kevin believe that business change comes about when a business owner focusses on just one thing that will make a real difference to his business. That might be product development, a new product launch or a marketing campaign. Focussing for less than 100 days, or focussing on too many things generally won't deliver the results you need, Equally, its difficult to maintain effective focus for much longer than 100 days without re-assessing priorities. The Next 100 Days Podcast is your source to learn how to move your business forward, with practical advice and guidance that you can put into action and make a difference in your own organisation within the next 100 days.

Information

  • Creator
    Kevin Appleby & Graham Arrowsmith
  • Years Active
    2016 - 2026
  • Episodes
    509
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Kevin Appleby & Graham Arrowsmith
  • Show Website
    The Next 100 Days Podcast