Globally Speaking

RWS
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  • MANAGEMENT
Globally Speaking

Conversations on the challenges of unlocking global understanding and creating hyperlocal customer experiences.

  1. NOV 4

    AI Dialogues: Exploring the evolution of Generative AI with AWS

    Are you ready to jump into the future of AI? In this new episode of our Globally Speaking podcast, join RWS's Çetin Amirak and AWS's Andrea Frio as they explore the exciting evolution of generative AI, from experimentation in 2023 to full-scale production in 2024. Discover how generative AI is transforming customer experiences, supercharging productivity, and sparking creativity - but don’t overlook the indispensable role of high-quality data in achieving success. Are you wondering how to tackle new challenges like AI “hallucinations”? Our hosts reveal innovative strategies, including prompt engineering and retrieval augmented generation (RAG), to ensure your AI projects thrive. And as an added bonus, get a sneak peek into emerging trends like “agentification” that are shaping the future of the AI landscape. Tune in for invaluable insights that will empower you to leverage generative AI for groundbreaking innovation.

  2. SEP 18

    AI Dialogues: How to build trustworthy content and win your clients’ confidence with RAG

    How can AI enhance author productivity by automating repetitive tasks, allowing you to focus on the creative aspects of your work? How do you navigate the murky waters of AI-generated misinformation? And how can you foster an environment in which your clients can trust your content? The stakes are high for businesses looking to implement AI and large language models (LLMs) – almost half (47%) experience at least one AI project failure. In this new episode of the Globally Speaking Podcast dedicated to the theme of content confidence, Frank Closset, Head of R&D for Tridion at RWS, and Emma Fisher, VP of Global Marketing at RWS, discuss how Retrieval Augmented Generation (RAG) could be the key to cultivating customer trust. Discover more about [Tridion Docs](https://www.rws.com/content-management/tridion/tridion-docs-best-ccms/?utm_campaign=Tridion&utm_content=305052678&utm_medium=social&utm_source=linkedin&hss_channel=lcp-12582389) Learn more about the future of human-machine collaboration and our philosophy on the power of the two combined, which we call [Genuine Intelligence](https://www.rws.com/about/genuine-intelligence/).

  3. AUG 13

    Empowering every translator: our commitment to inclusivity and accessibility (Part 2)

    This episode of Globally Speaking celebrates 40 years of innovation from Trados Studio. Paul Filkin, Senior Director of Customer Enablement at RWS, speaks to Anna Rita de Bonis, Software Accessibility Specialist and Trainer for the Visually Impaired at RWS, who explains how she has helped us challenge the translation industry by helping to make Trados Studio accessible to visually impaired language specialists. Hear about Anna Rita‘s experience as a blind user of Trados and other CAT tools in the second part of the episode. The latest version of the industry-leading CAT tool, Studio 2024, includes exciting new features that improve accessibility, democratize access to generative AI and increase management capabilities. Learn more about it here: [Trados](https://www.trados.com/)

  4. AUG 5

    Empowering every translator: our commitment to inclusivity and accessibility (Part 1)

    This episode of Globally Speaking celebrates 40 years of innovation from Trados Studio. Paul Filkin, Senior Director of Customer Enablement at RWS, speaks to Anna Rita de Bonis, Software Accessibility Specialist and Trainer for the Visually Impaired at RWS, who explains how she has helped us challenge the translation industry by helping to make Trados Studio accessible to visually impaired language specialists. Hear about Anna Rita‘s experience as a blind user of Trados and other CAT tools in the first part of the episode. The latest version of the industry-leading CAT tool, Studio 2024, includes exciting new features that improve accessibility, democratize access to generative AI and increase management capabilities. Learn more about it here: [Trados](https://www.trados.com/)

  5. JUL 10

    Artificial Intelligence: it’s not an ‘IF’ but a ‘WHEN’

    In our latest episode of the Globally Speaking Podcast, join Francisco Gomez, CEO of Factum Global, as he sits down with Jordan Cockrell to share some insights into what’s on the minds of today’s CEOs. Find out why most leaders are optimistic about the role of AI, cyber security and digital transformation and learn why 84 % of them see geographic expansion as a way to diversify risk and look for the next opportunity. The future can be a little scary and managing the risks of integrating cutting-edge technology and entering new markets is crucial. But what’s the risk of NOT embracing these changes in a world where cross-border business is easier than ever? Learn more in this podcast! If you want to check the Factum Global survey Francisco is talking about, click here: https://factumglobal.com/business-sentiment-survey-q124/

  6. JUN 20

    AI Dialogues: can AI truly understand the world?

    Have you ever wondered how many colours the human eye can distinguish? Around 1 million! Yet, language only has about 12 basic colour terms to describe them. This leads us to the question: Can AI truly understand our world if it relies solely on linguistic training data? The reality is that language is an abstraction – an oversimplification of the world that doesn’t contain all the information humans have, such as visual or auditory information. So we cannot achieve true intelligence by training a model purely with language data. Listen to our latest Globally Speaking episode as Marina Pantcheva and Emma Fisher dive deep into the theme of ‘GENUINE INTELLIGENCE™’, and discover why we need to use AI as a tool that enhances human capabilities but does not replace them. Download your report on GENUINE INTELLIGENCE™, the future of human-machine collaboration: https://hubs.ly/Q02ChdfX0

  7. APR 2

    How do you unlock mutual understanding in crisis situations around the world?

    Digital services (and digital access to information) are an increasingly important means of helping marginalized groups in emergencies. But, as you can imagine, there are many barriers preventing equal access to online information and apps. For instance, when international humanitarian organizations offer services in only international or official languages, many minority language speakers are excluded. Aimee Ansari, CEO, and Ellie Kemp, Head of Research, Evidence and Advocacy at CLEAR Global did us the honour of visiting our Globally Speaking studio to share with us the first results of a research project on language in digital inclusion. Listen to their fascinating insights – such as the intriguing phenomenon of certain minorities using fintech solutions, like mobile money, in languages they don't fully understand or can't read. They also explore how reliance on technology in a narrow range of languages can exacerbate the vulnerability of already marginalized populations.

  8. MAR 15

    From dream to reality: shaping the future of localization with AI

    “Companies are nowadays expected to seamlessly cater to client preferences and deliver relevant and personalized content on demand. Real-time and just-in-time localization is a key component of this hyper-personalized approach to communication”. Listen to Loïc Dufresne de Virel, 25-year industry veteran and head of localization at Intel, who couldn’t be more enthusiastic about recent AI developments and their impact on customer experience. Loïc explains, however, that the key to effectively capitalizing on this major transformation lies not only in the choice of AI but in the ability to integrate it into existing processes at multiple levels. Assigning a specific natural language processing task to an AI worker is relatively easy. The real challenge lies in the compatibility with other technologies, the ability to deploy AI capabilities at scale, and the requirement to support complex content formats - in parallel with the development of more flexible workflows based on AI-generated outcomes. Knowing how to strike the right balance between AI-enabled automation and the human touch, each complementing and augmenting the other, is undoubtedly the key to turning content localization into a significant driver of incremental revenue.

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4.9
out of 5
29 Ratings

About

Conversations on the challenges of unlocking global understanding and creating hyperlocal customer experiences.

Information

  • Creator
    RWS
  • Years Active
    2016 - 2024
  • Episodes
    151
  • Rating
    Clean
  • Copyright
    © Copyright 2024 Globally Speaking
  • Show Website
    Globally Speaking

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