StrategyCast

Lori Jones from Avocet Communications
  • 4.9 (67)
  • Marketing
  • Updated Weekly

The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity.Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite.It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.

  1. 1d ago

    Why Better AI Doesn’t Automatically Lead to Better Marketing Decisions, feat. Tiffany Mullin-Radosevich

    Better AI does not automatically produce better marketing decisions. As AI tools become widely available, the real advantage comes from proprietary customer understanding, trustworthy data, and the human judgment to know which insights actually matter. On StrategyCast, Lori Jones talks with Tiffany Mullin-Radosevich, VP of Growth Operations at AYTM, about the changing relationship between AI, consumer insights, and marketing strategy. They explore why marketing and insights teams are becoming more integrated, how leaders can evaluate AI-generated answers, and why faster access to data can create risk when the underlying context is weak. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let's Break It Down== 00:00 Why better AI does not guarantee better decisions02:05 Tiffany’s journey from marketing to consumer insights04:09 How the insights industry is changing06:23 Marketing and insights become one decision engine07:46 What marketers should ask their insights teams09:00 The risk of skipping real consumer research10:06 Where competitive advantage comes from in an AI world12:31 Building proprietary human understanding13:36 Why the quality of human data matters16:50 How to decide whether an AI insight is trustworthy18:17 What to automate and where human judgment belongs19:20 How AYTM uses AI agents in marketing20:46 Why more AI-generated content is not always better21:50 AI, expertise, and the problem of false confidence24:01 Creating AI governance and a shared source of truth25:49 How to reinvest the time AI gives you back27:21 Building a stronger AI and marketing system for 202729:31 Why intelligence alone does not create belief ==Where You Can Find Us== Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast ==Leave a Review== Hey there, StrategyCast fans! If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

    Why Better AI Doesn’t Automatically Lead to Better Marketing Decisions, feat. Tiffany Mullin-Radosevich

  2. Sep 29

    The “Why Should I Choose You?” Test Every Marketing Team Should Try, feat. John Ravaris

    When growth slows, more marketing activity may only amplify a value proposition that is not differentiated enough. John Rivera explains how marketing leaders can answer the critical “Why should I choose you?” question, uncover what customers actually value, and turn differentiation into sustainable growth. In this StrategyCast conversation with Lori Jones, John Rivera, consultant, speaker, and author of Define Value, Drive Growth, breaks down why successful companies can stall as their customers and competitive landscape become more sophisticated. He shares how customer discovery, outcome-based messaging, marketing and sales alignment, and client advocacy can help brands escape the sea of sameness. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let's Break It Down== 00:00 Why more marketing may not solve stalled growth05:11 Why successful companies stop growing10:15 The “Why should I choose you?” test12:43 Like competencies vs. unique competencies14:01 Turning common services into differentiated outcomes18:39 The 4D Roadmap for defining value19:49 Why meaningful differentiation starts with discovery23:40 Turning clients into brand advocates24:51 Finding differentiation inside your company culture27:47 How Chewy makes customer experience tangible29:16 What real marketing and sales alignment looks like32:13 Where CMOs can start when sales and marketing are misaligned33:11 Turning satisfied clients into active advocates35:49 How AI can accelerate value proposition discovery37:58 Define Value, Drive Growth ==Where You Can Find Us== Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast ==Leave a Review== Hey there, StrategyCast fans! If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

    The “Why Should I Choose You?” Test Every Marketing Team Should Try, feat. John Ravaris

  3. Sep 22

    Why Moving Too Fast With AI Could Cost Your Brand Customer Trust, feat. Tara DeZao

    Moving fast with AI can create efficiency, but without the right guardrails, it can also put customer trust, brand authenticity, and customer relationships at risk. Tara DeZao joins Lori on StrategyCast to explain why responsible AI governance may become one of the most important competitive advantages for marketers. From AI-powered personalization and agents to customer service and generative content, Tara breaks down what happens when organizations prioritize speed without enough human oversight. She explains why governance should be a foundation for AI strategy, how cross-functional teams can reduce risk, and why AI works best as a collaborator rather than a replacement for human judgment. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let's Break It Down== 00:00 Why customer trust matters in the AI era01:47 What marketers were talking about at Cannes02:54 Lessons from data privacy and transparency04:06 Why AI governance should be a strategic guardrail05:33 Building a cross-functional AI governance board07:03 Breaking down data and human silos08:37 Measuring customer relationships beyond short-term metrics10:31 Why AI should collaborate with humans, not replace them12:57 Where AI agents belong in marketing15:52 How AI-generated content can undermine authenticity18:43 Why automated AI workflows need human oversight20:00 Brand drift, hallucinations, and choosing the right AI24:23 What to do when AI gets it wrong25:45 The hidden cost of moving too fast with AI28:14 Building an internal culture of responsible AI29:51 AI advice for marketers planning for 202731:16 Where AI could take businesses in the next two years34:13 Why people, not AI, create trust ==Where You Can Find Us== Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast ==Leave a Review== Hey there, StrategyCast fans! If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

    Why Moving Too Fast With AI Could Cost Your Brand Customer Trust, feat. Tara DeZao

  4. Sep 15

    How AI Is Upending Buyer Behavior (And Smart Marketers Are Adapting), feat. Andrew Davis

    AI is changing how B2B buyers search, evaluate solutions, and decide which brands to trust. For marketers, that means traffic, leads, and traditional attribution metrics no longer tell the whole story. On StrategyCast, Lori Jones talks with Andrew Davis, SVP of Marketing and Sales at TextUs, about how AI is upending buyer behavior and forcing marketers to rethink their go-to-market strategies. Andrew explains why today's buyer journey happens across Google, AI platforms like ChatGPT and Claude, review sites, retargeting, and other touchpoints long before a prospect converts. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let's Break It Down== 00:00 How AI Is Changing Buyer Behavior01:42 Andrew Davis' Path From Sales to Marketing04:21 Why Traditional Marketing Playbooks Stop Working06:11 AI Search, AEO, GEO, and Changing Demand08:00 The New Multi-Channel Buyer Journey10:39 Why Traffic Is Not the Same as Demand14:16 Lead Scoring and Multi-Channel Engagement16:11 Why Cost Per Lead Can Be Misleading17:48 Personalization and Human Connection in the AI Era22:08 How Modern GTM Strategies Are Changing24:28 Why Creative Testing Needs to Happen Faster27:37 The Marketing Skills That Matter in an AI-Driven World31:28 Human Intelligence as an AI Advantage32:37 Where to Connect With Andrew Davis33:23 Building Trust Across the Buyer Journey ==Where You Can Find Us== Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast ==Leave a Review== Hey there, StrategyCast fans! If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

    How AI Is Upending Buyer Behavior (And Smart Marketers Are Adapting), feat. Andrew Davis

  5. Sep 8

    The Belief Path: Turning Awareness Into Enduring Advocacy

    Getting people to know your brand is not the finish line. The bigger strategic question is what happens next: Do they recognize you, trust you, believe in what you stand for, and eventually act on that belief? In this StrategyCast solocast, Lori introduces the Belief Path: know, recognize, trust, believe, and act. She explains how each stage builds on the one before it and why trust is the critical bridge between brand awareness and the customer behaviors that can contribute to growth, including buying, staying, recommending, advocating, and giving a brand another chance when something goes wrong. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let's Break It Down== 00:00 From information to brand belief01:12 How AI is changing the trust equation03:39 Why trust is a business and growth issue05:45 Why people can ignite brand trust07:13 Patagonia and the importance of proof08:46 The trust transfer10:01 How Airbnb built trust into the experience11:27 Why brand experience must support the story13:35 Protecting trust with Celestial Seasonings15:17 Restoring relevance with Walnut Acres16:52 Five signals of brand trust18:45 Why more AI content does not mean more credibility19:51 Thought leadership as trust transfer20:44 What a brand belief actually means22:02 The Belief Path: know, recognize, trust, believe, act22:46 Founder trust vs. corporate trust24:16 Three questions to ask about your brand26:10 What creates competitive advantage in the AI era27:04 Why enduring brands give people reasons to believe ==Where You Can Find Us== Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast ==Leave a Review== Hey there, StrategyCast fans! If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

    The Belief Path: Turning Awareness Into Enduring Advocacy

  6. Sep 1

    How to Prove Marketing’s Impact on Revenue When Attribution Gets Messy, feat. Emily Popson

    Marketing attribution is getting messier as AI changes how buyers discover, research, and evaluate brands. Emily Popson, SVP of Marketing at CallRail, explains how marketing leaders can connect their strategy to revenue even when traditional first-touch and last-touch attribution no longer tell the whole story.  Lori Jones and Emily explore a hybrid approach to marketing attribution that combines software-based data with self-reported attribution, conversational intelligence, AI, and customer signals. The goal is not to find one perfect attribution tool. It is to build a clearer picture of the buying journey and show how the overall marketing strategy influences customers and revenue. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let's Break It Down== 01:30 Emily Popson’s path from law school plans to marketing03:32 Why attribution is changing, not dying06:54 Moving beyond first-touch and last-touch attribution08:11 Combining self-reported and software-based attribution10:37 Using AI to uncover hidden customer signals12:43 Why customer belief matters in the marketing funnel13:07 How CallRail used AI and direct mail to build belief16:16 Using Clay and Pendo in a modern marketing tech stack18:16 The marketing metrics that still matter most20:42 Why marketers need a voice in lead handling22:14 Using conversational AI across marketing and sales24:56 How marketers should approach measurement in 202725:28 The case for "hybrid plus plus plus attribution"27:27 Creating an AI-multiplied marketing team29:21 Building credibility and reducing buyer uncertainty ==Where You Can Find Us== Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast ==Leave a Review== Hey there, StrategyCast fans! If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

    How to Prove Marketing’s Impact on Revenue When Attribution Gets Messy, feat. Emily Popson

  7. Aug 25

    Why AI Won’t Fix Your Marketing Without Better Decision-Making, feat. Jeff Chancellor

    AI can make marketing faster, but it cannot fix weak decision-making. In this episode of StrategyCast, Lori Jones talks with Oversight CMO Jeff Chancellor about why marketing leadership in the AI era depends on trust, systems thinking, and the operating discipline behind the technology. As AI moves from experimentation into everyday business infrastructure, marketing leaders face a bigger challenge than choosing the right tools. They need to build organizations where people can trust AI-driven recommendations, understand how decisions are made, and use technology without losing accountability. Jeff explains why the modern CMO is becoming an architect of decision quality and why organizations with stronger operating systems may have the real competitive advantage. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let's Break It Down== 02:03 Jeff Chancellor’s Approach to Marketing Leadership04:51 Moving Beyond AI Experimentation06:48 When AI Becomes Business Infrastructure08:11 Why Trust Is a Competitive Advantage11:20 Transparency and Explainable AI13:44 How the CMO Role Is Changing15:23 Systems Thinking for Marketing Leaders18:01 Five Foundations for Scaling AI20:44 Balancing AI Speed With Responsibility22:58 Marketing’s Role in Decision Quality24:58 AI and One-to-One Buyer Journeys27:06 The Leadership Responsibility That Matters Most28:33 Closing Thoughts ==Where You Can Find Us== Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast ==Leave a Review== Hey there, StrategyCast fans! If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

    Why AI Won’t Fix Your Marketing Without Better Decision-Making, feat. Jeff Chancellor

  8. Aug 18

    AI Is Changing Buyer Behavior: Here’s Why Community Matters More Than Ever, feat. Carter Hostelley

    AI is changing how B2B buyers research, evaluate, and choose vendors. As automation and AI-generated content become more common, trust, community, and authentic human relationships are becoming the real competitive advantage. In this episode of StrategyCast, Lori Jones sits down with Carter Hostelley, founder of Leadtail, to explore why community-driven marketing, advocacy, and credibility matter more than ever. They discuss how buyer behavior is evolving, why traditional demand generation is losing effectiveness, and how marketers can build brands that buyers actually trust in an AI-first world. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let's Break It Down== 01:42 Carter's journey into social media and community building05:31 Why marketers don't control the brand anymore07:04 Community, advocacy, and the future of B2B marketing08:56 How AI is changing buyer behavior and decision making11:20 Authenticity versus AI-generated content14:00 Why advocacy beats traditional demand generation17:55 Building community by adding value first23:03 Why LinkedIn is becoming the new email31:00 LinkedIn newsletters, events, and articles that marketers overlook36:25 What successful B2B marketers will do over the next five years38:29 Final advice and where to connect with Carter ==Where You Can Find Us== Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast ==Leave a Review== Hey there, StrategyCast fans! If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

    AI Is Changing Buyer Behavior: Here’s Why Community Matters More Than Ever, feat. Carter Hostelley
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4.9
out of 5
67 Ratings

About

The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity.Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite.It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.

Information

  • Creator
    Lori Jones from Avocet Communications
  • Years Active
    2016 - 2026
  • Episodes
    607
  • Rating
    Clean
  • Copyright
    © 2026 StrategyCast
  • Show Website
    StrategyCast