eCommerce Evolution Brett Curry

I first heard Dave Kline speak at E-commerce Fuel Live in New Orleans a few months ago. It was an awesome event, and Dave's talk was a highlight for me.
 
Dave is a seasoned leader with over 20 years of experience working with teams at Bridgewater and Moody's. Dave shares his candid take on how to level up our leadership skills, spot great talent, hire the right managers, and build a team that drives business growth and success.
Key topics and lessons discussed:

-The importance of simplifying processes and avoiding unnecessary hiring by focusing on the most critical problems in your business.

-How do you identify the right roles to hire for and avoid compromising on character when bringing in new talent?

-The benefits and challenges of promoting from within versus hiring external candidates for management positions.

-Strategies for maintaining a flat, collaborative culture while introducing a management structure to support business growth.

-The significance of setting clear incentives and codifying cultural values to encourage desired behaviors and decision-making processes.

-Creating rituals and intentional moments for feedback and idea-sharing to counteract the potential drawbacks of a hierarchical structure.

-Balancing the measurement of managers' performance based on team output and the sustainability of the team they lead.

-Embracing the concept that being a good manager now requires leadership skills, such as being kind, direct, developmental, and coaching team members to reach their full potential.

Here are a few insightful quotes from the podcast:

"Leading is just being kind and direct. Leading is being developmental and coaching. Leading is helping people be better than they, maybe themselves, even believe they can be."

"People will cut a lot of corners for short-term gains, and you end up eroding the long-term  sustainability of the team."

You probably know him from the YouTube ad that begins with "YouTube beats Facebook every time…" 
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In this episode, I interview Aleric Heck, founder and CEO of Ad Outreach and KeywordSearch.com, to discuss how eCommerce businesses can leverage YouTube ads for growth. 
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Key takeaways include:
- Aleric's journey from creating a successful YouTube channel to becoming a YouTube ads expert, focusing on coaching and consulting businesses.

- The importance of crafting compelling YouTube ad creatives using a "hook, educate, call-to-action" framework.

- Leveraging YouTube's unique audience targeting capabilities, such as custom intent audiences based on search behavior and affinity audiences based on interests and URLs.

- The power of Google's vast data in audience targeting and the potential for even more advanced targeting options in the future.

- An introduction to Aleric's AI-powered tool, Keyword Search, which streamlines the process of finding the right keywords and creating custom audiences for YouTube ads
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Here are a few quotable nuggets from the podcast:
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"If you can give people an "aha" moment in the ad and actually provide them genuine value, they are far more likely to take action." 
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"Google knows everything about everyone, essentially. And so I do think they're holding back on targeting somewhat to protect the user and to protect themselves." 

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jimmy Sansone (https://www.linkedin.com/in/jimmy-sansone-aa80b881/) about the founding story of The Normal Brand.
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Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!
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Chapters: 
(00:00) Introduction and Jimmy’s Background
(11:42) Early Days of The Normal Brand
(15:51) Working with Family 
(22:09) Expansion Into Retail Stores
(25:03) Benefits of Having Your Own Stores
(32:25) Mistakes Made Along The Way
(34:46) Culture and Core Values
(39:34) Future Plans & Merchandising Strategy 
(42:28) Outro 
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Show Notes: 
Jimmy Sansone (LinkedIn): https://www.linkedin.com/in/jimmy-sansone-aa80b881/ 

The Normal Brand (Website): https://thenormalbrand.com/ 

The Normal Brand (Instagram):https://www.instagram.com/thenormalbrand/ 

Patrick Lencioni (LinkedIn): https://www.linkedin.com/in/patrick-lencioni-orghealth/ 

Working Genius: https://www.workinggenius.com/ 

Hudson Hawk: https://www.hudsonhawk.com/ 

Ryan Holiday: https://ryanholiday.net/ 

Supplement Superstore: https://supplementsuperstores.com/ 

1st Phorm: https://1stphorm.com/ 
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Connect With Brett: 
LinkedIn: https://www.linkedin.com/in/thebrettcurry/ 

YouTube: https://www.youtube.com/@omgcommerce 

Website: https://www.omgcommerce.com/ 
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Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, Bryan Porter and more. 
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Other episodes you might enjoy: 
Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024

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Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jeremy Horowitz (https://www.linkedin.com/in/jeremyhorowitz1/) about the current state of eCommerce.
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Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!
__

Chapters: 
(00:00) Intro
(01:58) The State of eCommerce
(12:39) Constructing a Healthy P&L
(22:48) Would We Buy This Business? 
(38:38) The Importance of Focusing on Core Customers
(43:29) LVMH: The Ultimate Luxury Company
(48:44) Outro
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Links: 
Jeremy Horowitz: https://www.linkedin.com/in/jeremyhorowitz1/ Let’s Buy A Biz!: https://www.letsbuyabiz.xyz/ 

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Connect With Brett: 
LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ 

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Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, Bryan Porter and more. 

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Other episodes you might enjoy: 

Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024

Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better Questions

Episode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston Rutherford

Episode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube Ads

Episode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jeff Cohen from Amazon (https://www.linkedin.com/in/jeffreycohen/) about amazon ads news and trends. 
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Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!
__
Show Notes: 
(00:00) Introduction 
(07:54) Vertical Video for Sponsored Brand Video
(15:43) Amazon’s Facebook Integration 
(19:27) Prime Video Ads and Sponsored TV
(31:33) Amazon Marketing Cloud (AMC) 
(39:22) AI’s Role In Amazon Advertising 
(42:15) The Importance of Your Feedback
(43:46) Outro 
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Links: 
Jeff Cohen: https://www.linkedin.com/in/jeffreycohen/ 
__
Connect With Brett: 
LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ 
__
Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, Bryan Porter and more. 
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Other episodes you might enjoy: 
Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024
Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better Questions

Episode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston Rutherford

Episode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube Ads

Episode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Brayn Porter (https://www.linkedin.com/in/jbryanporter/) about how to build a brand on Amazon.  
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Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!
__
Show Notes: 
(00:00) Introduction
(04:11) Simple Modern’s Founding Story
(17:42) Demand Capture and Paid Ads
(24:40) Building A Brand On Amazon
(40:40) Transitioning To a 1P Seller on Amazon
(46:23) Outro
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Links: 
Kyle Fraughton: https://www.linkedin.com/in/jbryanporter/ 
Simple Modern: https://www.simplemodern.com/ 
__
Connect With Brett: 
LinkedIn: https://www.linkedin.com/in/thebrettcurry/ 
YouTube: https://www.youtube.com/@omgcommerce 
Website: https://www.omgcommerce.com/ 
__
Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, and more. 
__
Other episodes you might enjoy: 
Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024
Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better Questions
Episode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston Rutherford
Episode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube Ads
Episode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next