50 episodes
WSJ’s The Future of Everything The Wall Street Journal
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- Technology
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4.3 • 1.4K Ratings
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What will the future look like? The Future of Everything offers a view of the nascent trends that will shape our world. In every episode, join our award-winning team on a new journey of discovery. We’ll take you beyond what’s already out there, and make you smarter about the scientific and technological breakthroughs on the horizon that could transform our lives for the better.
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Saving Ketchup: The Race to Breed a Tomato for a Warming World
What good is a future without ketchup or pasta sauce? These are just two potential casualties of a changing climate, as tomato growers face shrinking harvests due to hotter and drier weather. WSJ reporter Patrick Thomas takes us behind the scenes of how seed breeders are trying to make a tomato that can thrive with less water, and how that highlights the efforts going into protecting crops against the effects of climate change.
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What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com
Further reading:
The Race to Save Ketchup: Building a Tomato for a Hotter World
How to Eat Your Way to a Greener Planet
Sustainable Agriculture Gets a Push From Big Corporations
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Science of Success: Birkenstocks and the Promise of Healthy Feet
How did a sandal that originally entered the U.S. market as a health product become a fashion staple and the crowning shoe of a multibillion dollar company? Margot Fraser originally brought Birkenstocks to the U.S. thinking that the comfort of the German sandal would appeal to women. But she couldn’t get shoe stores to sell them. They finally made it into the U.S. market through health food stores. Now, the seductively ugly shoe is a cultural icon and was valued at about $8.6 billion when the company went public last year. WSJ’s Ben Cohen explores the history of Birkenstock and how it paved the way for the future of women’s feet.
What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com
Further reading:
Why Americans Are Obsessed With These Ugly Sandals
A Key to Birkenstock’s Billion Dollar Success? Its Frumpiest Shoe
A Visual History of Birkenstock’s Rise, From Insoles to IPO
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Will a Treatment Work? Try the 'Digital Twin' First.
How does your doctor know that a drug or procedure will work to treat a condition before they try it? Often, they don’t. Researchers are looking to create “digital twins,” digital versions of individual organs, to see how a patient will respond. Eventually there could be digital twins of entire bodies that are updated in real time with patient data. WSJ’s Alex Ossola speaks with WSJ senior special writer Stephanie Armour about how that might change the way we treat diseases in the future.
What do you think about the show? Let us know on Apple Podcasts or Spotify , or email us: FOEPodcast@wsj.com
Sign up for the WSJ's free The Future of Everything newsletter.
Further reading: A ‘Digital Twin’ of Your Heart Lets Doctors Test Treatments Before Surgery
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Ultrasound Isn’t Just for Pregnancy. How It’s Helping Treat the Brain.
Ultrasound is known for its use in imaging during pregnancy. But new advancements in the technology suggest that in the future, ultrasound could be used to disrupt the blood-brain barrier. This would allow doctors to more easily diagnose and directly treat illnesses like brain cancer without major surgery. WSJ’s Danny Lewis and Charlotte Gartenberg examine the new ways that ultrasound could be used more specifically and subtly to deliver accurate diagnoses and precise treatments.
What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com
Sign up for the WSJ's free The Future of Everything newsletter .
Further reading:
New Ultrasound Therapy Could Help Treat Alzheimer’s, Cancer
Treatment Breakthrough for an Intractable Brain Cancer
The ‘Mini Brains’ solving medical mysteries and raising concerns
We Can Now See the Brain Like Never Before
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Chip in the Brain? How Brain-Computer Interfaces Could Change Medicine
A day when people can interact directly with computers using their thoughts could be on the horizon. Several companies, including Elon Musk’s Neuralink, have begun preliminary human trials of brain-computer interfaces - devices that decode the electrical signals in their brain and translate them into digital bits. Neurosurgeon Benjamin Rapoport is a co-founder and chief science officer of Precision Neuroscience, a company working on brain-computer interfaces. He spoke with WSJ’s Danny Lewis about how the technology works and how these implants could improve the lives of hundreds of thousands of people who could gain the ability to independently engage with the digital world.
Correction: Dr. Benjamin Rapoport is the co-founder of Precision Neuroscience. An earlier version misspelled his name Rapaport. (Corrected on May 3)
What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com
Further reading:
Inside the Operating Room: Doctors Test a Revolutionary Brain-Computer Implant
Elon Musk’s Neuralink Wants to Make ‘The Matrix’ a Reality. It Has a Lot to Prove First.
She Didn’t Speak for 18 Years. A Computer Helped Find Her Voice.
The Devices That Will Read Your Brain—and Enhance It
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Science of Success: How Barnes & Noble Is Redesigning the Bookstore Chain
What does the brick and mortar bookstore of the future look like? For Barnes & Noble, it looks more like the indie bookstores they once threatened to put out of business 20 years ago. The company recently redesigned their national chain of over 500 bookstores, shedding the big box personality in favor of a look reminiscent of local bookshops. On this week’s Science of Success, WSJ columnist Ben Cohen speaks to Barnes & Noble CEO James Daunt about the look, feel and idea behind Barnes & Noble’s new indie design.
What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com
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Further reading:
That Cool New Bookstore? It’s a Barnes & Noble.
New CEO Wants to Make Barnes & Noble Your Local Bookstore
Barnes & Noble’s New Boss Tries to Save the Chain—and Traditional Bookselling
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Customer Reviews
I’m thoroughly entertained and fascinated by Russ’s show!
I just wish I could ask Russ questions
We’ve turned it into a drinking game as well.
Every time one of the guests say, “great question Russ” or some variation of that it’s bottoms up😆
What happened to the WSJ
Update: it’s gotten pretty good recently. Waymo autonomous cars, aircraft safety, charging while driving were all interesting and relevant today. And what happened to the bias … did a memo go out? Someone fired the light weight social advocates and replaced them with proper journalists. Nice. The shows are a bit short and light for my taste and one speakers voice sounds like a 15 year old, but the latter is my problem not hers. Anyway, well done wsj. Previous review from a year or so ago. This has to be a separate group from WSJ. Both light weight and biased. The recent Rosetta Stone article talked about how the recent decoding of the entire human genome (filling in the 8% that was missing) was groundbreaking and would change our understanding of diseases. However, the only evidence was essentially the person who did the work saying it was groundbreaking and would change our .... If "felt" like Dr Eichler and his team did a lot of hard work over something that didn't matter all that much and was deparate to make it sound important. Just give me some facts next time and you'll have me. The recent "As we work" episode was embarassing. All about the unfairness of the wage gap to women, minorities, etc. Zero from the studies which showed where, in large part, this comes from. At least for women, it's that they choose or are forced in some way to take the less intense job. So, take the town lawyer job at 30 hours per week vs. the corporate 60 hour a week one. You can argue against what I said, but at least mention that this data is out there. And the host must know about this, or is incompetent. The last thing we need is another NPR podcast. I'm done.
Great news/tech broadcast
Just the right amount of information and detail. Credible reporting on interesting topics.