346 episodes

Multifamily and marketing insights to help real estate professionals and apartment investors with the market research and marketing tips they need to grow their portfolio. Each week, John Casmon speaks with multifamily apartment investors and marketing specialists to talk about emerging markets, market research, marketing, branding and useful tips for investing. Listen and learn how to identify the best markets and submarkets and leverage marketing for your real estate investing.

Target Market Insights: Multifamily + Marketing John Casmon

    • Business
    • 5.0 • 206 Ratings

Multifamily and marketing insights to help real estate professionals and apartment investors with the market research and marketing tips they need to grow their portfolio. Each week, John Casmon speaks with multifamily apartment investors and marketing specialists to talk about emerging markets, market research, marketing, branding and useful tips for investing. Listen and learn how to identify the best markets and submarkets and leverage marketing for your real estate investing.

    Recession-Resistant Investments with Lisa Hylton, Ep. 340

    Recession-Resistant Investments with Lisa Hylton, Ep. 340

    Lisa Hylton is the host of The Level Up REI podcast and also is the founder of Lisahylton.com. She runs a real estate investment company that provides opportunities for entrepreneurs and business owners to invest in tax-efficient real estate investments.
    Let’s dive in to learn more about Lisa’s journey and fund investing.
     
    Announcement: Download Our Sample Deal and Join Our Mailing List
     
    [00:01 – 05:59] Opening Segment 
    Lisa talks about her background. How her father influenced her to get into real estate How she started buying properties Lessons learned from her early investments [05:59 –  17:30] Investing in Recession Resistant Assets
    How she approached real estate before she got into syndications What to watch out for in property management. The magic of syndication Creating a real estate business vs Being an investor  Investing in recession-resistant asset classes Lisa breaks down what recession-resistant asset classes are [17:30 – 31:28] Fund Investing
    Investing as a fund vs a general partner. The benefits of a single asset fund for an investor The benefits of a 506c for an investor How the dollar amount invested opens up the conversation for opportunities What Lisa is looking for in investors Lisa talks about her podcast  
    [31:28 – 35:03] Bullseye Round
    Apparent Failure:
    Not getting into business school on the first try
     
    Digital Resource:
    Calendly
     
    Most Recommended Book:
    Who not How
     
    Daily Habit: 
    Meditation, affirmation, and exercise
     
    Curious About:
    How cryptocurrencies work
     
    I Wish I Knew When I Was Starting:
    Most good things in life take time
     
    Best Place to Grab a Bite in LA
    SOL Mexican Cocina
     
    Contact Lisa:
    To learn more about Lisa and fund investing go to lisahylton.com and to get the free book on passive investing in real estate funds go to lisahylton.com/funds
     
    Tweetable Quotes:
    “The reality is life changes and sometimes you change life.” - Lisa Hylton
     
    Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.

    • 35 min
    How to Make Money in Real Estate with 100% Financing with Jhanel Wilson, Ep. 339

    How to Make Money in Real Estate with 100% Financing with Jhanel Wilson, Ep. 339

    Jhanel Wilson is a chemical engineer turned thriving real estate investor. She scaled up to an 8-figure portfolio using government programs, and being a defensive investor with a recession and pandemic proof portfolio. She is the Founder and CEO of The Savvy REI. She is on a mission to share her 17+ years of hard lessons & personal strategies to help you become a better investor.
    John sat down with Jhanel to learn more about her story, strategy, and secrets to become a savvy real estate investor. Let’s dive in to learn how Jhanel started with no capital and created a pandemic proof portfolio.
    Announcement: Download Our Sample Deal and Join Our Mailing List


    [00:01 – 06:40] Opening Segment 
    Jhanel talks about her background. How she got started The challenges she encountered and what she learned from them How she managed to scale her portfolio [06:40 – 10:03] Investing with 100% Financing
    Why you need time for active investing What to do when you have the time but no capital Leveraging good credit to get started How you can mitigate some of the risk and some of the potential exposure when investing with one hundred percent financing. How Jhanel managed to get a $300k appreciation from a $17k property. How having access to hard money lenders and credit cards is really helpful [10:03 – 30:16] Fund Investing
    Jhanel talks about her book “Invest in Real Estate with No Money Down” How Jhanel manages to get great appreciation from the properties she buys Why she keeps away from the hot areas while investing The importance of getting ahead of development before an area gets hot Why Jhanel took over the operations for managing her properties John breaks down why you should choose the right property managers for the right type of property. Why buy and hold is a great way of investing  
    [30:16 – 34:35] Bullseye Round
    Apparent Failure:
    Losing so much time on a squatter
     
    Digital Resource:
    monday.com
     
    Most Recommended Book:
    How to Win Friends and Influence People
     
    Daily Habit: 
    Reading and learning
     
    Curious About:
    Digital marketing
     
    I Wish I Knew When I Was Starting:
    That the most important thing is networking
     
    Best Place to Grab a Bite in Philly
    Stephen Starr Restaurants
     
    Contact Jhanel:
    You can find Jhanel on her Instagram. 
     
    Tweetable Quotes:
    “You just have to be able to get through the project and even if you use credit cards to do that; it’s ok - as long as you bought right.” - Jhanel Wilson
    “Buy and hold is definitely the best because you can just keep re-tapping into your properties without having to buy more and make your money work for you”
     
    Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.
     
     

    • 34 min
    Lessons from Investing in Different Syndications with Darin Batchelder, Ep. 338

    Lessons from Investing in Different Syndications with Darin Batchelder, Ep. 338

    Darin Batchelder is the principal owner, asset manager and lead sponsor on a 76 unit townhome community in Crowley, TX and he is the Minority General Partnership interest and the key principal in 256 units in Dallas, TX not to mention he is a limited partner in 14 properties and 3,944 multifamily units.
    Let’s dive in to learn more about Darin’s investing journey.
     
    Announcement: Download Our Sample Deal and Join Our Mailing List
     
    [00:01 – 06:54] Opening Segment 
    Darin talks about his background. How he started real estate investing. The importance of committing to action. Why he decided to join a mentorship group. [06:54 – 14:21] The Texas Market
    Why the Texas Market. Deal flow in the Texas Market. Why Darin wanted his investments to be in a major market The importance of demand in a major market. Why Darin prefers longer-term multifamily loans and how that helps with protection. [14:21 – 24:48] The LP Experience
    The benefits of being an LP. Why Darin invested in different syndicator deals. How learning from different people helped Darin find out how he wanted to operate. Why you shouldn’t formulate an opinion about your deals too soon. The importance of transparency in real estate investing. Darin talks about his podcast and why he launched it.  
    [24:48 – 30:08] Bullseye Round
    Apparent Failure:
    A deal he lost which led him to start podcasting.
     
    Digital Resource:
    Active Campaign
     
    Most Recommended Book:
    The Magic of Thinking Big
     
    Daily Habit: 
    His morning routine
     
    Curious About:
    The next level up
     
    I Wish I Knew When I Was Starting:
    To know about real estate investing earlier
     
    Best Place to Grab a Bite in North Dallas
    Many restaurants around Legacy West
     
    Contact Darin:
    To learn more about Darin go to darinbatchelder.com or find him on Instagram,  Linkedin, Facebook or Twitter
    Tweetable Quotes:
    “If there is more competition, it’s going to be harder to win a deal but on the same token when I go to sell, there are going to be that many more buyers.” - Darin Batchelder
    “You don’t want to be sitting on the sidelines forever” - Darin Batchelder
     
    Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.
     
     

    • 30 min
    Social Impact through Real Estate with Felecia Froe, Ep. 337

    Social Impact through Real Estate with Felecia Froe, Ep. 337

    Felecia Froe, MD is the owner of Money With Mission, an investment company focused on empowering professional women to build wealth and achieve financial freedom through social impact investing. As a real estate syndicator, Felecia has partnered with like-minded investors and has raised money for several social impact projects, including a residential assisted living home in Kansas City, Missouri.
    Let’s dive in to learn more about Felecia and her mission on having a social impact while investing. 
     
    Announcement: Download Our Sample Deal and Join Our Mailing List
     
    [00:01 – 06:08] Opening Segment 
    Felecia talks about his background. How she went from being a neurologist to real estate investing How she switched to investing in apartments and then moved on to residential assisted living [06:08 – 11:30] How the Mission Started 
    What went wrong with Felecia’s investments in 2009 and what she learned. Why being under capitalized is one of the big red flag The importance of finding your tribe and connecting with people The importance of creating a platform to engage with other people Why Felecia felt it was more about making a difference [11:30 – 23:46] Social Impact Through Real Estate Investing
    How Felecia always considers how she can make an impact when investing The three levels of impact The importance of impacting your circle, your community and impacting your causes Felecia talks about her podcast “Money with Mission” and how she started it. Why Felecia decided to help other professional women. Contact Felecia Links below
     
    [23:46 – 29:34] Bullseye Round
    Apparent Failure:
    Having a credit score lower than 600 in 2008
     
    Digital Resource:
    Audio books
     
    Most Recommended Book:
    The Speed of Trust
     
    Daily Habit: 
    Drinking her green shake every morning
     
    Curious About:
    How some of her businesses are going to end up
     
    I Wish I Knew When I Was Starting:
    To have more confidence in myself
     
    Best Place to Grab a Bite in Tulsa
    Sweet Lisa’s
     
    Contact Felecia:
    To learn more about Felecia and download “Seven Steps to Creating Real Wealth” go to moneywithmission.com
     
    Tweetable Quotes:
    “All people who provide housing for people, places for people to work; that’s all impact investing. It’s all for the good. We just have to find the thing that drives us and is making that difference in the world” - Felecia Froe
    “You can make money, you can have an impact. You can do those things together and have a return on your investment.” - Felecia Froe
     
    Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.

    • 29 min
    Investing in Real Estate from Abroad with Rafi Mizrahi, Ep. 336

    Investing in Real Estate from Abroad with Rafi Mizrahi, Ep. 336

    Rafi Mizrahi is an out of state real estate investor since 2010. He developed a skill set to overcome the distance. He has extensive experience in raising money from out of state investors, building and managing professional teams all over the country, property valuation, negotiating, and acquisition.
    Let’s dive in to learn more about Rafi who has been investing in real estate from abroad for a long time.
     
    Announcement: Download Our Sample Deal and Join Our Mailing List
     
    [00:01 – 05:59] Opening Segment 
    Rafi talks about his background. Why he decided to invest in overseas How he started investing in the US. [05:59 – 14:46] Investing in the US from Abroad
    How Rafi started to build the concept as he decided to invest in the US. The best practices he followed before investing and how he avoided common mistakes. How to manage properties from a distance How Rafi scaled his real estate business The importance of building a system where you can get the trust you need from your team. Why he decided to work not only on one niche [14:46 – 24:12] Multifamily and Coaching
    Why Rafi preferred multifamily over single family. The downsides of single family investing. Coaching and who to coach How you can overcome the fear of rejection The importance of understanding the numbers before you make the leap to multifamily. How Rafi chooses where to invest and the markets he has been focused on  
    [24:12 – 28:42] Bullseye Round
    Apparent Failure:
    Someone who stopped responding after the deal
     
    Digital Resource:
    apartmentbuildings.com
     
    Most Recommended Book:
    Does not read
     
    Daily Habit: 
    Exercise
     
    Curious About:
    What his next step is
     
    I Wish I Knew When I Was Starting:
    That you can go big from the beginning
     
    Best Place to Grab a Bite in Tel Aviv
    Doesn’t go to restaurants
     
    Contact Rafi:
    Reach out to Tom at proudcommunities.com or via email 
     
    Tweetable Quotes:
    “If they can do it, then I can do it.” - Rafi Mizrahi
    “If the property management has a bad reputation then you will hear about it.” - Rafi Mizrahi
     
    Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.

    • 28 min
    Protecting Springsteen, Aretha, and Investors with Tom Laune, Ep. 335

    Protecting Springsteen, Aretha, and Investors with Tom Laune, Ep. 335

    Tom Laune is a leader in guiding investors in becoming their own banker by teaching them to grow their wealth and avoid lost opportunities using specially designed whole life insurance.
    Tom Laune heads up Stress-Free Planning using a unique strategy which he calls the Bulletproof Wealth Strategy. Tom is a student of the Austrian school of economics and the concept of Infinite Banking. He champions the use of a whole life insurance policy to create a vehicle that acts as a line of credit, essentially allowing real estate investors to act as their own banker. 
    John and Tom dive in on this wealth creation strategy and more insights to help you leverage your money to the fullest.
     
    Announcement: Download Our Sample Deal and Join Our Mailing List
     
    [00:01 – 07:14] Opening Segment 
    Tom talks about his background working in the music industry. What Tom does for real estate investors How Tom came up with the strategy “Bullet Proof Wealth” and what it does. [07:14 – 15:34] Specially Designed Whole Life Insurance
    What makes own-occupation designation different from any other How you can protect your ability to earn How whole life insurance works Why you need a whole life insurance What to do when getting a whole life insurance [15:34 – 26:18] The Magic of Growing and Compounding Your Money for the Rest of Your Life
    Term-life insurance vs. Whole life insurance How you can think like a bank and increase your returns How Tom helps real estate investors leverage their money to the fullest  Tom breaks down his strategy for incredible returns How your money can grow and compound for the rest of your life. What you need in your insurance policy to apply this strategy Contact Tom  
    [26:18 – 33:47] Bullseye Round
    Apparent Failure:
    Getting the wrong course and realizing it when it was done.
     
    Digital Resource:
    Business Made Simple University
     
    Most Recommended Book:
    The Case for IBC
     
    Daily Habit: 
    Getting stuff scheduled
     
    Curious About:
    How self storage investments work
     
    I Wish I Knew When I Was Starting:
    How to put money into a whole life policy in my twenties
     
    Best Place to Grab a Bite in Richmond
    Ted’s Montana Grill
     
    Contact Tom:
    Reach out to Tom at his website stressfreeplanning.com and don’t forget to check out his educational content.
     
    Tweetable Quotes:
    “In my mind, it all flows together to being a guide to help other people achieve their goals.” - Tom Laune
    “The third leg of my bullet proof wealth strategy is helping people understand the advantages of thinking like a bank.” - Tom Laune
     
    Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.

    • 33 min

Customer Reviews

5.0 out of 5
206 Ratings

206 Ratings

Heather Bo ,

Great Content!

Interesting topics and knowledgeable guests make this podcast a must-listen. Highly informative yet entertaining!

Chase Dimond ,

Loved being a guest on the show

I had been a long time listener of the show so it was awesome to come on as a guest. Highly recommend this podcast!

hoangelos ,

Consistently high quality

I like the variety the show offers from people from various parts of real estate investing. John is down to earth and is great interviewer. He’s great at pulling out information from his guests about marketing, market related, and great real estate content. Live his question about failure, not enough people talk about that. I have a list of food places I want to go to also because of his last question. Including places I never knew existed in my own City.

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