Stories of Success Podcast Volker Ballueder of Ballueder Partners interviews leaders for your personal

This is the end of season 5 episode. You might think it's earlier than anticipated, but there is a reason. There is always a reason.
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Volker is a sales, strategy and leadership consultant working as an interim CRO. Find out more on his website or subscribe to his newsletter.

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Today's episode is with Tom Glason. Tom is the co-founder and CEO of Scalewise which helps ambitious B2B tech scale-ups accelerate growth by providing unique and flexible access to a community of world-class Scale Experts. He's also the founding member and Chair of the London chapter of Pavilion - a private community for high-growth revenue leaders.     I am a big fan of Scalewise, the Sales Impact Academy and I recently joined Pavillion. Tom definitely created a lot of value for people like myself, but also for companies in the start- and scale-up world.   Topics we discussed, and unfortunately, we ran out of time:   How he stumbled into sales The hard lessons you learn from telemarketing and picking up the phone Hard work paying off His background and degree in sports psychology How he met his wife when she offered him a job His experience launching a juice bar Tech and enterprise sales How he founded Pavillion (formerly Revenue Collective) to build a community around tech sales The latest report on interim and fractional leadership How this lead to him founding Scalewise and building a platform to get companies and interim and fractional revenue leaders together The average tenure of a CRO being 18 months The change of work patterns for C-Levels pre Covid but then the accelerated change due to Covid Redundancies and recession Flexibility and work life balance Sales Impact Academy - creating content and qualifications for sales leaders Tom on Linkedin if you want to get in touch Volker is a sales, strategy and leadership consultant working as an interim CRO. Find out more on his website or subscribe to his newsletter.
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Martyn Baker and I got introduced back in the days when he left Twitter and I started my consulting career. We have since worked together on projects under his brand Gardn. He looks back at a corporate career, working with big clients like adidas, Twitter, Telefonica and Microsoft. That wealth of experience lead him to found Gardn as a company helping businesses to position themselves, get their storytelling right and make sure every company he works with operates at its most efficiency. I invited him to speak about how he can help freelancers and interim and fractional professionals to tell a better story, and how he launched himself into this world. Looking at the space from both ends. But who would be better to go into more details than Martyn himself.   Topics we discussed: Companies Martyn worked for and how they lead him to do what he loves How is storytelling skills apply to entrepreneurs, interim and fractional leaders or any portfolio professional Why he started his own business www.gardn.co Wanting to be more hands-on Interim and fractional commercial roles How he scales Gardn Working with both scale-ups and big established companies that want to go to market with a new product Sales narrative Pitch decks Breath and depth of positioning 50% of business is coming through recommendations Establishing a single narrative to talk to all people You can't be all for all people, you have to narrow your focus Negotiations Value propositions Linkedin: https://www.linkedin.com/in/martynbaker/  
Volker is a sales, strategy and leadership consultant working as an interim CRO. Find out more on his website or subscribe to his newsletter.

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On this episode I welcome Ollie Henderson. It's another expert talk episode, where Ollie and I talk about the future or the state of work.   Ollie creates insights and systems for first-time founders and CEOs who want to attract clients and the best talent by sharing their ideas with the world. As a former start-up founder and CEO, he understands what it takes to grow a business while operating under pressure and time constraints. He is doing all that whilst having a family with 3 kids!   In May 2020, he launched "Future Work/Life" as a newsletter to document the fast-evolving relationship between our work and personal lives. This lead to a podcast and Ollie is currently writing a book called Work/Life Freewheel.   Things we discussed:   Ran a digital advertising agency for over 10 years Exited in 2020 to start a new business when the pandemic hit Started his newsletter to figure out what to do next Created a system for work-life He got a book deal and started working on his book which will be published January 2023: Work/Life Flywheel Interviewed 100s and surveyed 1000s for his book, listen to the interviews on his podcast You can subscribe to his newsletter on his website He works as a fractional CEO 2 days a week Hybrid working How to get more out of people: does collaboration IRL work? If we improve collaboration by 20% meeting in person, does that balance the opportunity to get top talent from around the world dialling in, improving collaboration by more than 20% virtually? Access to specialist skills How IRL meeting helps with resolving conflict Networking as a graduate Selling oneself as a freelancer/interim/fractional person The future of work being personalised work which gives the individual more choice Marketplaces for freelancers What happens when the economy slows down Unbundling the workforce Creating virtual teams of experts Aggregation and re-bundling in verticals Idea generation - put them out there! Is Work Life Balance possible Connect with Ollie on Linkedin Volker is a sales, strategy and leadership consultant working as an interim CRO. Find out more on his website or subscribe to his newsletter.
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I learned about Simon and his business when listening to another podcast, and loved his business idea: coaching and consulting businesses on the back of successful blueprints. So I bought his book 'Strategy Sprints' and I reached out to him. We hit it off, and I thought it would be great for him to share his journey  and his programme for solo entrepreneurs. In my series about fractional and interim leadership, Simon can help us to explore what individuals have to do in order to stand out and get more business.   Things we talked about:   Doubling revenue in 90 days thanks to business blueprints His sprint coaching programme www.strategysprints.com Enjoying business instead of the business running you Pattern of solo entrepreneurs feeling guilty Making the how happen Increased LTV (life time value) Taking holidays and switching off We know what's right but don't know how to put it into practise Focus on sales, and how to sell Work out your go to market Onboarding Do the magic Forget about lead generation, play instead! Talk to people! Create value How to have skin in the game Business models: Exchanging money for time Packaging things up as a retainer Charge upfront and outcome based Cash flow vs. profitability His book, Strategy Sprints His YouTube channel You find lots of free open source blueprints on his website  
Volker is a sales, strategy and leadership consultant working as an interim CRO. Find out more on his website or subscribe to his newsletter.

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This podcast is with copywriter and content strategist David Pawsey. He helps freelancers, interim and fractional leaders, and companies to position themselves. He actually helped me with my positioning and my website content. David is a former  journalist, so he is naturally inquisitive and creative. He also works for himself, so can look at the space from an expert and contract perspective.   Topics we discussed: Being a wordsmith Getting your story across How to position yourself and tell your unique story Juggling work and life, particularly as a freelancer and stay at home dad Content is king Direct response and sales copywriting Playing to people's psychology Email marketing workshops SEO content writing Relationship building Finding work through Linkedin and networking Pricing dilemma and selling services Putting a price on passion It shouldn't be about money Do what you enjoy and what is sustainable Be the thought leader Be yourself Get yourself know, get yourself liked, get yourself trusted Personal content www.deepsocial.co.uk Linkedin: https://www.linkedin.com/in/david-pawsey-45496b2b/ Volker is a sales, strategy and leadership consultant working as an interim CRO. Find out more on his website or subscribe to his newsletter.
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