19 episodes

Behind the Data takes you inside the world of market research, discussing current and future topics and trends in the industry. Euromonitor International's own Peter Kosmal sits down with some of the brightest minds in the market research field today to talk about their experiences - from the weirdest things ever researched to future innovations in the industry.

Behind the Data Euromonitor International

    • Business
    • 5.0 • 10 Ratings

Behind the Data takes you inside the world of market research, discussing current and future topics and trends in the industry. Euromonitor International's own Peter Kosmal sits down with some of the brightest minds in the market research field today to talk about their experiences - from the weirdest things ever researched to future innovations in the industry.

    All About Cannabis

    All About Cannabis

    Cannabis is a historically polarizing topic, but legislation legalising the use of cannabis products is being passed on a global level at unprecedented levels. Join Euromonitor International's cannabis experts, Shane MacGuill and Spiros Malandrakis as they discuss how they research the cannabis industry, explore innovations in the industry and peer into some of the most interesting products they've come across.

    • 34 min
    Implications for an Ageing Global Population

    Implications for an Ageing Global Population

    In 2019, for the first time in history, the number of people aged 65 and older surpassed the number of children aged four and under. The ageing global population is an undeniable fact, driven by higher life expectancy and falling birth rates. In this episode, we talk to Lan Ha, Population Senior Consultant, about the business implications of an ageing global population, including marketing to the so called "silver" consumer.

    • 19 min
    2020 Global Consumer Trends

    2020 Global Consumer Trends

    Gina Westbrook and Alison Angus return to discuss the Global Consumer Trends for 2020. This year's trends focus on consumer's desire for fast travel and communication, but also to slow down and focus on mental health and well being. Following the release of the report on January 2020, these trends have been redefined in light of the coronavirus outbreak. Gina and Ali give insight into how each trend has been impacted by COVID-19.

    • 58 min
    The Sponsorship of Sports

    The Sponsorship of Sports

    Sports: love them or hate them, they're a huge part of the daily lives of many consumers. However, is the game enough for people in this day and age? Join us as we talk to Sports Industry Manager Alan Rownan about the evolution of sporting events and how sponsors are teaming up with leagues and teams to create content across a spectrum of platforms.

    • 25 min
    Strategic vs. Tactical Research

    Strategic vs. Tactical Research

    We live in a time of information overload and it’s showing no sign of slowing down. How can businesses possibly sift through the noise to understand the long-term impact of current and future trends? Mike Jozwik and Lee Linthicum help us understand when it makes sense to think big picture, when to take advantage of real-time data and how these different approaches complement each other.

    • 26 min
    Global Consumer Trends

    Global Consumer Trends

    The consumer landscape is changing. Empowered consumers are pushing brands to embrace their values, connected consumers are finding the joy in disconnecting and older consumers want to feel and be treated as younger. Alison Angus and Gina Westbrook share how consumer behavior is evolving and identify the top global consumer trends that will impact businesses in 2019.  

    • 34 min

Customer Reviews

5.0 out of 5
10 Ratings

10 Ratings

SillyinSeatle ,

Beautiful

Wow, I am inspired to do something better in my workplace after this. Thanks for a boost every 2 weeks.

Wabadi ,

Getting Engaged

I don’t know much about market research, so Sara’s energy and humor engaged me in learning. Great podcast!

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