People of Packaging Podcast www.packagingpastor.com

About the Guest(s):
Note: No specific guest biographies can be derived from this transcript, but the hosts of the show are as follows:
Evelio Montos is a prominent host known for his direct and engaging approach to topics in the packaging industry. Adam Peek brings a vibrant and positive energy to complex discussions, often referencing his knowledge on sustainability in packaging. Cory Connors blends an insightful understanding of packaging trends with an upbeat attitude, aiming to inspire action and improvement within the industry.
About the Sponsors:
Specright has some amazing things happening! Please check them out below and help support the podcast!
* Specright Unpacked Webinar
* Gartner Report
* Packaging Pros eBook
* Home Page
* Book a demo with Specright
Meyers has some incredible sustainable packaging options!
* Get the 2023 Sustainability Report
* Meyers Packaging EPR eBook - it is FREE!!
Get the dopest Packaging shirts at www.packagingfashion.com
Book a demo with Trayak (LCA’s on demand!)
SmartSolve has water soluble label and paper materials. Learn more!
The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!
Episode Summary:
Dive into a lively and insightful conversation surrounding the packaging industry with hosts Emelio Montos, Adam Peek, and Cory Connors in this captivating episode of "Packaging Today." The trio shares their candid perspectives on the state of packaging, discussing everything from industry disappointments to the pursuit of purpose in work.
The conversation kickstarts with a reflection on the impact of sporting outcomes on mood before effortlessly shifting to a broader discussion on how businesses are grappling with reusable packaging. With a blend of humor and seriousness, the hosts dissect the realities of implementing sustainable packaging solutions while navigating consumer behavior and legislative landscapes. Through the warmth of banter and the depth of expertise, this episode captures the complexity and appeal of the packaging world.
Key Takeaways:
* Reusable Packaging Challenges: The hosts examine the struggles businesses face when integrating reusable packaging models, emphasizing the need for standardization and cost-effective systems.
* Finding Purpose: They touch on the topic of younger workers seeking purpose in their careers and emphasize finding meaning in work while also exploring passions outside of professional life.
* Economic Viability: The discussion delves into the economics of packaging, questioning the financial and sustainability benefits of returnable packaging for both brands and consumers.
* Legislation Impact: They explore how legislation influences packaging decisions, citing an example of tariffs affecting choice in materials.
* Consumer Engagement: The hosts debate terracycle initiatives and consumer responsibility in waste reduction, showcasing differing opinions on effectiveness and practicality.
Notable Quotes:
* "Work should be work… You should be able to find purpose." - Adam Peek
* "You can find purpose… in like, 70 hours outside of work to do incredible stuff." - Adam Peek
* "Just work, right?… It's only in the US… it's like, oh, it's that old guy mentality." - Emelio Montos
* "If the LCA impact isn't really there, then it becomes like, is this thing going to be able to scale to a place?" - Adam Peek
Resources:
No specific resources or references with URLs are mentioned within the transcript.
Tune in to the full episode for a dash of humor, a slice of expert analysis, and a hearty conversation about all things packaging. Don't miss out on more enlightening discussions coming up on "Packaging Today"!


This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe

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Huge thanks to all of my paid subscribers! I did a talk recently at the FSEA show in Dallas, TX and recorded the audio on my phone (sorry for the poor audio quality).
If you’d like to become a paid subscriber, you can do so!
I’ll leave the notes below for those who have been supporting this podcast financially. It really means a lot!

About the Guest(s):
In this episode, we're joined by Evelio Mattos, Adam Peek, and Cory Connors—three individuals widely recognized as “alleged” authorities in the packaging industry. Evelio Mattos brings his expertise as a creative force in packaging design, offering innovative solutions and sharing wisdom gained from his vast experience. Adam Peek, often known as an evangelist of packaging, combines his knowledge of supply chain management and sustainability to enlighten listeners on the industry's nuances. Lastly, Cory Connors, who has earned the moniker 'Corygated' for his deep knowledge of corrugated packaging, weighs in with insightful commentary that reflects his years of experience in the field.
About the Sponsors:
Specright has some amazing things happening! Please check them out below and help support the podcast!
* Specright Unpacked Webinar
* Gartner Report
* Packaging Pros eBook
* Home Page
* Book a demo with Specright
Meyers has some incredible sustainable packaging options!
* Get the 2023 Sustainability Report
* Meyers Packaging EPR eBook - it is FREE!!
Get the dopest Packaging shirts at www.packagingfashion.com
Book a demo with Trayak (LCA’s on demand!)
SmartSolve has water soluble label and paper materials. Learn more!
The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!
Episode Summary:
In this candid and animate installment of "Packaging Today," Evelio Mattos, Adam Peek, and Cory Connors tackle the myths and realities of packaging recyclability. Amidst laughs and banter, they dive into the heart of pressing industry matters, particularly something that stirred up quite a discussion on LinkedIn: the claim of 100% recyclability in packaging materials.
The trio dissects the idea of infinite recyclability in the context of materials like liquid death (aluminum) and corrugated packaging. Adam Peek challenges the notion of "infinitely recyclable" as misleading, emphasizing the importance of accuracy in environmental claims. He debates the intricacies of material recovery, and the engagement with Liquid Death's CEO on LinkedIn that sparked heavier dialogue within the industry.
Key Takeaways:
* No packaging material is 100% recyclable, 100% of the time—there will always be some loss during the recycling process.
* Marketing language around recycling should be used carefully to avoid greenwashing and the spread of misinformation.
* Consumer education and ease of recycling are crucial for improving recycling rates in America.
* Social media plays a significant role in packaging marketing—brands should seize moments of positive publicity.
* Brands need to stay agile and open-minded in their marketing and community engagement strategies.
Notable Quotes:
* "No, no. Oh, yeah. That's right. You were. You are. That's what that was." - Adam Peek reflects on a humorous past discussion.
* "There is no packaging material. And this is something that's been, that I discovered. Not one that is 100% recyclable 100% of the time." - Adam Peek emphasizes the reality of recycling limits.
* "There's a lot of ignorance, basically, in this group." - Evelio Mattos on the misunderstandings in the packaging industry.
* "So watch out. This is real. This is serious. I know we're joking around, but this is a real deal." - Cory Connors on the seriousness of recycling and proper labeling.
Resources:
As there are no explicit mentions of URLs, websites, or social media handles in the transcript provided, there are no resources listed.
Experience the full episode of "Packaging Today" with Evelio Mattos, Adam Peek, and Cory Connors for a deep dive into the current state of recyclable packaging, the need for authenticity in environmental marketing, and the power of swift brand response on social media. Stay tuned for more enlightening conversations that uncover the pulse of the packaging industry.


This is a public episode. If you’d like to discuss this with other subscribers or get

About the Guest(s):
In this episode, we have Cory Connors, the Director of Sustainable Packaging at Orora Packaging Solutions, and Adam Peek, a packaging and labelling specialist. Cory brings his expertise from the sustainability hub at the NPE show, contributing valuable insights on the latest trends in sustainable plastics and recycling practices. Adam, known for spearheading thought-provoking conversations in the packaging community, shares his experiences with experimenting in sustainable packaging solutions.
About the Sponsors:
Specright has some amazing things happening! Please check them out below and help support the podcast!
* Specright Unpacked Webinar
* Gartner Report
* Packaging Pros eBook
* Home Page
* Book a demo with Specright
Meyers has some incredible sustainable packaging options!
* Get the 2023 Sustainability Report
* Meyers Packaging EPR eBook - it is FREE!!
Get the dopest Packaging shirts at www.packagingfashion.com
Book a demo with Trayak (LCA’s on demand!)
SmartSolve has water soluble label and paper materials. Learn more!
The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!
About the Guest(s):
In this episode, we have Cory Connors, the Director of Sustainable Packaging at Orora Packaging Solutions, and Adam Peek, a packaging and labelling specialist. Cory brings his expertise from the sustainability hub at the NPE show, contributing valuable insights on the latest trends in sustainable plastics and recycling practices. Adam, known for spearheading thought-provoking conversations in the packaging community, shares his experiences with experimenting in sustainable packaging solutions.
Episode Summary:
In this engaging discussion on "Packaging TODAY," hosts Adam Peek and Cory Connors delve into pressing issues surrounding Extended Producer Responsibility (EPR) and sustainable packaging innovations. From the sustainability hub at the NPE show in Orlando, Florida, Cory brings live updates and firsthand accounts of the latest advancements in recycling technologies and sustainable materials.
The episode kicks off with a candid moment featuring Adam's morning routine, leading into a deeper exploration of Colorado's EPR regulations and how brands can navigate them. With a looming deadline of July 1, 2024, Cory explains the importance of reaching out to the Circular Action Alliance for guidance on determining responsibility and proper registration.
Throughout the show, Adam and Cory address audience questions, providing clarity on the nuances of packaging recycling and product lifecycle. Notably, Adam presents an eye-opening experiment involving aluminum cans and their plastic liners, sparking a conversation about the true meaning of "recyclability" and the value of materials at the end of life.
Key Takeaways:
* Brands operating within Colorado, California, and Oregon must comply with EPR laws by registering with the Circular Action Alliance by July 1, 2024.
* Cory Connors is attending the NPE show, focusing on innovative recycling technologies and sustainable plastic materials.
* Aluminum cans often feature a thin plastic liner that, while not infinitely recyclable, plays a crucial role in product integrity and flavor preservation.
* Recycling isn't just about the technical ability to recycle but also includes the end-of-life value of the recycled material.
* Trek composite decking, made from recycled plastic and wood, is an example of creating sustainable products with extended lifecycles.
Notable Quotes:
* Cory Connors: "It kind of has to be an oligopoly…for this to work."
* Adam Peek: "We spent a lot of time in my side with labels talking about the impact that labels have on plastic recycling in impacting the value of the recycled product."
* Cory Connors: "[Trex deck] could be recycled again…I don't know anybody that has a Trex deck that's had to replace it in my lifetime."
Resources:
The Circular Action Alliance - circularactionalliance.org
Be sure

About the Guest(s):
Dillon Dandurand is the featured guest in this show, bringing his unique entrepreneurial journey into the spotlight. His professional background is rich with experience in consumer packaged goods (CPG), having spent eight years at Brazi Bites, the brand renowned for healthy Italian-Latin American fusion foods. Dillon’s drive for innovation led him to launch "Not Beer," a product that cleverly positions itself as a zero-carb, zero-alcohol, and zero-taste sparkling water, capitalizing on the beverage market with a whimsical twist. He operates out of Dallas, Texas, fostering the growth of Not Beer from his home turf.
About the Sponsors:
Specright has some amazing things happening! Please check them out below and help support the podcast!
* Specright Unpacked Webinar
* Gartner Report
* Packaging Pros eBook
* Home Page
* Book a demo with Specright
Meyers has some incredible sustainable packaging options!
* Get the 2023 Sustainability Report
* Meyers Packaging EPR eBook - it FREE!!
Get the dopest Packaging shirts at www.packagingfashion.com
Book a demo with Trayak (LCA’s on demand!)
SmartSolve has water soluble label and paper materials. Learn more!
The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!
Episode Summary:
In this refreshing installment of "Packaging Today," host Evelio Mattos stirs up an engaging conversation with Dillon Dandurand, the mastermind behind the quirky brand Not Beer. This episode crackles with the entrepreneurship spirit, offering listeners a deep dive into the buzzing world of innovative beverage branding.
Dillon walks us through the conception of Not Beer, a sparkling water dressed in beer's clothing that's been making waves since its inception just over two weeks ago. With a hard-hitting combination of relatability and appeal, Dillon details the challenges and triumphs of bringing a new product into an established market. Discussions meander from sourcing high-volume packaging to the strategic deployment of influencer marketing, all while painting a picture of a brand built on fun, wit, and smart positioning.
Key Takeaways:
* Not Beer is a unique sparkling water that mimics the aesthetic of beer, creating a fun, approachable product.
* The challenges of launching a new beverage include sourcing packaging like cans and cartons, and managing distribution logistics.
* Marketing strategies for Not Beer are primarily focused on sampling and building brand awareness through engaging, humorous content.
* Dillon shares his insights on the importance of geographical focus during initial brand growth before expanding to wider markets.
* Liquid Death serves as an indirect comparison, objectively discussed as both brands play in the fun water segment but with different appeals.
Notable Quotes:
* "At what point is this no longer a beer? Like, when do we just remove the beer taste and it's just sparkling water?" – Reflecting the genesis idea behind Not Beer.
* "And we're positioned like a beer. So our license is humor." – On the brand's marketing angle.
* "Not Beer isn't for a specific type of person. It's for anyone who likes to have fun…" – Defining the brand's wide target audience.
* "You've got to find volume quickly…if you want to compete" – On the importance of scale in the beverage industry.
* "We're playing in the biggest non-alcoholic beverage category ever." – On the potential market for Not Beer.
Resources:
* Not Beer website: Enjoy Not Beer
* Brazi Bites website for reference to Dillon’s past work: Not mentioned in the transcript, but pertinent to his experience.
Join us for this standout episode of "Packaging Today," and let the story of Not Beer invigorate your entrepreneurial spirit. Whether you're an industry professional or just someone who enjoys a twist of humor in business, this conversation promises to be insightful and inspiring. Tune in, drink up the knowledge, and stay thirsty for more episodes that pus

About the Guest(s):
Evelio Mattos is recognized for his expertise in packaging design and environmental initiatives. As the host of "Packaging Today," Evelio facilitates discussions focused on packaging innovation and sustainability. Known for his contributions to the industry, Evelio boasts a career that has seen him at the forefront of design and sustainable practices.
Adam Peek brings personality and industry insight to "Packaging Today." His background in packaging solutions and sales enables him to dissect complex topics with ease, engaging both expert guests and the audience with his compelling dialogue.
Cory Connors is well-regarded as a packaging professional with a deep knowledge of branding strategies and sustainability in packaging. His passion and expertise provide "Packaging Today" with unique perspectives on ecological considerations in contemporary packaging.
Adam Armstrong serves as the Vice President of Customer Success and Strategic Partnerships at Specright, a company specializing in specification data management for packaging and products. Adam leverages his industry experience to help companies improve efficiency and sustainability.
Paul Nowak is the Executive Director of Green Blue, a non-profit organization aimed at progressive environmental collaboration in the industry. Under his leadership, Green Blue drives initiatives, such as the How2Recycle program, that underscore the commitment to sustainable packaging practice.
About the Sponsors:
Specright has some amazing things happening! Please check them out below and help support the podcast!
* Specright Unpacked Webinar
* Gartner Report
* Packaging Pros eBook
* Home Page
* Book a demo with Specright
Meyers has some incredible sustainable packaging options!
* Get the 2023 Sustainability Report
* Meyers Sustainable Packaging Guide eBook
Get the dopest Packaging shirts at www.packagingfashion.com
Book a demo with Trayak (LCA’s on demand!)
SmartSolve has water soluble label and paper materials. Learn more!
The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!
Episode Summary:
In this episode of "Packaging Today," the conversation dives into the dynamic collaboration between Green Blue's How2Recycle program and Specright's specification management platform. Evelio Mattos, alongside co-hosts Adam Peek and Cory Connors, unpacks the innovative solutions being established to tackle the ever-growing need for sustainable packaging data management and consumer-end recycling instruction.
Adam Armstrong and Paul Nowak discuss the intersection of data specification and environmental labeling to streamline sustainable practices across brands and packaging means. This convergence aims to make recyclability assessments more efficient, promoting higher volumes of How2Recycle labels on products. The collaboration represents a significant step towards a more consistent and accessible approach to packaging sustainability on a global scale, with the ultimate goal being one universally adopted label system.
The conversation reveals a deep commitment to advancing packaging sustainability, with insights into the adoption of intelligent technologies. As brands increasingly seek to meet stringent environmental goals, Armstrong and Nowak's commentary showcases the power of strategic partnerships in enabling companies to manage and communicate sustainability credentials systematically.
Key Takeaways:
* Specright and Green Blue's How2Recycle are collaborating to simplify and accelerate the process of creating recyclability labels for packaging.
* The partnership aims to provide a unified source of data for sustainability assessments, reducing the manual workload on brands and converting partners.
* The use of AI and machine learning in data assessments for recycling labels has the potential to revolutionize the efficiency of the labeling process.
* The How2Recycle label program has a vision for global harmonization of end-of-life p