On this podcast, I discuss the different ways to make money online as well as the different tools and resources I use and recommend. In addition, I will also interview entrepreneurs and companies and answer your questions.
How a Suicide & Abuse Survivor Bootstrapped a Mental Health Support Software
Johnny Crowder is a suicide/abuse survivor, https://copenotes.com/tedx (TEDx speaker), https://open.spotify.com/artist/4UVyBJPlg3bV69JZk1trYq?si=5ylbkD1gR-6rpjKjJTMnng (Billboard-charting musician), Certified Recovery Peer Specialist, and the Founder and CEO of https://copenotes.com/ (Cope Notes), the text-based mental health platform that provides daily support to users in nearly 100 countries around the world.
He talks to us about the three iterations of Cope Notes, and how he bootstrapped it. He gives us tips on how to bootstrap our own businesses, especially in terms of software, SaaS, and apps.
Podcasting: Past, Present, and Future with John Lee Dumas
John Lee Dumas (also referred to as JLD) of https://www.eofire.com/ (EOFire.com) is here, ready to ignite, and drop value. He talks about the differences between podcasting back in 2012 when he started, to 2022, and beyond. In short: what worked then doesn't work now.
Building and Branding a Business Around a Podcast with Lindsay McMahon
Lindsay McMahon started with an ESL podcast, All Ears English, and built it into a profitable business. Her show gets close to 8 million downloads per month, and she's here to tell us about branding your show, creating a unique value proposition, and more.
All About Real Estate Investing (with Joe DiSanto)
Joe DiSanto is a fractional CFO and consultant to small businesses and high-income individuals. He also founded the blog https://www.playlouder.com/ref/14/ (Play Louder,) which serves as an invaluable resource to help individuals and business owners increase their net worth and plan better for their future.
Bootstrapping to 7 Figures (with Ray Blakney of Podcast Hawk)
Ray Blakney of Podcast Hawk talks to us about his experience bootstrapping multiple software and brick and mortar businesses.
"If you want to bootstrap a business, you better like learning and you better like making mistakes."
"The difference between a successful frugal premier and an unsuccessful one is the successful ones just kept going while the unsuccessful ones quit."
Ray Blakney is the founder and CEO of Podcast Hawk, a platform that helps you get booked as a podcast guest on autopilot. He is also the founder of Live Lingua, a successful online language school.
This is Ray Blakney's story...
Ray Blakney is a software engineer who quit his high paying job to start multiple businesses. He is the founder and CEO of Podcast Hawk, which helps you get booked as a podcast guest on autopilot. He has also bootstrapped multiple seven figure companies..
In this episode, you will learn the following:
1. How Ray Blakney bootstrapped multiple seven-figure businesses without any money
2. How Ray Blakney's first business became profitable almost immediately
3. How Ray Blakney's second business was born out of necessity during a global pandemic
[00:00:00] - Sarah St. John is the host of the Frugalpreneur Podcast. Ray Blakeney is the founder and CEO of Podcast Hawk, a platform that helps you get booked as a podcast guest on autopilot. Ray quit his job as a software engineer and has bootstrapped multiple seven figure companies.
[00:00:23] - After studying computer engineering in Silicon Valley and working in Fortune 500 companies, he quit his job and moved to Mexico to start a business. He sold his house, car, condo and all his possessions and started a chocolate factory in Southeast Asia. Now he's writing a book about his life.
[00:03:45] - In 2008, he launched a Spanish school in Queretaro, Mexico, for $2000. And it was profitable from day one. He didn't know how to build a website and he didn't do the front end very well. He was a computer programmer. He is currently doing a course called Podcast Pro. Before he wrote his first business, he had launched two successful businesses. He owned a chocolate factory in Southeast Asia and a language school in Tulum, Mexico. He read two business books a week. He's been trying different business models since 2008. He doesn't want to do it again. There was a pandemic in Mexico and the borders were closed for 30 days. This affected the business of a language immersion school. The school had to cancel all the bookings and refund all the money. It took them seven years to get to seven figures. Most people will never have a seven figure business if they stick to it for seven years. If you're 25 and listening to this, at 32, you have a 7 figure business. Even if you're 40 or 50 listening to it, you can still have a business.
[00:15:01] - In his opinion, starting an online business is easier than running a brick and mortar business. For example, for $100 you can have a professional looking business up online in a month. Brick and mortar businesses are usually run by older people who want to retire and are sold for a profit. Idea is to buy an existing business and turn it into a profitable one. He would like to buy a dry cleaner, a locksmith, plumbers or a storage unit business. He doesn't want to buy the brick and mortar business yet, as he wants to be location independent. You can buy a business with other people's money. The business pays off itself in the next two or three years and you just ride it for the rest of your life. If you want to scale it up, you hire someone to scout out all the businesses and you show up once every three months to sign the check. He wants to write a book about the process.
[00:24:37] - Ray is a software engineer and a serial entrepreneur. His main business is Live Lingua, which is the online language. He wants to get on more podcasts. He spent a weekend building a database of all the podcasts in the world. He booked four shows a...
All About Websites, Pricing, Packages, SEO, ADs, CTAs, and More (with Liz Cortes)
Liz Cortes, a local SEO and Google ad specialist, joins Sarah St. John to discuss how she helps businesses get more traffic from local SEO and Google ads. Cortes has a interesting journey that the audience would likely enjoy hearing about. She started off selling baby pumpkins when she was five, worked as a fitness influencer in California, and then opened her own Rebel Fish Local business seven years ago. Rebel Fish Local focuses on helping local businesses get more traffic. Your business needs a physical address to be listed on Google and to be found through searches. When people try to find businesses in their city, having a physical address will help you show up more often. Additionally, having your business profile set up and filled out correctly will increase your chances of showing up in Google Maps and other online search engines. To begin marketing your business, you should first use Google Business Profile (GMBP). This will allow you to get started building reviews and being seen by Google before you have a website or any other online presence. Once you have a content platform that you enjoy and are good at (i.e., creating valuable content), you can start promoting your business using paid online advertising methods such as Google AdWords or Facebook Ads . However, it's important to note that paid advertising won't work if your website isn't set up correctly or if you don't have the right keywords targeted .
[00:00 - 07:51] Liz Cortes on how to get more traffic from local SEO and Google ads
• Cortes has an interesting journey that the audience would likely enjoy hearing about. She started out selling baby pumpkins door to door when she was five, and then moved to California and became a fitness influencer before starting her own business.
• When her husband and she opened their agency, they decided to focus on local businesses instead of just health and fitness products. They closed down their fitness business when they transitioned to their agency, and then worked there for six months before exiting in an
[07:51 - 15:14] You Have to Put Your Prices on Your Website
• You have to have a physical address to have a Google business profile.
• You don't need a website or any content yet to get started with online marketing.
• You can start with just filling out your profile information and then getting reviews.
• You should choose a content platform that you're really passionate about and focus on that first.
• Putting prices on your website is recommended. This will help you attract customers and keep them longer.
[15:14 - 23:07] 3 Options for Pricing Your Services
• Price your services to reflect the value you provide, not the budget of your client.
• Offer three different price points for clients to choose from, depending on what they need.
• Apply copywriting strategy and naming conventions to your pricing so that clients know what they're getting into.
[23:07 - 30:53] How to Spend Less on Google Ads and Still Get Results
• Liz recommends that people research different ways to generate income before choosing a particular method, as different methods have different costs and benefits.
• Google ads can be expensive, but can be effective if used correctly.
• Nonprofit organizations can apply for Google grants to help cover costs.
[30:53 - 38:43] Better ways to generate leads than ads: organic marketing is working well
• Liz recommends paid webinars and group sales calls as a better way to generate leads than ads, as the organic approach is working well.
• She also recommends texting people when they opt in to receive more personal touch and access to the speaker.
• The key to converting on ads is targeting the right audience, keyword research, and creating effective copy.
• When starting out, it is important to have a side hustle that does not require a large investment of time or money.
• If you're selling a course or coaching service, there are many ways to fail versus on a phon
Sarah has some really great guest on. A lot of smart down to earth business people!
This podcast doesn’t disappoint in terms of information. I learned a lot after just one episode but even more after a few more. Guests are good too. I appreciate the hard work and keep doing what you’re doing!
Honest advice for bootstrapped entrepreneurs
Love listening to this podcast. Tangible advice that has helped me reset my money mindset!