138 episodes

Little Conversation brings you fresh ideas and new perspectives on how consumers eat, drink, shop, groom and think. From the rise of veganism to the future of social media and the urgency of sustainability in beauty, Mintel experts discuss key topics affecting today’s consumers in a fun, entertaining and informal way.

Mintel Little Conversation Mintel Little Conversation

    • Business
    • 4.9 • 67 Ratings

Little Conversation brings you fresh ideas and new perspectives on how consumers eat, drink, shop, groom and think. From the rise of veganism to the future of social media and the urgency of sustainability in beauty, Mintel experts discuss key topics affecting today’s consumers in a fun, entertaining and informal way.

    What can CPG brands learn from emerging product trends?

    What can CPG brands learn from emerging product trends?

    Host Lynn Dornblaser is joined by experts Melanie Bartelme and Michele Golden in a discussion about actionable takeaways for brands in Natural Products Expo West. From innovative ingredients such as dates and mushrooms, to cutting-edge packaging solutions in beauty and personal care, listen to find out more!
    Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.
    Visit the Mintel Store to explore all our research on ingredients and buy a report today. Learn more about Mintel Consulting and how Mintel helps brands make better strategic marketing decisions.
    Host: 
    Lynn Dornblaser, Principal Consultant, Mintel Consulting.

    Guests:
    Melanie Bartelme, Associate Director, Mintel Food and Drink.
    Michele Golden, Director, Mintel Consulting.

    • 35 min
    Wellness trends in the age of Ozempic

    Wellness trends in the age of Ozempic

    Host Lynn Dornblaser is joined by consumer experts Diana Kelter and Jenny Zegler in a discussion about Ozempic’s impact on the food, drink, health, and wellness industries. Our experts discuss pharmaceutical interventions and holistic well-being in the age of wellness drugs. What should brands do to help consumers pursue a healthy lifestyle? Listen now to find out!
    Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.
    Visit the Mintel Store to explore all our health and well-being research and buy a report today.
    Host:
    Lynn Dornblaser, Principal Consultant, Mintel Consulting.
    Guests:
    Diana Kelter, Associate Director, Consumer Trends.
    Jenny Zegler, Director, Mintel Food & Drink and Global Consumer.

    • 34 min
    What happened to the Metaverse?

    What happened to the Metaverse?

    Host Andrew Davidson is joined by technology experts Brian Benway and Jan Urbanek in a discussion about the Metaverse. Our experts shed light on the latest technological and hardware advancements and marketing strategies from Big Tech. What will it take for the Metaverse to gain mainstream popularity? Listen now to find out!
    Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.

    Visit the Mintel Store to explore all our technology research and buy a report today.

    Host:
    Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

    Guests:
    Brian Benway, Senior Analyst, Gaming and Entertainment, Mintel Reports US.
    Jan Urbanek, Senior Analyst, Consumer Technology, Mintel Reports Germany.

    • 44 min
    Gen Alpha - The New Frontier for Beauty Brands

    Gen Alpha - The New Frontier for Beauty Brands

    Host Andrew McDougall is joined by Base Beauty founder Jodi Katz to discuss Generation Alpha, the youngest generation of consumers already affecting the beauty industry. How will Gen Alpha's exposure to technology, social media, and diverse cultural influences shape their perception of beauty? What should brands do to communicate and engage with this tech-savvy and trend-setting cohort? Listen now to find out more!
    Download Mintel's 2024 Global Beauty and Personal Care Trends for FREE and browse the Mintel Store for more beauty research.

    Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.

    Host:
    Andrew McDougall, Director, Mintel Beauty & Personal Care.

    Guests:
    Jodi Katz, Founder & Creative Director, Base Beauty Creative Agency.

    • 36 min
    How 2024 Marketing Trends played out in Super Bowl LVIII

    How 2024 Marketing Trends played out in Super Bowl LVIII

    Mintel Little Conversation is back for a new season! In this new episode, host Lynn Dornblaser is joined by Kaitlin Ceckowski and Nicole Bond to discuss marketing trends and highlights from Super Bowl LVIII. Which ads worked and which could have performed better? What precedent does the Super Bowl set for marketing in 2024, and what trends should we expect to see this year? Listen now to find out more!
    Download Mintel's 2024 Omnichannel Marketing Trends for FREE and browse the Mintel Store for more media and marketing research.

    Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.

    Host:
    Lynn Dornblaser, Principal Consultant, Mintel Consulting.

    Guests:
    Kaitlin Ceckowski, Associate Principal Consultant, Mintel Consulting.
    Nicole Bond, Associate Director, Marketing Strategy, Mintel Comperemedia

    • 35 min
    How is consumers' perception of value changing in 2024?

    How is consumers' perception of value changing in 2024?

    Host Andrew Davidson is joined by consumer research experts Diana Kelter (Mintel) and Pamela Marsh (Omnicom) to discuss the consumer trends that will drive behaviour in 2024. As consumers have increasingly diverse ideas of what 'quality' means, how can brands engage with consumers as they are becoming more realistic and self-serving in their search for value? Listen now to find out more about Mintel's 2024 Global Consumer Trend, 'More than Money'.
    Download Mintel's 2024 Global Consumer Trends for FREE and browse the Mintel Store for reports.

    Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.

    Host:
    Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

    Guests:
    Diana Kelter, Associate Director, Mintel Trends, North America.
    Pamela Marsh, Ph.D., Managing Director, Primary Research, Omnicom Media Group.

    • 41 min

Customer Reviews

4.9 out of 5
67 Ratings

67 Ratings

APN_Chicago ,

Great hosts!

Really love the personalities - hosts and guests! Great way to learn a little about so many different topics. Such an interesting way to learn about consumer behavior.

AC 214 ,

Great content, bad mics

Love the content and topics but everyone’s mics are horrible and is difficult to listen to. Especially if you’re listening in the car.

PLEASE INVEST IN HIGHER QUALITY MICS!

jonnyironic ,

Insightful!

Making sense of consumer behavior. Love how connections are made between different categories.

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