The Business Culture Podcast

RCA Group

The Business Culture Podcast Series seeks to engage and learn from business leaders across various industries and cultures. We listen to their stories and how they overcame various challenges towards building their world-class organisational cultures. The Business Culture Podcast is powered by the RCA Group. 

  1. 4d ago

    Lessons from the Good Good, Callaway Collapse

    Good Good, Bad Break: The Callaway Collapse | Business Culture Podcast One ad. Six days. Hundreds of millions in enterprise value gone. In August 2026, a sixty-second commercial from YouTube golf giant Good Good — meant as a comedic parody — depicted co-founder Garrett Clark shoving pro golfer Alexis Miestowski to the ground over a new Callaway driver. What followed wasn't a bad news cycle. It was total structural collapse: a PGA Tour title sponsorship dropped, a Golf Channel series cancelled, national retail shelf space pulled, and a multi-year manufacturing partnership terminated — all within a week. In this episode of the Business Culture Podcast, we run a full forensic autopsy on the breakdown: how a deeply integrated, omnichannel partnership turned a single creative misstep into a chain reaction across four industries, why Callaway's own "approved" ad reveals a governance failure hiding behind compliance, and why secondary stakeholders — not the primary partners — are always first to pull the plug. We also pull in a contrasting case: Pepsi's 2017 Kendall Jenner ad crisis, a viral misstep that looked nearly identical on the surface but stayed contained. The difference wasn't the severity of the mistake — it was how many other companies had quietly been made dependent on it not failing. Finally, we lay out the four-phase Restorative Crisis Framework RCA Group believes could have saved the Good Good–Callaway partnership without compromising anyone's values — and what it means for any executive building a high-growth alliance with a creator brand. In this episode: The creator-economy blueprint that made Good Good x Callaway the model partnership of 2023–2026 The 60-second ad and the six-day domino effect that followed Four lessons in modern corporate governance The Pepsi Precedent: why Good Good's crisis spread and Pepsi's didn't RCA Group's Restorative Crisis Framework — the alternative playbook About the Business Culture Podcast Every episode, we take one remarkable business story and mine it for the lessons that actually matter — the ones about culture, about people, about the invisible architecture that separates a company that grows from a company that lasts. Brought to you by the RCA Group. Define. Educate. Measure. 🌐 rcaconsulting.biz

About

The Business Culture Podcast Series seeks to engage and learn from business leaders across various industries and cultures. We listen to their stories and how they overcame various challenges towards building their world-class organisational cultures. The Business Culture Podcast is powered by the RCA Group. 

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