144 episodes

Helping small businesses understand more about marketing and how it works so they can grow their businesses. Each Monday morning, Esther and Melanie share their tips and advice so you can improve your marketing efforts. They also bring on guests with specific niche knowledge so you know who to turn to when you need them. Subscribe so you never miss an episode.

The Monday Morning Marketing Esther and Melanie

    • Business

Helping small businesses understand more about marketing and how it works so they can grow their businesses. Each Monday morning, Esther and Melanie share their tips and advice so you can improve your marketing efforts. They also bring on guests with specific niche knowledge so you know who to turn to when you need them. Subscribe so you never miss an episode.

    Episode 144 - Every business has its season

    Episode 144 - Every business has its season

    Seasons in business don’t always change with the seasons of the year. Sometimes, they aren’t as predictable either. Today, Melanie explains how businesses can look back over past seasons and plan for future ones to avoid peaks and troughs (although sometimes they are inevitable). Listen in to hear some top advice and action plans for your business to follow.


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    • 12 min
    Episode 143 - How to expertly package your business with Janine Coombes

    Episode 143 - How to expertly package your business with Janine Coombes

    In this episode, the ladies discuss packages with service offers expert Janine Coombes. How do you know what to add to your package? What price should your package be? So many questions and not enough time! Listen in to hear about Janine's 3Ps (not the ones you think!) and let us know how you’ll implement this information.


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    • 26 min
    Episode 142 - How to Say No to a Client

    Episode 142 - How to Say No to a Client

    When you first start out in business, you are excited to get a new client because it means you’ll have income - but what happens when that client starts asking for things outside your remit, outside the terms of your contract, or generally doesn’t fit into your ideal customer category? How can you say no to what they ask you to do? How can you get over the fear of turning down work? This is what the dynamic duo discuss in this episode of the Monday Morning Marketing Podcast (this week released on Tuesday due to Queen Elizabeth II’s funeral as both hosts are British Citizens)


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    • 14 min
    Episode 141 - Consumer Products Marketing with Niamh Hogan, Holos Skincare

    Episode 141 - Consumer Products Marketing with Niamh Hogan, Holos Skincare

    How do you sell products online? What goes into your marketing when you have consumer products? Does your ideal audience change over time? These are some of the many questions Esther and Melanie posed to Niamh Hogan on today’s episode. Listen in to find out more about Holos Skincare and how Niamh is now taking over the world!


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    • 23 min
    Episode 140 - What is User Generated Content?

    Episode 140 - What is User Generated Content?

    What is UGC? How can you ask your users to contribute content of your brand that you can share? In this episode, the dynamic duo ask these questions for you.


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    • 11 min
    Episode 139 - Can you niche down too much?

    Episode 139 - Can you niche down too much?

    Today the ladies talk about the fear of putting yourself in a box - pigeonholing so to speak - and only being known for one thing. Is it bad or good? Can you niche down too much?


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    • 12 min

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