Enrollment Insights Podcast Niche.com

This is a recording of a Niche webinar from 5/9/24.

Your school is pretty amazing, but do prospective families know that?

And more importantly…how can you get them to believe that?

Parents care more about what other parents have to say than what your ads do. As a matter of fact, 70% of parents would remove a school from consideration due poor reviews of the lack thereof.

In this webinar, we took a look at tried-and-true strategies for getting more reviews (before Niche rankings are calculated!) and using them throughout your admissions season, including:
- Why reviews matter to parents and how they affect your ranks and presence on Niche
- The playbook for choosing when, who, and how to ask for reviews
- The benefits of focusing on a single platform — and how to choose the one that works best for your school
- Best practices for using your current reviews to drive enrollment and retention

This is a recording of a Niche webinar from 4/30/24.

Student search is changing. Cold prospecting by buying large lists of test names has not worked in years and now those lists are shrinking. Students want to be recruited differently. We look at the trends in student search and focus the discussion on how to evolve your strategy.

This is a podcast version of a Slate Dive Deeper presentation on using attribution models.

There are five primary attribution models when it comes to evaluating your inquiry and prospects. (Source/Linear, First Source, First Source Inquiry, Last Source, and Unique Source) You’ll hear more about the strengths and weaknesses of each, when they might be most useful, and why you’ll get the most value when you layer them. Much like painting, you’ll need more than one color to create a work of art.

This is a recording of a Niche webinar where Angela Brown, the manager of B2B brand strategy at Niche, delves into recent data on family insights, school search trends, and enrollment performance trends, particularly focusing on Catholic schools. She provides an in-depth analysis of market data, personalized data insights for schools, and offers strategic recommendations for educational institutions to connect data with actionable insights. Angela emphasizes the importance of understanding and utilizing data across multiple levels to make informed decisions and develop effective strategies within the educational landscape.

In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

In this episode, you’ll hear from Ashley Budd (Cornell University) and Dayana Kibilds (Ologie). Ashley and Day are a powerhouse of knowledge and enthusiasm about email marketing and optimization. They'll take you through some of what they learned and how you can make use of it.

1:54 - Learning from failures (despite trying to suppress the memories)
6:23 - What are Ashley and Day passionate about outside of work?
8:17 - The siren song of email
10:30 - Measuring, benchmarking, and optimizing emails
14:58 - Getting stakeholder buy-in for email optimization and strategy (and managing all those cooks in the kitchen)
16:38 - Bringing stakeholders together for ideation and collaboration and supporting your work with data
19:52 - The low-hanging fruit for offices to pick right now and the introduction of the "smile metric"
24:11 - Clickbait for good, spreading positivity in the inbox
25:33 - Don't forget the subject line and sender!
30:11 - Ashley's Hot Take: You should be sending *more* emails
33:23 - The incremental changes you should make to improve your emails and add personality and flexibility to your voice
37:24 - Let's talk about the upcoming book!

Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.

In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

This is a recording of a Niche webinar featuring Lauren Griswold (Boise State University) and Kelsey Stockton (Campus Sonar). They discuss the relationship between a university's athletics brand and institutional brand, exploring strategies to leverage the popularity of sports programs to enhance the overall university brand. They provide insights into integrating athletic success with academic excellence, utilizing data-driven approaches, and amplifying the impact of both athletics and academics in university marketing and community engagement efforts.

In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.