74 episodes

The Enrollment Insights podcast is a 20-40 minute conversation released twice monthly. Most enrollment management and marketing podcasts interview leaders and we hear about what they’ve done. I’m more interested with novel solutions to problems, or ways to make processes better for students. I’m curious about the questions that spark internal reflection and end up changing entire processes. Conversations will include those in and out of enrollment management and marketing as well as with those outside of education entirely.

To summarize: I want to talk about the tangents: ideas that seem outside of current feasibility and spark new ways of looking at data and strategy development.

All episodes and resources are available at niche.bz/podcast

Enrollment Insights Podcast Niche.com

    • Business
    • 5.0 • 3 Ratings

The Enrollment Insights podcast is a 20-40 minute conversation released twice monthly. Most enrollment management and marketing podcasts interview leaders and we hear about what they’ve done. I’m more interested with novel solutions to problems, or ways to make processes better for students. I’m curious about the questions that spark internal reflection and end up changing entire processes. Conversations will include those in and out of enrollment management and marketing as well as with those outside of education entirely.

To summarize: I want to talk about the tangents: ideas that seem outside of current feasibility and spark new ways of looking at data and strategy development.

All episodes and resources are available at niche.bz/podcast

    AudioCast - [Slate Stage] What’s in a Name? Brand Awareness, Consistency, and Relevance

    AudioCast - [Slate Stage] What’s in a Name? Brand Awareness, Consistency, and Relevance

    This is a podcast version of a Niche presentation on the Slate Stage. Using student data, we talk about how to keep a brand consistent and relevant while building awareness throughout the recruitment cycle. Thank you to Technolutions for hosting this great event!

    Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.

    In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

    • 53 min
    #50 - Ryan Taughrin and Adaptability in Graduate Admissions

    #50 - Ryan Taughrin and Adaptability in Graduate Admissions

    In this episode, you will hear from Ryan Taughrin, Assistant Dean for Enrollment Management at the University at Buffalo's Graduate School of Education. Ryan started out with a couple of years on the undergrad side of the house before moving over to graduate recruitment. In a national light, Ryan is also on the board of NAGAP, the leading organization for graduate enrollment management professionals.

    00:54 - What Ryan has tried that didn't work, and what he learned
    3:38 - The flexibility and adaptability of grad staff
    6:44 - How Ryan brainstorms and brings new ideas into his work
    11:35 - Changing interests in grad programs
    14:17 - Translating the language for students and ensuring understanding
    16:12 - Changing student behaviors to inquire and ask questions
    18:44 - "The first question a student asks is usually not the one they want to ask."
    20:37 - Adapting to meet students rather than assuming they know our processes and making outreach open, vulnerable, and honest
    25:29 - Managing the long search cycle for grad programs
    27:24 - Earning attention and generating inquiries
    34:06 - Serving career changers and transitional students
    39:43 - Promoting what matters when students care more about the program than the institution
    45:03 - Big takeaways and trends from the NAGAP Conference

    Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.

    In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

    • 53 min
    Enrollment Insights Audiocast - Tactical Insights From the 2022 Survey of Juniors

    Enrollment Insights Audiocast - Tactical Insights From the 2022 Survey of Juniors

    This is a podcast version of a Niche and Tudor Collegiate Strategies webinar digging into some of the results of the 2022 Survey of Juniors Searching for College. Will Patch and Jeremy Tiers discuss the results and answer audience questions.

    Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.

    In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

    • 1 hr 20 min
    #49 – Empowering School-level Employees to Tell Your District's Stories

    #49 – Empowering School-level Employees to Tell Your District's Stories

    In this episode, you will hear from Kate Crowder and Tyler Hill.

    Kate is a public relations professional and veteran educator who has worked in the Germantown Municipal School District in Tennessee, for the past 15 years. She is passionate about delivering communications-focused professional development to school-level staff members and providing teachers with tools to further the brand of the district. Kate currently serves as the President of TNSPRA where she hopes to provide a renewed focus on professional development and connectivity between her members and neighboring SPRAs. The longtime Memphian and mother of three is frequently found on the stage as a musician, actor, or director when not fulfilling her role in school communications.

    Tyler is the Director of Communications and Planning for Arlington Community Schools, located outside Memphis, Tennessee. School PR is not his first career. Tyler graduated from The University of Southern Mississippi with a degree in broadcast journalism and spent six years working as an on-air morning news anchor and reporter. As an award-winning journalist, Tyler’s passion was rooted in storytelling that spoke to the heart, and he has carried that same mentality to School PR. Tyler is the Past-President of TNSPRA.

    :33 - Meet Kate and Tyler
    2:25 - Something Kate and Tyler tried that didn't work and what they learned
    4:08 - How Kate and Tyler brainstorm and bring new ideas into their work
    6:28 - How Kate's teaching background and Tyler's journalism background influence their work in school PR
    11:03 - What inspired Kate and Tyler to cover this topic
    14:00 - Building a "brand army" in your district
    18:40 - Engaging people outside of your office is a small budget...or none at all
    22:22 - Ways to recognize members of your brand army
    25:50 - Getting your brand army ready to mobilize
    36:30 - Helping teachers and staff understand what makes a good story
    43:33 - Handling the "Why should I care about marketing?" question
    49:55 - Where to connect with Kate and Tyler and learn more

    Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.

    In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

    • 51 min
    Teaser: 2022 PK-12 Virtual Enrollment & Marketing Summit

    Teaser: 2022 PK-12 Virtual Enrollment & Marketing Summit

    In this very short episode, we're sharing a teaser for the PK-12 Virtual Enrollment & Marketing Summit on April 26.

    Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.

    In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

    • 1 min
    #48 - Jennifer Frey and Increasing Access with Variable Tuition at Trinity Christian School

    #48 - Jennifer Frey and Increasing Access with Variable Tuition at Trinity Christian School

    In this episode, you will hear from Jennifer Frey. Jennifer is the Director of Admission for Trinity Christian School, a K-12 private school in Fairfax, Virginia. As a military wife, her family has moved many times. Her children found a school-home at Trinity which led to her joining the Admission team there one year later. Her background in sales and marketing, including owning her own internet-based clothing company, and in education through the homeschool teaching of her children and working as a teacher online, have combined to assist her in leading the admission process for families interested in Trinity Christian School. She is passionate about creating an experience where families feel valued, welcomed, respected, and heard, even at a time of record applications and enrollment.

    :30 - Meet Jennifer
    2:16 - Something Jennifer tried that didn't work and what she learned
    5:12 - Jennifer's approach to brainstorming
    6:10 - How admission and marketing partner at Trinity
    7:25 - Why some schools may be hesitant to explore different solutions for affordability
    10:50 - Trinity's path to offering variable tuition
    17:15 - The importance of your "front of house" communications in rolling out a new tuition model
    19:15 - How current and prospective families responded to Trinity Christian School's decision to offer variable tuition
    23:52 - Lessons learned from Trinity's variable tuition rollout
    27:51 - Where to connect with Jennifer and learn more

    Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.

    In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

    • 28 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

DavidGo. ,

A true value-add to the industry!

Will Patch is an orignial thinker who does a fantastic job at creating value in the enrollment marketing space. The Enrollment Insights podcast is engaging and thought-provoking — I appreciate the richness in interview questions. A lot of higher ed marketing/enrollment management podcasts try too hard to produce quality content...Will Patch does it with ease!

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