10 episodes

The Mindful School Marketing podcast discusses topics relevant to independent school administrators and marketers for K-12 independent private schools and camps. The podcast offers a mix of discussions and interviews with professionals both within and outside of the independent school community. We will cover the connection between mindfulness and success at work and at home, and how mindfulness applies to effective independent school marketing and administration. Co-hosts Aubrey Bursch and Tara Claeys conduct casual and meaningful conversations to help their listeners discover new strategies, tactics, ideas and tools for improving their school enrollment and retention, productivity, and overall happiness. Visit website

Mindful School Marketing Tara Claeys & Aubrey Bursch

    • Education
    • 4.9 • 14 Ratings

The Mindful School Marketing podcast discusses topics relevant to independent school administrators and marketers for K-12 independent private schools and camps. The podcast offers a mix of discussions and interviews with professionals both within and outside of the independent school community. We will cover the connection between mindfulness and success at work and at home, and how mindfulness applies to effective independent school marketing and administration. Co-hosts Aubrey Bursch and Tara Claeys conduct casual and meaningful conversations to help their listeners discover new strategies, tactics, ideas and tools for improving their school enrollment and retention, productivity, and overall happiness. Visit website

    UnMarketing Schools and Listening To Faculty with Terry Dubow

    UnMarketing Schools and Listening To Faculty with Terry Dubow

    In this episode delve into the art of authentic school marketing with guest Terry Dubow, Director of Communications and Story at Marin Montessori School. Tune in as we explore the importance of understanding parents' needs and fears in marketing strategies, emphasizing the value of showcasing faculty work and aligning with the school's values. Through practical examples and insightful discussions, we share effective ways to create genuine connections with the school community, offering valuable insights for school marketers striving to make a meaningful impact. 

    Should Schools Run Ads In-House or Outsource? with Liz Zweigle

    Should Schools Run Ads In-House or Outsource? with Liz Zweigle

    In this episode Mindful School Marketing. we’re joined by Liz Zweigle, Director of Marketing and Sales at TruthTree. With a background spanning nonprofit, university, and K-12 marketing, Liz brings a wealth of expertise to the table. In this episode, she demystifies digital marketing for schools, delving into online ads, AI-powered chatbots, and the ever-evolving landscape of digital outreach. Should schools outsource their digital marketing efforts or bring them in-house? Liz weighs the pros and cons, offering invaluable insights to navigate this crucial decision.

    Making Sense of Social Media Audits for Schools With Karl Boehm

    Making Sense of Social Media Audits for Schools With Karl Boehm

    In this episode of Mindful School Marketing, we’re joined by Karl Boehm, a seasoned marketing strategist for independent schools. With over two decades of experience, Karl has propelled brands like John Hopkins and Westminster School to new heights. Now, he's sharing his expertise on social media auditing and its crucial role in school marketing. Join us as we delve into the importance of auditing, key elements to consider, and how it shapes a school's online presence and engagement.

    • 35 min
    Tips For A Successful School Website Redesign with Barb Doyle

    Tips For A Successful School Website Redesign with Barb Doyle

    Join us in this episode of Mindful School Marketing as we welcome Barb Doyle, the Director of Marketing and Communications at Renbrook School in West Hartford, Connecticut. With over twenty-five years of diverse experience in marketing, graphic design, operations, and leadership across education, healthcare, and publishing, Barb brings invaluable insights to the table. In our discussion, Barb shares her expertise on the intricacies of school website redesigns, shedding light on crucial factors such as timing, budgeting, and stakeholder engagement. From the importance of professional photo and video shoots to the meticulous planning and research involved, Barb's journey offers a comprehensive guide for schools navigating the digital landscape.

    Rethinking the Independent School Business Model with Peter Baron

    Rethinking the Independent School Business Model with Peter Baron

    In this podcast episode, we welcome Peter Barron, who shares his insights after spending over 20 years serving independent schools. The conversation delves into reimagining the independent school business model, emphasizing the need for a sustainable and innovative approach. Peter highlights success stories from schools like Providence Country Day and Applewild School, showcasing transformative strategies such as acquisitions, tuition resets, and unique programs. The discussion extends to the importance of upskilling leaders and fostering a community of schools ready to embrace change, ultimately aiming to ensure the long-term success and growth of independent schools.

    • 36 min
    How To Effectively Lead and Market Summer Camps Auxiliary Programs For Independent Schools with Nat Saltonstall

    How To Effectively Lead and Market Summer Camps Auxiliary Programs For Independent Schools with Nat Saltonstall

    In this episode of Mindful School Marketing, we welcome Nat Saltonstall, Founder and Executive Director of SPARC, to discuss the strategic aspects of auxiliary programs in independent schools. Nat, with a background deeply rooted in independent education, shares his journey from teaching to directing summer programs and the eventual focus on SPARC. The conversation delves into the challenges faced by schools in terms of sustainability and revenue diversification, emphasizing the need for strategic thinking and effective leadership in auxiliary programs.

Customer Reviews

4.9 out of 5
14 Ratings

14 Ratings

joe monzo ,

Great podcast for an important topic!

Tara and Aubrey are a power team that delivers an excellent experience for both the listener and the guest. Its a great podcast for anyone in the school marketing realm to listen to and to learn what it means to be mindful.

Liza Fisher Norman ,

Listen up, private school marketers!

This dynamic duo bubble with energy, ideas, and chemistry in talking about private school marketing. Subscribe and increase your knowledge while eavesdropping on lively conversations to boost your professional development.

sdee11 ,

Great podcast

Loving Tara and Aubrey’s energy as hosts and their enthusiasm for independent school marketing. A must listen!

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