The Mindful School Marketing podcast discusses topics relevant to independent school administrators and marketers for K-12 independent private schools and camps. The podcast offers a mix of discussions and interviews with professionals both within and outside of the independent school community. We will cover the connection between mindfulness and success at work and at home, and how mindfulness applies to effective independent school marketing and administration. Co-hosts Aubrey Bursch and Tara Claeys conduct casual and meaningful conversations to help their listeners discover new strategies, tactics, ideas and tools for improving their school enrollment and retention, productivity, and overall happiness. Visit website
38. Increasing Enrollment by Viewing Parents as Customers and Schools as Businesses with Antony and Greg Campitelli
In this episode we are joined by Antony and Greg Campitelli, brothers and co-founders of Enquiry Tracker: an all-in-one application that stores and manages families, track demands, and grows enrollment. With complementing backgrounds working in schools and the tech industry, these siblings team up to find innovative solutions for independent school marketers and admissions offices everywhere!
37. Celebrate Your School with Social Media with Andrea Gribble￼
In this episode, Andrea Gribble, founder of #SocialSchool4EDU, utilizes social media to uplift and celebrate schools everywhere. Andrea and her team work alongside staff and teachers to showcase online the heart of each school, enabling parents and faculty to stay connected to the classroom.
36. Helping Women School Leaders Overcome Perfectionism and Procrastination with Rebecca Malotke-Meslin
In this episode, Rebecca Malotke-Meslin, founder of Pleasantly Aggressive Coaching and Consulting, shares her passion for empowering women school leaders towards confidently owning their leadership in the workspace and personal lives. With a background in gender studies and sociology, Rebecca recognizes how race, gender, sexuality, and class impact those in leadership roles and strives to guide women toward their full potential.
35. Branding to Make an Impact for Your Independent School with Brad Entwhistle
In this episode, we chat with Brad Entwhistle, the Founding Partner of imageseven in Australia. For the past 32 years, Brad has helped schools align to their vision, ensuring that they fulfill and stay true to their promise to families and students, teaching that branding is far more than just a logo.
34. Top 10 Reads For School Leaders with Aubrey Bursch & Tara Claeys
In this episode, Aubrey and Tara go over their Goodreads list, picking out their top 10 books for school leaders to read for personal and professional development. Genres ranging from novels to financial literacy, Aubrey and Tara offer a wide selection of suggestions that will be sure to captivate your interest and promote your small school!
33. LinkedIn and Digital Advertising Tips for Schools with Angie Ward
In this episode, we are joined by Angie Ward, Digital Marketing Strategist for Schools, Camps, and Education-centric Nonprofits, and Founder of Enroll Media. Angie reminds us to get back to basics so that we can find direction and purpose in our marketing. Giving us insights into the trajectory of LinkedIn and its success for small school marketing, Angie reveals key insights into how over she has uplifted 250 colleges, universities, and K12 schools with result-driven digital marketing solutions.
Great podcast for an important topic!
Tara and Aubrey are a power team that delivers an excellent experience for both the listener and the guest. Its a great podcast for anyone in the school marketing realm to listen to and to learn what it means to be mindful.
Listen up, private school marketers!
This dynamic duo bubble with energy, ideas, and chemistry in talking about private school marketing. Subscribe and increase your knowledge while eavesdropping on lively conversations to boost your professional development.
Loving Tara and Aubrey’s energy as hosts and their enthusiasm for independent school marketing. A must listen!