The Raving Patients Podcast Dr. Len Tau

How many times have you confused one dental practice with another? I know I have! 
It’s tricky for dental practices to stand out when it comes to branding. Several use generic stock images and cookie-cutter templates to push content online, missing that one thing that truly sets them apart — authenticity.
In this episode, I sit down with Sarah Ruberg, a seasoned branding expert in the dental industry, to break down the strategies that will supercharge your dental practice’s branding. 
Sarah is the founder of Our Thrive Tribe and has dedicated her career to helping dental practices and industry partners excel in the dynamic landscape of DSO's. With expertise in personal and corporate branding, she empowers practices to reach their full potential, expand their reach, and achieve significant growth. 
From actionable strategies for establishing an authentic brand presence to expanding your network the right way, this episode is packed with tips every dental professional needs to know to solidify themselves as a trusted authority. 
Plus, we touch on the importance of outward engagement on social media, the benefits of live networking events, and the questions to ask yourself when defining your unique selling proposition. 
Tune in now to learn how to TRULY stand out in the dental industry!
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Key Takeaways:
Meet Sarah Ruberg & How She Entered The DSO Space (00:00)
Sarah Explains Why Having A Brand Is Important (06:17)
Branding Your Practice & Finding What Makes You Unique (10:18)
Sarah’s Insights on Leveraging Social Media (17:31)
Overcoming The Fear of An Online Self-Promotion (23:51)
The Power of Networking (25:23)
Lightning Round Q&A With Sarah (29:20)
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Additional Resources:
Connect with Sarah Ruberg at Our Thrive Tribe: 
Instagram: https://www.instagram.com/ourthrivetribe_/
Facebook: https://www.facebook.com/joinourthrivetribe
LinkedIn: https://www.linkedin.com/company/ourthrivetribe/
Website: https://ourthrivetribe.co/contact/
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Learn about the upcoming Supercharge Your Dental Practice 2-day event in September:  https://superchargeyourdentalpractice.com/
Use code RAVING to save $100 on registration.
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Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com
This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/
This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more at: https://www.docsites.com/
Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

Have you planned an exit strategy for your dental practice? It’s commonplace to draft a business plan, but the roadmap for selling and exiting and doing so for max profits is often overlooked.
Also, most dentists give themselves too little time and typically overestimate its worth due to emotional attachment. So what do dentists need to know to have an efficient and profitable exit?
You’re going to find out in this episode. 
Today, I’m speaking with Brian Michaud from the Encompass Group LLC. He has extensive experience working with business owners, especially dental practitioners, in planning their exits effectively and has a wealth of knowledge on strategically maximizing practice value. 
We discuss the optimal timeline that allows you to make all the necessary adjustments and transition plans for your dental practice sale. Brian also explains the difference between emotional and financial valuations and how to set your expectations realistically.
Additionally, we touch on the four main exit strategies, succession planning, and tax strategies that can enhance the perceived value of your practice.
If you’re looking to sell, this is an episode you can’t miss! 
Tune in to learn how to get the most out of your exit strategy planning and guarantee you get the most value from your years of hard work.
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Key Takeaways:
Meet Brian Michaud (00:00)
How To Know When You Should Exit Your Dental Practice (05:27)
An Overview of The 4 Ways To Exit Your Practice & Examples (10:20)
The Emotional Number vs. The Financial Number (17:06)
Exit Strategy Tax Advice & Other Financial Considerations (20:45)
Lightning Round Q&A With Brian (27:44)
 
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Additional Resources:
Learn more about Brian & Encompass Group here: https://www.encompass-group.com/
—
Learn about the upcoming Supercharge Your Dental Practice 2-day event in September: https://superchargeyourdentalpractice.com/
Use code RAVING to save $100 on registration.
—
Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com
This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/
This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more at: https://www.docsites.com/
Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

The average amount spent on dental staff training is about $1,500 per person per year, which is a significant expense for small to mid-sized dental practice owners. 
But is all that expense really worth it when research shows that learners forget an average of 70% of the new information within 24 hours? 
Today, I’m sharing a better way to manage operations and train staff within your dental practice. 
I'm thrilled to introduce Laura Johnston, the innovative founder of My Dental SOP and a former consultant turned software developer. Laura has dedicated over 15 years to the dental industry, specializing in team management and dental practice SOPs.
Through her cloud-based software, My Dental SOP, Laura has transformed the way dental teams access and utilize Standard Operating Procedures, tackling the common, painful issues of training, staffing, and operational inefficiencies that so many practices face.
In this conversation, Laura shares everything you need to know about My Dental SOP, from what onboarding looks like to the role of its effective assessments and how it’s a great tool for minimizing staff turnover.
Additionally, we touch on the broader impacts of having an instantly accessible platform for SOPs — how it can enhance team management, streamline daily operations, and ensure that every team member is equipped to maximize growth opportunities.
Tune in to learn more about this exciting software! 
PS. If you’re seriously considering adding My Dental SOP into your practice’s operations, you can claim a 75% discount on the set-up fee before June ends! Find Laura’s contact information below under the Additional Resources section.
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Key Takeaways:
Meet Laura Johnston & Her Software, My Dental SOP (00:00)
Onboarding My Dental SOP & How Your Teams Can Use It (06:39)
A Deeper Look Into My Dental SOP’s Features (12:44)
Who My Dental SOP Is Ideal For (19:04)
Key Benefits, Pricing, & Set Up For My Dental SOP (21:39)
Lightning Round Q&A With Laura (27:38)
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Additional Resources
Connect with Laura:
LinkedIn: https://www.linkedin.com/in/laura-g-johnston/
Email: laura@mydentalsop.com
Follow My Dental SOP:
Instagram: https://www.instagram.com/mydentalsop/

Facebook: https://www.facebook.com/PrecisioninPractice

YouTube: https://www.youtube.com/@mydentalsop/videos
Website: https://www.mydentalsop.com
—
Learn about the upcoming Supercharge Your Dental Practice 2-day event in September:  https://superchargeyourdentalpractice.com/
Use code RAVING to save $100 on registration.
—
Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com
This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/
This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more at: https://www.docsites.com/
Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

If you feel like your dental practice needs a reputation boost, you should consider leveraging media appearances. But how exactly do you go about that? And what makes a good story? 
In this episode, I’ve invited media guru and branding expert Christine Haas, CEO of Haas Media and founder of The AI Newsroom. She spent 15 years out of her celebrated career in broadcast journalism, winning multiple industry accolades, including Emmys and Associated Press Awards.
Christine now helps hundreds of business leaders clarify their brand message, conducts media crisis training for corporate executives, and secures media placements to help clients build credibility in their industry to drive revenue.
She’s sharing her unparalleled expertise with me today to share how dental practices can use media exposure to stand out in this competitive market. She shares invaluable strategies for getting your practice featured in news outlets, creating a perception of authority and expertise that attracts and retains patients.
Christine also shares why media is important for your brand, as well as ideas on what makes a good media pitch for dental practices. Beyond media strategies, Christine also discusses the role of artificial intelligence in today’s marketing, offering insights into how AI can streamline operations, boost marketing efforts, and act as a hot topic for dental professionals to leverage.
Tune in to learn the secrets to crafting stories that attract both news outlets and potential patients with Christine Haas.
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Key Takeaways:
Meet The Media Expert, Christine Haas (00:00)
Why Is Media Important for Your Brand? (06:45)
Getting On TV To Promote Your Brand & Christine’s Approach (11:37)
What Makes A Good Media Pitch (22:44)
Training Dentists & Their Teams To Pitch Stories (25:37)
Lightning Round Q&A With Christine (31:20)
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Additional Resources
Connect with Christine Haas:
Website: https://christinehaas.com/
LinkedIn: https://www.linkedin.com/in/christinehaasmedia/
Instagram: https://www.instagram.com/christinehaasmedia/ 
—
Learn about the upcoming Supercharge Your Dental Practice 2-day event in September:  https://superchargeyourdentalpractice.com/
Use code RAVING to save $100 on registration. 
—
Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com
This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/
This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more at: https://www.docsites.com/
Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

Have you ever wondered how top professionals in dentistry keep climbing higher? And how can you do the same?
Many dental professionals are hungry for growth, but lack the guidance to move forward. That's where mentorship and coaching can play a pivotal role. 
Today, I’m thrilled to welcome Deneen Dismore, a dynamic fractional CMO and new patient acquisition specialist with a rich background in dental marketing. Known for her innovative strategies in patient acquisition and retention, Deneen has made her mark as a leading voice in dental practice marketing.
Combining her expertise with a strong commitment to empowerment and mentoring, Deneen guides dental professionals to redefine their views on success and take control of their careers. Her approach emphasizes mindset, mastery, and actionable strategies, inspiring her clients and audiences to reach new heights in the fast-paced world of dentistry.
Deneen shares with us how mentorship and coaching are pivotal, not only on a personal level, but also in enhancing professional growth and skill development within the dental industry. We also explore additional topics such as strategies for patient-centric marketing, finding the right mentor, and how coaching can specifically help people, particularly women, in dentistry to overcome professional obstacles and assume leadership roles.
Don't miss this insightful discussion. Tune in to empower your dental career with Deneen’s insights!
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Key Takeaways:
Intro (00:00)
Meet Deneen Dismore & Her Path Into Dentistry (01:57)
Generic vs. Niche Dental Marketing Approaches (04:18)
Crafting Patient-Centric Marketing Strategies (09:09)
Benefits of a Growth Oriented Mindset (15:45)
Addressing Burnout In Dental Professionals (19:24)
The Importance of Mentorship, Coaching & Empowerment (24:15)
Lightning Round Q&A With Deneen (31:00)
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Additional Resources:
Connect with Deneen Dismore: 
Facebook: http://facebook.com/dentalmarketingdeneen
Instagram: http://instagram.com/dentalmarketingconsultant
LinkedIn: http://www.linkedin.com/in/deneen-dismore-0b1b1014
Website: https://www.deneendismore.com/
—
Learn about the upcoming Supercharge Your Dental Practice 2-day event in September:  https://superchargeyourdentalpractice.com/
Use code RAVING to save $100 on registration.
—
Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com
This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/
This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more at: https://www.docsites.com/
Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!
 

Producing content for marketing and keeping up with potential leads can be challenging for many dental practices. If your human staff is struggling to get it done, why not make it happen with the help of AI? 
Today, I’m sharing how AI for dental marketing can help give you the competitive edge you need! 
My guest is Wendy Richmond, CEO of Results Matter Dental Marketing. Wendy brings well over a decade of experience as a marketing director for multimillion-dollar dental practices, where she has revolutionized marketing strategies through the use of artificial intelligence. Her expertise has transformed practices from earning $1 million a year to an astonishing $1 million a month.
Today, Wendy shared the practical applications of AI in dental marketing, explaining how it can optimize marketing efforts and speed up lead communication to close big cases, especially in full arch dentistry. She also shares insights on leveraging AI, not just for automation but as a tool to enhance personal engagement with potential patients.
We also explore how AI can support content creation and discuss how these technologies are becoming indispensable in modern dental practice marketing strategies. Wendy gives real-world examples of how AI tools have improved efficiency in targeting and attracting new patients.
If you’re ready to take your dental practice to the next level with AI, don’t miss this episode! Tune in.
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Key Takeaways:
Intro (00:00)
Meet Wendy Richmond (01:31)
Using AI to Enhance Dental Marketing Content Creation (09:04)
Getting the Most Out of AI Chat Bots (12:41)
AI & Lead Magnets for Full Arch Dental Marketing (17:38)
Why Every Dentist Should Leverage AI & Wendy’s Marketing Takeaways (22:27)
Lightning Round Q&A With Wendy (28:09)
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Additional Resources:
Learn more about Results Matter Dental Marketing AI here: https://ai.resultsmatterdentalmarketing.com/
Connect with Wendy on LinkedIn: https://www.linkedin.com/in/wendy-susan-richmond-7609932/
—
Learn about the upcoming Supercharge Your Dental Practice 2-day event in September:  https://superchargeyourdentalpractice.com/
Use code RAVING to save $100 on registration.
—
Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com
This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/
This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more at: https://www.docsites.com/
Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!