The Category Queen Show Kinsey Machos

Let me take you on a journey of how I built my business by focusing on authentic relationships rather than just numbers. It all started when I realized that social media, while powerful, wasn't enough. 
The real growth came from connecting with people on a deeper level. I remember the days when I hosted informal lunches, inviting women I admired to join me. 
These gatherings weren't about pitching or selling but about truly getting to know each other. 
These relationships became the foundation of my business, leading to referrals, support, and genuine connections that no social media strategy could replicate.
In this episode, I emphasize the importance of prioritizing fun and creativity and share actionable strategies for building a strong network. 
Key Takeaways
The activities that aren’t scalable now are often the activities that are going to contribute to maximizing growth in the long run. How to expand your network without spamming people in their DMs or coming off as “salesy”. The magic that happens when you prioritize building deep, meaningful relationships over amassing a large number of followers. 
Apple Podcast | Spotify 
Connect With Kinsey Machos: 
Website | Instagram | LinkedIn | Facebook 
About the Host
Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 
Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

In this episode, I dive into a transformative conversation with my husband that broadened my perspective and reshaped how I view my business. This discussion aligns perfectly with our podcast’s core theme: embracing your most authentic, magnetic self.
Operating from a place of “needing” often leads to desperation, rash decisions, and burnout. Unfortunately, many of us get trapped in this vicious cycle.
On the other hand, when we approach our goals and business from a place of genuine desire, we create a magnetic force that attracts opportunities and leads to sustainable success.
Why does this shift make such a difference? And how can you implement this powerful mindset change in your own business?
Join us as we unpack these crucial insights in this episode.
Key Takeaways
The core distinction between needs and desires and how it can transform your approach to business and life. The power of using the needs vs. desires concept to make decisions in your day-to-day operations. How to avoid the trap of desperation which can lead to unsustainable solutions in your business and a joyless life. 
Resources Mentioned
A Happy Pocket Full of Money by David Cameron Gikandi
Apple Podcast | Spotify 
Connect With Kinsey Machos: 
Website | Instagram | LinkedIn | Facebook 
About the Host
Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 
Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

Whenever I find myself in the midst of a major season of unknown or transformative change, turning to books has always been my solace. 
Unlike seeking advice from others which can muddy my perspective, absorbing wisdom from written words allows me to create deeper self-trust. Interpreting the carefully crafted phrases within the pages in front of me empowers me to rebuild confidence in my own intuition versus looking externally for someone else to dictate my path forward.
In this episode, I'm sharing the top 5 transformational books that have had the biggest impact on me in seasons of uncertainty or misalignment. These are the powerful reads that have gently guided me out of my darkest periods of feeling lost or adrift. 
Whether you’re looking to reclaim your sense of identity, rediscover your fortitude, or bravely forge ahead on your entrepreneurial path with renewed passion, I’m confident these books will support you. 
Key Takeaways
The importance of self-awareness and how to become more conscious of your thoughts, emotions, and behaviors, and how to release the habitual mind’s grip and reclaim your authentic self. How to embrace emotional resilience and navigate the inevitable storms of life and business, while still supporting yourself along the way. Unpacking the key elements of transformation; what to be aware of and avoid as you become a bolder version of yourself, allowing your big, audacious dreams to come alive. 
Resources Mentioned
Episode 121: What To Do If Your Launch FlopsEpisode 147: Achieving Success on Your Own Terms: Lifestyle Business or Scalable BusinessEpisode 151: The Cause & Effect of Overworking & Underearning
Apple Podcast | Spotify 
Connect With Kinsey Machos: 
Website | Instagram | LinkedIn | Facebook 
About the Host
Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 
Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

Are you often caught in a cycle of stress, overwhelmed by daily tasks, or find yourself procrastinating or making impulsive decisions? These are common symptoms of indecision—a barrier to achieving greatness in your personal and professional life.
Interestingly, decisiveness is not just a beneficial trait but a core characteristic of the wealthy and successful. The best part? You’re not born with decisiveness; it's a skill that you can develop and refine over time.
In this episode, I introduce you to a straightforward yet powerful decision-making framework that will revolutionize how you approach every decision—big or small. This framework is designed to enhance your decision-making prowess and lead to significant improvements in your life, helping you cut through the noise of indecisiveness. You'll learn to make decisions with precision and confidence, reducing unnecessary stress and dramatically improving your outcomes.
If you’ve been feeling stuck, experiencing decision paralysis, or are simply dissatisfied with your current results, this discussion will guide you out of stagnation and propel you into a state of momentum. Tune in to transform the way you make decisions and start crafting the life you desire with intention and clarity.
Key Takeaways
Emotional Intelligence in Decision-Making: Decision-making isn't solely a logical process; it involves tuning into our emotional responses and understanding their impact on our choices. Every decision expends energy; however, making informed, swift decisions can conserve energy and boost productivity. Learning how to close loops quickly and decisively not only reduces stress but also increases focus on actions that align with your objectives, keeping you motivated.Continual Growth and Adaptability: The recognition that decision-making skills are an ever-evolving journey of constant learning and adaptation is key. This understanding inspires us to keep growing and adapting in our decision-making processes. 
Resources Mentioned
Think and Grow Rich by Napoleon Hill
Apple Podcast | Spotify 
Connect With Kinsey Machos: 
Website | Instagram | LinkedIn | Facebook 
About the Host
Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 
Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

What can small business owners learn from big brands like Airbnb, and how they approach marketing? The lessons are infinite!
Pull up your chair and grab your notebook because, in this episode of Big Brand Breakdown, I’m dissecting AirBNB’s “new” brand-centric approach to marketing after seeing diminishing returns on their marketing efforts prior to 2020. 
This shift focuses on building deeper connections with consumers by addressing specific, relatable scenarios, creating a feeling of belonging, and offering solutions that resonate deeply with different audience segments. 
You don’t need a large (or even small) budget to roll out an incredible marketing strategy. In this conversation, I give you insights and strategies you can implement right away for ZERO dollars that will drastically change how your audience knows, likes, and trusts you. 
If you feel like you aren’t sure what to say in your content or feel constricted by a particular “niche,” this episode will unlock many new ideas for you! 
Key Takeaways
The importance of embracing connection over conversion in your content and how to create sustainable results in your marketing over a longer period of time. How Airbnb masters the art of storytelling in their marketing campaigns to capture the attention of the right audience. The key to understanding your audience’s specific desires and pain points and how it can revolutionize how you communicate in your messaging even if you have many types of avatars. 
Resources Mentioned
AirbnbMarketing WeekRental Scale Up
Apple Podcast | Spotify 
Connect With Kinsey Machos: 
Website | Instagram | LinkedIn | Facebook 
About the Host
Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 
Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

Does the concept of artificial intelligence (AI) intimidate you? You're not alone. I too felt uneasy about AI initially. However, it's clear that AI is reshaping our work and personal lives at a rapid pace.
As a business owner, it's crucial not just to stay informed but to embrace AI's potential to revolutionize how we operate. In this transformative conversation, I'm joined by AI expert Callan Faulkner, who shares her remarkable journey from traditional tech roles to harnessing AI for groundbreaking efficiencies and personal development. 
Together, we'll explore the true magic of AI—far beyond automation; it's a tool for uncovering our true professional strengths and achieving greater freedom.
If you've been waiting for a sign to embrace AI, this is it. It's time to transform your work and life. Tune in to this enlightening discussion and discover how AI can simplify and enhance your daily activities.
Key Takeaways
The key to automation and how to use AI-driven tools to significantly reduce time spent on routine tasks, allowing you to focus on growth.How to leverage “Personalization at Scale” to support you in delivering tailored experiences, enhancing customer satisfaction and loyalty.The importance of future-proofing your business to stay ahead of AI advancements and ensure your business remains competitive in a rapidly evolving market.Step-by-step examples of AI in action, demonstrating its power to transform.
Join Callan’s FREE AI Masterclass to go deeper
You can follow Callan Faulkner on her Instagram @callanfaulkner
Apple Podcast | Spotify 
Connect With Kinsey Machos: 
Website | Instagram | LinkedIn | Facebook 
About the Host
Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 
Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.