Worth Every Penny Joycast Sarah Petty
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- Business
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How do I build my dream portrait photography business without sacrificing my family and freedom? How do I find photography clients who want more than digital files? What should I charge for my photos? What’s the best way to market for photography clients? Am I ready for a studio?
Welcome to the Worth Every Penny Joycast where photographer and New York Times Best-Selling author, Sarah Petty, will answer these questions and more.
With 3 kids under 3, Sarah decided she wanted to make money with photography. But it wasn’t as easy as it looked. After a few years and lots of tears, she built her little portrait photography business into one of America’s most profitable and this joycast will show you how. It’s designed for photographers who want more from their portrait hotography business, more profits, more clients and more free time…and don’t want to sacrifice their family along the way.
Each week you’ll learn pricing tips, marketing ideas, selling tips and get insights into what’s working now. Along with a huge helping of motivation to build your own photography business where your clients say you’re worth every penny.
You can find Sarah Petty at:
www.joyofmarketing.com
www.instagram.com/sarah.petty
www.facebook.com/thejoyofmarketing
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#209: How Do I Know If I’m Ready to Start Charging for My Photography?
Have you ever wondered if you’re ready to start CHARGING for your photography?
Maybe it feels too good to be true that you could make money doing something you love…
Or maybe you worry that you’re not good enough to start making money…
In this episode, I share eight ways to tell if you’re ready to start charging for your photography.
I also share how I got into photography, what my first sale was like, and what some of my “mind trash” told me along the way (maybe it will sound familiar to you).
When I was deciding to charge (and how much to charge) for my photography, my mind was filled with “what if?” questions like:
What if I’m not good enough yet?
What if she doesn’t like them?
What if I charge too much?
But I turned that first $50 sale into a 26-year career as a professional photographer, selling over $3 million of photography services (without a photography degree).
So if you want to start charging for your photography but you’re not sure where to start, hit play and get ready to feel confident about your decision!
RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES:
https://photographybusinessinstitute.com/podcast/episode-209
SHOW TRANSCRIPT:
Click Here
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
Check out my latest how to videos:
https://www.youtube.com/c/thejoyofmarketing
LOVE THE SHOW?
Subscribe & Review on Apple Podcasts
https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 -
#208: The Untold Story: A Photographer’s Switch from Prints to Digital Files and the Unexpected Aftermath.
Have you ever felt like you needed to conform to what everyone else is doing in business?
Maybe you’ve seen digital files grow in popularity and considered switching or moving to a hybrid model.
When long-time photographer Jenn Kerfeld felt pressure to start offering digital files in her print photography business, it led to some unintended consequences… resulting in her wanting to stop photography altogether.
In this episode, she shares how she took action to find JOY in her business again, focused on quality over quantity, and went all-in on the boutique business model.
She also gives us the full story of how she was able to serve 20 high school senior clients FULLY last year, rather than churn through 75 as she had in previous years).
If you’ve ever felt like you need to do what everyone else is doing in business, sit back, hit play, and get ready to be inspired to stick to your own path!
Hit play here.
RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES:
https://photographybusinessinstitute.com/podcast/episode-208
SHOW TRANSCRIPT:
Click Here
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
Check out my latest how to videos:
https://www.youtube.com/c/thejoyofmarketing
LOVE THE SHOW?
Subscribe & Review on Apple Podcasts
https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 -
#207: How a Mom of 5 Landed a $17,000 Order in Her Brand-New Photography Business
Have you ever been faced with a decision that you knew would change everything for you no matter which side of the fence you landed on?
When Liza Blecher’s husband got stationed in North LA, she and her five kids had to make the tough call to stay in Florida while he went ahead to California.
In this episode, she shares how she overcame new family dynamics, renovating a home, major back surgery, and fear of failure while starting her photography business.
She also gives us the full story of how she landed her first paying client… who went on to order $17,000 worth of photography products (and still keeps in touch with her today)!
If you’ve ever felt like your family life or busy schedule is standing in the way of your photography business goals, grab a cup of your favorite beverage, hit play, and get ready to be inspired by Liza’s story.
Hit play here.
RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES:
https://photographybusinessinstitute.com/podcast/episode-207
SHOW TRANSCRIPT:
Click Here
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
Check out my latest how to videos:
https://www.youtube.com/c/thejoyofmarketing
LOVE THE SHOW?
Subscribe & Review on Apple Podcasts
https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 -
#206: 11 Tax Benefits of a Photography Business
Did you know about the tax benefits you have access to if you have a business?
It’s true, friend. Money (and lack thereof) is top of mind for the large majority of us - more than family, or even work. If the thought of taxes is holding you back from starting your photography business,
I’ve got you covered.
In this episode, I’m going to share the amazing tax benefits you have as a business owner. If anything, this will make you want to start your business sooner. Everything from trips, equipment, furniture, and so much more is applicable to tax concessions.
So grab a cup of your favorite beverage and pop open a Google doc -- because you’re definitely going to want to take notes for this one.
Hit play here
RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES:
https://photographybusinessinstitute.com/podcast/episode-206
SHOW TRANSCRIPT:
Click Here
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
Check out my latest how to videos:
https://www.youtube.com/c/thejoyofmarketing
LOVE THE SHOW?
Subscribe & Review on Apple Podcasts
https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 -
#205: She left her Corporate America Sales Job & Started a Photography Business. Here’s What Happened Next.
Where are all my photographers who are stuck in the corporate grind and dream of spending their days behind the camera?
I have just the advice for you. This episode digs into the life of Anna-Marie who had a thriving career in corporate sales. But when it came to starting her own photography business, she had to unlearn everything she learned as a star employee.
Fast forward today, Anna-Marie has a 6-figure business doing what she loves.
If you worry that you may lack the confidence, people skills, and a huge network to build a successful business…
Pop in your earbuds to learn how Anna-Marie got her first client, persevered in spite of a physical injury and how she creates a deep connection with all her clients.
Hit play here.
RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES:
https://photographybusinessinstitute.com/podcast/episode-205
SHOW TRANSCRIPT:
Click Here
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
Check out my latest how to videos:
https://www.youtube.com/c/thejoyofmarketing
LOVE THE SHOW?
Subscribe & Review on Apple Podcasts
https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756 -
#204: How Newbie Tennesee Photographer Ryan Turned Two Photos into $3,006!
Are you a newbie photographer? You'll want to hear today's podcast. Meet Ryan - he left his teaching career to pursue photography when his gut kept telling him, “You’ve GOT to get out of that job.”
Before going Boutique, his average sale was only $345! His first Boutique order was $3006!
RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES:
https://photographybusinessinstitute.com/podcast/episode-204
SHOW TRANSCRIPT:
Click Here
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
Check out my latest how to videos:
https://www.youtube.com/c/thejoyofmarketing
LOVE THE SHOW?
Subscribe & Review on Apple Podcasts
https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
Customer Reviews
Worth Every Listen!
I love listening to this podcast! I have always been a hobby photographer and I recently started listening an it has helped me up my game so much! The advice from experiences and techniques helps so much!
It is definitely worth the listen!!
Thank you!
I found Sarah on Instagram and I love listening to this podcast in my free time. Lots of great tips you can incorporate into your photography business! ❤️
Tuesday routine
The Joycast is something I look forward towards every Tuesday. Hearing what Sarah has done for photographers and showing my front pocket what she has done for me keeps me going though my “below 50%” days. There is always something to learn and we grow as we climb listening to her every week! Thank you Sarah!