Practice Builder

Engine Research
  • 5.0 (1)
  • MARKETING
Practice Builder

Are you looking for the tools necessary to navigate the ever-expanding world of healthcare, marketing, and patient acquisition? Look no further than Practice Builder. With knowledgeable guests, spontaneous hosts, and loads of experience you’re sure to find a welcoming place to visit every week! Powered By Engine Systems

  1. 10/26/2021

    SEO Site Structure for Healthcare Websites w/ Steve Wiideman

    Another wonderful, educational, and down-right sensational podcast episode is upon us! Steve Wiideman joins Kamaar and Michelle to discuss search engine optimization once again! Last time SEO Steve graced us with his presence, we felt there was still too much to say. Welcome him back as we discuss how to balance geo-targeting with practice areas, how to avoid keyword cannibalization between similar pages targeting different geographies, and how to use words in URLs and web copy that users search versus internal language healthcare professionals use. Enjoy the episode! Specializing in strategic planning for multi-location and franchise SEO campaigns, Steve Wiideman, of Wiideman Consulting Group, considers himself a scientist and practitioner of local and e-commerce search engine optimization and paid search advertising. He is the author of SEO Strategy & Skills, a college textbook through Stukent. Wiideman has played a role in the inbound successes of brands that have included Disney, Linksys, Belkin, Public Storage, Honda, Skechers, Applebee's, IHOP, Dole, and others, with emphasis on strategy, planning, and campaign oversight. In 2018, Wiideman won Industry MVP at a popular SEO conference (C3 Searchies) and helped Meineke earn the NatLo Top 30 in Local Marketing by Placeable. Wiideman and his team have worked with Fortune 500 companies and small start-ups alike for over 22 years. His personal experience ranges from having managed or assisted with large sponsored ads budgets, to turning brick and mortar businesses into Internet profit machines using SEO best practices learned while studying under the world’s best organic and paid search optimization specialists. Wiideman conducts online video and in-person presentations at various conferences and tradeshows throughout America on such topics as the history of SEO, link-earning, multi-location ranking factors, pay-per-click advertising, responding to search engine updates, and much more. He also is a frequent panelist at online marketing events and speaks at many California meet-up groups and networking events. Wiideman designed and teaches the Website Optimization and Strategic Search Engine Marketing online course for California State University Fullerton, the SEO Tools and Analytics course at University of California San Diego, and was recently commissioned to write a textbook for a popular online learning service for colleges. Wiideman's information products of the 2000s have been adopted by thousands of small- and mid-sized businesses as a model for building websites on a platform optimized for higher placement in search results and social media destinations. As a consultant, Wiideman has developed creative strategies that garner organic links and citations to web properties, in addition to strategizing website migrations, upgrades, and social media integration. Wiideman has been mentioned and featured in a number of popular publications including: CNN Money Entrepreneur Magazine Marketing Sherpa National Journal Response Magazine Vice Magazine Visibility Magazine CNBC Vice / Motherboard Fortune Magazine Local Search Association American Express Wiideman is currently working on a project to provide his knowledge in the SEO industry in the form of a 6-week online training program. Steve’s current projects include a transparency service for small businesses, along with experiments his team is running to better understand the impacts of voice search, featured snippets, and structured data. How to reach Steve Wiideman: By Phone: (562) 732-4417 By Email: info@wiideman.com By Social: @seosteve | linkedin.com/in/seoexpert a href="https://www.stukent.com/higher-ed/seo-strategy-skills/"...

    36 min

  2. 10/12/2021

    Speed is Critical w/ Dr. Chris Scott

    Here's to another republish! Every so often, we like to go back and re-highlight some of our favorite guests. Enjoy! Join George and Dr. Chris Scott as they navigate the ins and outs of running a sports rehabilitation clinic. They talk patients, money, physical therapy, and so much more! "Experienced Physical Therapist and Director of Rehabilitation at Repair Sports Institute - a premier Sports Orthopedic Physical Therapy clinic serving Orange County's athletes and active patients of all ages. As a multidisciplinary clinic we serve our clients as a one stop wellness shop, enabling and empowering them to getting back to a limitation and pain free lifestyle. Certified in/with FMS, SFMA, Cupping, IASTM, BFR and Exos Performance Specialist. " https://www.linkedin.com/in/christopher-scott-dpt/

    51 min

  3. 09/28/2021

    A Look Into Medical Leadership w/ Dr. Richard Ferguson

    This is a republished episode of our podcast! We liked this episode so much, we thought you should hear it again. Please enjoy! In this episode of Practice Builder, join George and Kamaar as they speak with Dr. Richard Ferguson about what it means to be a chief medical officer of a state-wide health plan. With over 30,000 members under Health Choice Utah, Dr. Ferguson describes how he handles the incorporation of the plan with individual practices and so much more. Listen now!

    38 min

  4. 09/21/2021

    SEO Steve w/ The One and Only Steve Wiideman

    Kamaar and Michelle Berndt sit down with the famed King of search engine optimization, Steve Wiideman. Listen along as they discuss all things SEO! Writer, scientist, professor, and practitioner of search optimization, Steve Wiideman lives, breathes, and eats SEO, SEM, and inbound marketing. He is the author of SEO Strategy & Skills, a college textbook through Stukent. When he's not leading his team of SEO consultants for franchise, multi-location, and e-commerce brands, he's a cheeseball romantic, entertaining dad, and world traveler with a passion for life; embracing culture and diversity. While serving as an adjunct professor at UCSD and CSUF, Steve’s also building the Academy of Search, while volunteering time to help improve transparency and industry standards as an agency trainer. How to reach Steve Wiideman: By Phone: (562) 732-4417 By Email: info@wiideman.com By Social: @seosteve | linkedin.com/in/seoexpert

    33 min

  5. 08/31/2021

    Call Center Success: Above and Beyond w/ Michelle Berndt

    Join Kamaar and Michelle Berndt as they discuss methods and steps to increase your success in a call center! 1. Make every customer feel special and valued the moment the call starts. 2. Be EMPATHETIC not sympathetic. 3. LISTEN. 4. CONFIRM. 5. THANK THEM. Michelle Berndt is the VP of Strategic Development at OneShare Health which is an affordable alternative to traditional insurance. Her role is to partner with nonprofits, associations and ministries to spread awareness. She has been in the healthcare industry for over 10 years and has a Bachelors in Healthcare Administration. Michelle has been an employee and a member with OneShare Health since it opened. She resides in Midlothian, Texas with her husband and two kids.

    21 min

  6. 06/15/2021

    SEO and Me w/ Jarod Spiewak

    In this episode, George and Kamaar sit down with the founder of Comet Fuel, a boutique digital marketing agency, Jarod Spiewak. Listen in as they talk about all things marketing. “You don't want to read some long [sloppy] sales content that can be summed up as ‘Pay me, I'm the best in the world!’ What I do is simple. 90% of consumers use a search engine before contacting a business. So, I help make sure that those consumers can find your business. ‘As an attorney, you need great SEO to be competitive. Sadly, in my experience, most SEO consultants are charlatans who will take your money and deliver zero results. Jarod Spiewak is different. He is expert in his SEO knowledge and abilities, and he provides great ROI on your investment with him. Highly recommended!’ - Rick Console I work with businesses to study their marketplace, unique advantages & disadvantages, and their competitors in order to create a custom strategy that's designed to generate an ROI and meet your goals. The next step is to execute that plan and for you to generate more traffic, more leads, and most importantly, more money. We don't do BS. ➤ You'll have a shared folder where you can view all of our work. ➤ You'll have a data-driven marketing strategy, not some prebuilt package that may or may not get results. ➤ You get what you want, an ROI.” Jarod@teambluedog.com https://www.linkedin.com/in/jarodspiewak https://jarodspiewak.com

    30 min
  7. Why Healthcare Needs a Change and Who's Acting w/ Grady Gibbs

    06/08/2021

    Why Healthcare Needs a Change and Who's Acting w/ Grady Gibbs

    Join Kamaar and Join as they speak with Grady Gibbs on topics like: Direct-to-employer contracting in healthcare, what it means to allow doctors to act as “sherpas,” and more. Grady discusses patient engagement and education. Why isn’t there enough time for doctors to properly engage and educate their patients? Find out here. https://www.linkedin.com/in/grady-gibbs-3011581/

    41 min

  8. 06/01/2021

    Covid Economics: Where's the Money?

    Listen in as George and Kamaar talk about the economic situation currently unfolding and how it affects healthcare and beyond.

    16 min
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About

Are you looking for the tools necessary to navigate the ever-expanding world of healthcare, marketing, and patient acquisition? Look no further than Practice Builder. With knowledgeable guests, spontaneous hosts, and loads of experience you’re sure to find a welcoming place to visit every week! Powered By Engine Systems

Information

  • Creator
    Engine Research
  • Years Active
    2020 - 2021
  • Episodes
    32
  • Rating
    Clean
  • Copyright
    © Copyright Engine Research
  • Show Website
    Practice Builder

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