Modern Startup Marketing Anna Furmanov

Hope you're having a meaningful Memorial Day if you're in the US.



Sam Dunning (Founder at Breaking B2B) asked me to come onto his podcast "Breaking B2B" via a live session where we talk about the top deadly B2B startup marketing sins, how to avoid them, practical advice you can use right away, and we answer an audience question.



Check out more of Breaking B2B: www.breakingb2b.com

Here's the full video: www.youtube.com/watch?v=aRBg1qG3XjI



For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show!



And whenever you’re ready, there are 3 ways I can help you:



1. fractional head of marketing for early stage startups >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠



2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠



3. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠sign up to get my monthly early stage startup marketing newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where I’m sharing playbooks and insights and cracking some jokes



You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov⁠


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Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message

For this BONUS episode I brought on a friend. Friend episodes are great because you've talked to this person so many times and they just hit different. Come hang out with us.



Meredith Hein is the Founder of Unicorn Content & Growth Marketing where she works with growth stage companies, she also went to Kellogg.



Here’s what we cover:

On writing books for her clients and what books accomplish;

Udi Ledergor (Gong) once said "marketing’s goal is to make sales easier” and that still makes me cringe. What is the goal of marketing, and why;

Content creation when you’re creating a new category - what’s your biggest advice;

AMA: Meredith asks me her burning question which I answer in this episode.



You can find Meredith on LinkedIn: www.linkedin.com/in/heinmeredith

Check out her website: www.growwithunicorn.com



For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show!



And whenever you’re ready, there are 3 ways I can help you:



1. fractional head of marketing for early stage startups >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠



2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠



3. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠sign up to get my monthly early stage startup marketing newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where I’m sharing playbooks and insights and cracking some jokes



You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov⁠


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Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message

Ian Faison is CEO and Founder of Caspian Studios where they create shorts, shows and moonshots (with podcasts and videos) for B2B companies. Ian wrote to me and said “I have an idea for your show…” and when Ian writes with an idea, I will of course say yes.  



Here’s what we cover:

The old and dusty content marketing strategy;

The new content marketing strategy and why companies are adopting an Owned Media Portfolio;

Examples of shorts, shows and moonshots;

How do you create a podcast that breaks through the noise;

What goes into a Moonshot like Murder in HR;

How does an Owned Media Portfolio create ROI and how do you measure it;

How can early stage startups best leverage this new way of creating content;

AMA: Ian asks me his burning question which I answer at the end of our episode.



You can find Ian on LinkedIn: www.linkedin.com/in/ianfaison

Check out Caspian Studios: www.caspianstudios.com



For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show!



And whenever you’re ready, there are 3 ways I can help you:



1. fractional head of marketing for early stage startups >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠



2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠



3. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠sign up to get my monthly early stage startup marketing newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where I’m sharing playbooks and insights and cracking some jokes



You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov⁠


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Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message

In the last episode, Drew Brucker asked me “What are some creative marketing ideas that you or someone on the show has shared that are 100% worth experimenting with?” Drew, you’re in luck because I focused on creativity in Season 3 of the podcast and then I wrote a whole article called “36 Startups Share Their Top Creative Marketing Ideas” so in this episode I pull out those I believe startups should test.



For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show!



And whenever you’re ready, there are 3 ways I can help you:

1. fractional head of marketing for early stage startups >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠



2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠



3. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠sign up to get my monthly early stage startup marketing newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where I’m sharing playbooks and insights and cracking some jokes



You can also find me hanging out on LinkedIn, definitely say hello >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov


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Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message

Drew Brucker is the Founder and Creative Director at brainchild, a solo agency that helps brands with their creative and marketing execution. He's also master of Midjourney (genAI that generates beautiful images).



Here’s what we cover:

Why are you going big on Midjourney;

What are some of your best prompts;

How will Midjourney impact photography in the future;

Why images are so important for standing out and how to leverage that;

How can early stage startups incorporate Midjourney into their workflows;

AMA: Drew asks me his burning question which I will answer next week.



You can find Drew on LinkedIn: www.linkedin.com/in/drewbrucker

Join Drew’s Midjourney workshop: https://tally.so/r/meRrR0 



For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show!



And whenever you’re ready, there are 3 ways I can help you:



1. fractional head of marketing for early stage startups >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠



2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠



3. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠sign up to get my monthly early stage startup marketing newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where I’m sharing playbooks and insights and cracking some jokes



You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov⁠


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Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message

There are so many skills you need in a rockstar marketing hire, plus so many marketing channels. It's really challenging for a company to spend $120k+ and hire one single marketer and be happy with the result. It also takes time to find just the right (full-time) person.

Traditionally, companies had to choose between hiring an in-house marketing person or an agency. With the rise of remote work and solopreneurs, many of the best marketers are now working for themselves.

How can startups best leverage this growing trend? I asked Ryan Bettencourt (Co-Founder of Growth Collective) to join me on the show to discuss.

Growth Collective connects high-growth startups, agencies, and VC firms with vetted and highly experienced fractional marketing experts.



We also cover:

Why "Workforce" is changing into more of a "Work Web" and what that means for the future of the workplace;

Companies that use Growth Collective's network of fractional marketers, what are they loving the most about the experience;

What are companies still skeptical about when it comes to hiring fractional;

AMA: Ryan asks me his burning questions.



Quick note: I mention at the end of the episode that working for myself is amazing and yes it is but it's also challenging! Don't want to give the impression that it's always rainbows and roses :)



You can find Ryan on LinkedIn: www.linkedin.com/in/ryanbettencourt

Learn more about Growth Collective: www.growthcollective.com



For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show!



And whenever you’re ready, there are 3 ways I can help you:

1. fractional head of marketing for early stage startups >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠



2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcast.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠



3. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠sign up to get my monthly early stage startup marketing newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where I’m sharing playbooks and insights and cracking some jokes



You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building and how it's going >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov


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Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message