Real Estate Excellence Tracy Hayes

What makes a boutique real estate brokerage successful in today's competitive market?
 
This episode is sponsored by Remi Graphics!:
 
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In this episode, Tracy Hayes sits down with the dynamic mother-daughter duo behind Florida Choice Realty, broker owner Dawna Cantway and managing broker Erika Elliot. They discuss their unique approach to running a successful boutique brokerage, focusing on hands-on training, one-on-one mentorship, and putting clients' needs first. Dawna and Erika share their journey into real estate, the importance of being a community leader, and how they navigate the challenges of the changing market. They also offer insights on the recent NAR settlement and the role of video marketing in today's real estate landscape.
 
Erika, a devoted Christian, wife, and mother of five, has been in real estate for over 8 years. Born in San Diego, she now calls Jacksonville, Florida home. Erika has hired and trained over 12 successful agents, taking pride in helping others achieve their dreams. With a passion for the outdoors and spending time with family, Erika uses her talents and experiences to make the home buying process a joy for her clients, from the first call to closing.
 
Dawna Cantway, a respected and hardworking realtor with over 20 years of experience in the housing market, brings a unique set of skills to her clients. From drafting house plans to remodeling and interior design, Dawna guides her clients beyond the typical. A devoted wife, mother of five, and grandmother of eleven, Dawna's love for family and community drives her passion as a real estate agent. Outside of work, she enjoys creating art, serving at her church, and spending time with her pets.




00:00:00 - 00:10:59 | Building a Real Estate Family: Dawna and Erika's Journey
 
Dawna and Erika share their unconventional paths into real estate.
The importance of family and the support of three generations in the industry.
Learning through hands-on experience and the "University of Hard Knocks."
 
00:11:00 - 00:22:59 | The Florida Choice Realty Difference: Mentorship and Support
 
The importance of one-on-one mentorship and hands-on training for agents.
Creating a supportive atmosphere where agents can succeed, regardless of experience level.
Adapting to each agent's unique needs and goals.
 
00:23:00 - 00:33:59 | Putting Clients First: The Key to Success and Retention
 
The importance of going above and beyond for clients, even if it means forfeiting a sale.
Developing genuine relationships with clients and becoming a trusted resource.
Retaining agents by setting an example and fostering a supportive environment.
 
00:34:00 - 00:44:59 | The Real Estate Agent as a Community Leader
 
The importance of being a resource and concierge for the community.
Building a network of trusted vendors and professionals to support clients.
The power of face-to-face interactions in building trust and loyalty.
 
00:45:00 - 00:54:59 | Navigating the Changing Market and the NAR Settlement
 
Adapting to the challenges of the current market, including increased inventory and longer days on market.
Educating clients on the realities of the market and setting realistic expectations.
The potential impact of the NAR settlement on the industry and the importance of compliance while still putting clients first.




Quotes:
 
"We choose to put you first. And that is truly how we function and operate." - Dawna Cantway
 
"If you don't tell us what you need, we're never gonna know, so don't ever be afraid to ask." - Erika Elliot
 
Connect with Dawna and Erika:
 
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How can real estate agents harness the power of social media to skyrocket their business and close millions in their first year?
 
In this episode of the Real Estate Excellence podcast, Tracy Hayes sits down with Taylor Allen, a rising star in the Jacksonville real estate scene. Taylor shares her incredible journey from NFL cheerleader and marketing professional to top-producing real estate agent, closing an impressive $8 million in her first year. She reveals how she leveraged her background in public relations and marketing to accelerate her success, and the crucial role social media played in generating leads and referrals. Taylor provides valuable insights on authenticity, engaging content creation, and the importance of building relationships through platforms like Instagram and YouTube. She also discusses the significance of finding the right mentor and brokerage, and how new agents can navigate the industry to achieve their goals.


 
Taylor moved to Florida over 10 years ago spending much of that time working in various cities but ultimately residing in Jacksonville and calling this area, home. She is an accomplished public relations, marketing, sports, and sales professional with over 9 years of experience and is dedicated to executing the highest standard of services.
 
Taylor spent 4 seasons as a member of the Roar of the Jaguars acting as an Ambassador for the city of Jacksonville, actively taking part in countless community events and volunteering with many local charity organizations.  Taylor has leveraged her experience within public relations and marketing to utilize innovative processes and cutting edge tools to make your Recruiting and Real Estate aspirations a reality.



[00:00:00] - [00:10:59] From NFL Cheerleader to Real Estate Rockstar
- Taylor's diverse background, including her time as a Jacksonville Jaguars cheerleader and marketing professional
- The importance of being comfortable in front of the camera and how it translates to real estate success
- Leveraging past experiences and relationships to build a strong foundation in real estate
 
[00:11:00] - [00:23:59] Mastering Social Media for Real Estate Success
- The power of social media in generating leads and referrals
- Strategies for creating engaging content and repurposing it across multiple platforms
- The significance of authenticity and building relationships through social media interactions
 
[00:24:00] - [00:35:59] Navigating the Luxury Market and Providing Exceptional Service
- Understanding that luxury is a service, not just a price point
- Adapting to different clientele and providing a full-service experience
- The importance of being proactive and managing client expectations
 
[00:36:00] - [00:47:59] Choosing the Right Brokerage and Mentor
- The factors to consider when selecting a brokerage as a new agent
- The value of finding a seasoned mentor who aligns with your business style and goals
- How the right partnership can expedite growth and success in real estate
 
[00:48:00] - [01:25:59] Taylor's $8 Million Secret and Advice for Aspiring Agents
- The story behind Taylor's impressive $8 million in sales during her first year
- Her social media courses and tips for agents looking to leverage these platforms
- Advice for new agents on interviewing brokers, finding mentors, and achieving success in the industry





Quotes: 
 
- "Luxury is a service, not the price point, and that's where a lot of people get confused." - Taylor Allen
 
- "We have to constantly fight and work and provide that value to our clients. That's something that we take on in this industry. We work for ourselves." - Taylor Allen
 
Connect with Taylor:
 
Website: http://taylorallenrealtor.com
LinkedIn: https://www.linkedin.com/in/taylor-allen-8571b957/
Instagram: https://www.instagram.com/sellingjax/
Facebook: https://www.facebook.com/taylor.rodd
YouTube: https://www.youtube.com/@Sellingjax



I

How can real estate agents break the cycle of feast or famine in their business and build lasting wealth?
 
In this insightful episode of the Real Estate Excellence podcast, host Tracy Hayes sits down with Bruce Breedlove, a millionaire real estate investor and co-founder of Align Money Mastery. Breedlove shares his remarkable journey from humble beginnings to financial success, highlighting the importance of financial literacy and discipline. He offers invaluable advice for real estate agents on how to manage their finances effectively, run their business like a true business, and invest wisely to secure their financial future. Breedlove also shares his thoughts on the current economic climate and its impact on both investors and the average consumer.
 
Bruce  has a passion for helping individuals clarify their goals and create a financial plan to reach them. As a financial mentor, he is committed to providing the necessary tools to become fluent in the "Money" language. There is a ton of noise out there, and it can be overwhelming. He will walk alongside his clients through this journey, and by the time they have completed the Mastery Class, they will possess all the information needed to make sound financial decisions for themselves, their families, and their friends. Gaining control of one's financial world can lead to astonishing life improvements. The freedom and peace it brings are immeasurable. He has been helping people gain clarity around their finances for 9 years. Recognizing an unmet need in society, he created Align to assist further.
:
00:00:00 - 00:11:59 The Millionaire Mindset: Bruce Breedlove's Journey to Financial Success
 
Breedlove's decision at 17 to learn how money works and become successful
The importance of starting early and investing consistently, even with small amounts
The lack of financial literacy among many adults, including real estate agents
 
00:12:00 - 00:29:59 The Pitfalls of Debt and the Power of Intentional Spending
 
The dangers of using home equity to pay off high-interest debt without addressing spending habits
The impact of depreciating assets, like boats and RVs, on one's financial well-being
The importance of aligning spending with long-term financial goals
 
00:30:00 - 00:52:59 Running Your Real Estate Business Like a True Business
 
The benefits of setting up an LLC and filing as an S-corp for tax purposes
Effectively managing income and expenses using a simple spreadsheet system
The importance of having a business emergency fund and paying yourself a consistent salary
 
00:53:00 - 01:11:59 Investing for Financial Independence and Early Retirement
 
The power of dividend investing to generate passive income and build wealth
The importance of avoiding lifestyle inflation and focusing on appreciating assets
How Align Money Mastery helps clients achieve financial independence through personalized coaching
 
01:12:00 - 01:25:00 Navigating the Current Economic Climate: Inflation, Interest Rates, and the Tale of Two Investors
 
The impact of quantitative easing and tightening on inflation and asset prices
The differing effects of inflation on investors versus the average consumer
The importance of the Federal Reserve maintaining higher interest rates to control inflation, despite potential short-term pain
 
Quotes:
 
"The math is unforgiving. The math doesn't care how you feel." - Bruce Breedlove
 
"If you're finding yourself getting further and further away from financial independence, change something. And if you're more and more stressed about paying your bills or running your business, you're doing something incorrectly. It doesn't have to be that way." - Bruce Breedlove
 
Connect with Bruce:
 
Website: https://www.alignmoneymastery.com
Youtube: https://youtube.com/@alignmoneymastery?si=9MpfW4y4X8o8NJA6
 
If you want to build your business and become more discoverable online,

How can real estate agents evolve their businesses to thrive in any market condition?
 
In this illuminating episode of the Real Estate Excellence podcast, Tracy Hayes engages in a thought-provoking conversation with Holly Reaves Griggs, a seasoned real estate professional with Ingle and Volkers First Coast. Holly shares her remarkable journey, from her early days in corporate America to becoming a top-performing agent in the Jacksonville market. Throughout the discussion, Holly reveals the key strategies and mindset shifts that have enabled her to excel in her career, adapt to changing market conditions, and provide unparalleled service to her clients. From her meticulous evaluation process and staging expertise to her deep understanding of the local market and dedication to continuous learning, Holly's insights offer invaluable lessons for agents seeking to elevate their businesses and thrive in any economic climate.
 
Born and raised in Jacksonville, Holly Reaves Griggs has lived in the beautiful beach area since 2005. With experience in relocation, building homes, and a passion for helping people, she assists clients in finding or selling properties within the diverse communities of Florida's First Coast. Holly's dedication to professionalism, expertise, and personal service sets her apart from the competition. Leveraging her interior design and staging experience, she ensures homes are showcased in their best light. Holly is committed to helping clients with their real estate needs in and around the Jacksonville and Beaches area.
 
(00:00:00 - 00:12:44) From Corporate America to Real Estate Superstar
- Holly's journey from AT&T to interior design and eventually real estate
- The importance of wearing your name tag and engaging with people
- How Holly's first client came from a chance encounter at Trader Joe's
 
(00:12:45 - 00:28:13) Mastering the Art of Client Evaluation and Service
- The crucial role of a thorough client evaluation in building credibility and trust
- Adapting to different client personalities and learning styles
- Going the extra mile: staging, design, and anticipating client needs
 
(00:28:14 - 00:40:25) Navigating Multiple Brokerages and Finding the Right Fit
- Holly's experience with five different brokerages over her career
- The unique benefits and support offered by Ingle and Volkers First Coast
- The importance of surrounding yourself with experienced, high-level agents
 
(00:40:26 - 00:52:37) Maximizing Portability and Tackling Inspections
- Educating clients on portability and its impact on their next property purchase
- Strategies for handling inspection reports and negotiating repairs
- The benefits of pre-listing inspections and addressing issues proactively
 
(00:52:38 - 01:29:00) Thriving in a Changing Market
- Adapting to the current market conditions and the impact of interest rates
- The importance of staying informed and utilizing market analytics
- Advice for agents looking to evolve their businesses and succeed in any market
 
Quotes:
"Luxury is a Service" - Holly Reaves Griggs
 
"If you're not building relationships in this business, then you're not going to have a business for a while." - Holly Reaves Griggs



Connect with Holly:
 
Instagram: https://www.instagram.com/hollyreavesrealtor/
 
LinkedIn: https://www.linkedin.com/in/holly-reaves-realtor/
 
Facebook: https://www.facebook.com/hollyreavesgriggs
 
If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all  powered by content creation!
 
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How can real estate agents embrace authenticity and find their unique groove to succeed in today's competitive market?
 
In this thought-provoking episode of the Real Estate Excellence Podcast, host Tracy Hayes sits down with GiGi Urbanski, a rising star in the Jacksonville real estate scene. GiGi shares her inspiring journey from professional class skipper to successful listing agent, emphasizing the importance of being authentic, educating clients, and finding one's unique groove in the industry. Through her engaging stories and valuable insights, GiGi highlights the power of focusing on the process, not just the outcome, and the significance of setting boundaries to achieve success. She also delves into the challenges of today's market, offering practical advice on how to navigate expired listings, probate, and new construction communities. This episode is a must-listen for any real estate agent looking to embrace their authentic self and thrive in the ever-changing world of real estate.
 
GiGi Urbanski, the dynamic team lead for JAX Home Squad at eXp Realty, is a Jacksonville native with a passion for helping clients navigate expired listings and probate properties. With an impressive track record of closing over 50 transactions and exceeding $20 million in volume since 2022, GiGi has earned recognition as a 2023 Rising Star by Jax Real Producers. Beyond real estate, she is a passionate giver, an avid traveler, and a dedicated family woman who cherishes time with her grandsons and maintains an active lifestyle.
 
(00:00:00 - 00:09:59) GiGi's Wild Adventure
- GiGi shares her unconventional journey from professional class skipper to real estate agent
- The importance of being authentic and not losing your personality in the industry
- How GiGi's entrepreneurial spirit and life experiences shaped her approach to real estate
 
(00:10:00 - 00:22:59) Navigating the Real Estate Journey
- The value of surrounding yourself with like-minded people and learning from mentors
- How GiGi's first year in real estate taught her the importance of having systems in place
- The significance of knowing your finances and making informed decisions for yourself and your clients
 
(00:23:00 - 00:36:59) Embracing Authenticity and Boundaries
- GiGi's advice on overcoming imposter syndrome and being true to yourself
- The power of focusing on the process and detaching from the outcome
- Setting boundaries and learning to say no to align with your goals
 
(00:37:00 - 00:50:59) Navigating Today's Real Estate Market
- How to approach expired listings and probate with empathy and value
- The importance of educating clients on the realities of the current market
- Strategies for competing with new construction communities and the role of pricing
 
(00:51:00 - 01:39:00) Finding Your Groove and Thriving
- GiGi's go-to marketing strategies for expired listings and probate
- The significance of focusing on the action, not just the outcome
- Advice for new agents on embracing their authentic selves and finding their unique groove in the industry
 
Quotes:
 
"Be yourself and everything else has a way of working out. That's just how I've always been." - GiGi Urbanski
 
"The secret sauce is good work ethic, integrity, be who you are, and just do the damn thing. Just go work!" - GiGi Urbanski
 
Connect with GiGi:
 
Website: https://angelaurbanski.exprealty.com
Instagram: https://www.instagram.com/gigiofjax/
Facebook: https://www.facebook.com/GiGiofJAXHomeSquad/
LinkedIn: https://www.linkedin.com/in/gigiyourhomegirl/



If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all  powered by content creation!
 
SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.
 
 
 

How can real estate agents harness the power of A.I to revolutionize their business and provide unparalleled value to their clients?
 
In this captivating episode of the Real Estate Excellence Podcast, host Tracy Hayes welcomes Carrie Soave, a trA.Ilblazing real estate agent and subject matter expert on artificial intelligence (A.I). Carrie shares her invaluable insights on how real estate professionals can leverage A.I to streamline their processes, enhance their marketing efforts, and provide exceptional service to their clients. From creating custom GPTs to automating lead generation and nurturing, Carrie unveils the secrets to staying ahead of the A.I wave and becoming a market leader in the industry. Listeners will discover practical strategies for implementing A.I into their business, improving their digital presence, and ultimately scaling their success.
 
Over the past 12 years, Carrie Soave has been working with Realtors to implement proper systems to generate consistent lead flow and close more deals. Despite it being 2024, she has observed that most Realtors® still fA.Il to leverage Social Media or A.I effectively. Many lack proper systems and their content fA.Ils to generate leads. They possess several A.I tools but have no workflows or systems in place to maximize their time and financial savings.
 
Carrie has identified one core problem: a lack of understanding on how to use A.I effectively. She coaches a specific system and blueprint that utilizes Social Media, A.I, and Automation to elevate lead generation to a new level. Her blueprint promises to exponentially increase income and free up time, allowing her clients to live their best lives. If followed consistently, Realtors will not only tap into an incredible lead source but will also master content creation and posting.
 
For those interested in learning more, she offers a consultation through her Calendly link: 
 
00:00:00 - 00:10:59 | Harnessing A.I for Real Estate Success
- Carrie Soave, a subject matter expert on A.I, shares her insights on how real estate agents can leverage A.I to enhance their business.
- A.I can be used to improve the customer experience, streamline processes, and generate more business.
- Agents should focus on learning how to use A.I properly to scale their business and provide better service to their clients.
 
00:11:00 - 00:20:59 | Building Custom GPTs for Real Estate
- Carrie explA.Ins how real estate agents can create custom GPTs to clone themselves and provide valuable information to their clients.
- Custom GPTs can be built for various purposes, such as analyzing investment properties, generating listing descriptions, and answering client questions.
- Building custom GPTs is not as difficult as it may seem, and A.I can assist in the process.
 
00:21:00 - 00:30:59 | Authenticity and A.I in Real Estate
- Authenticity is crucial for building trust with clients, and A.I can be used to enhance authenticity when used correctly.
- Agents should be cautious about using A.I in certA.In instances, such as deep fakes or A.I dialers, as they may hinder trust-building.
- A.I can be leveraged to improve digital footprint, build brand awareness, and replace various marketing and lead generation tasks.
 
00:31:00 - 00:40:59 | Maximizing Content Creation with A.I
- Carrie shares strategies for repurposing long-form content, such as podcasts, into short-form videos for multiple platforms using A.I tools.
- Consistency and providing valuable content are key to generating business through social media.
- A.I can help agents create engaging content that resonates with their target audience and answers their questions.
 
00:41:00 - 01:03:00 | Becoming a Market Leader with A.I
- Carrie discusses her four-part coaching program that teaches agents how to build systems and funnels with A.I.
- Being discoverable by A.I is crucial for future success, and having a strong brand presence with valuable content i