1 hr 23 min
Taylor Allen: The Social Selling Real Estate Agent Real Estate Excellence
-
- Business
How can real estate agents harness the power of social media to skyrocket their business and close millions in their first year?
In this episode of the Real Estate Excellence podcast, Tracy Hayes sits down with Taylor Allen, a rising star in the Jacksonville real estate scene. Taylor shares her incredible journey from NFL cheerleader and marketing professional to top-producing real estate agent, closing an impressive $8 million in her first year. She reveals how she leveraged her background in public relations and marketing to accelerate her success, and the crucial role social media played in generating leads and referrals. Taylor provides valuable insights on authenticity, engaging content creation, and the importance of building relationships through platforms like Instagram and YouTube. She also discusses the significance of finding the right mentor and brokerage, and how new agents can navigate the industry to achieve their goals.
Taylor moved to Florida over 10 years ago spending much of that time working in various cities but ultimately residing in Jacksonville and calling this area, home. She is an accomplished public relations, marketing, sports, and sales professional with over 9 years of experience and is dedicated to executing the highest standard of services.
Taylor spent 4 seasons as a member of the Roar of the Jaguars acting as an Ambassador for the city of Jacksonville, actively taking part in countless community events and volunteering with many local charity organizations. Taylor has leveraged her experience within public relations and marketing to utilize innovative processes and cutting edge tools to make your Recruiting and Real Estate aspirations a reality.
[00:00:00] - [00:10:59] From NFL Cheerleader to Real Estate Rockstar
- Taylor's diverse background, including her time as a Jacksonville Jaguars cheerleader and marketing professional
- The importance of being comfortable in front of the camera and how it translates to real estate success
- Leveraging past experiences and relationships to build a strong foundation in real estate
[00:11:00] - [00:23:59] Mastering Social Media for Real Estate Success
- The power of social media in generating leads and referrals
- Strategies for creating engaging content and repurposing it across multiple platforms
- The significance of authenticity and building relationships through social media interactions
[00:24:00] - [00:35:59] Navigating the Luxury Market and Providing Exceptional Service
- Understanding that luxury is a service, not just a price point
- Adapting to different clientele and providing a full-service experience
- The importance of being proactive and managing client expectations
[00:36:00] - [00:47:59] Choosing the Right Brokerage and Mentor
- The factors to consider when selecting a brokerage as a new agent
- The value of finding a seasoned mentor who aligns with your business style and goals
- How the right partnership can expedite growth and success in real estate
[00:48:00] - [01:25:59] Taylor's $8 Million Secret and Advice for Aspiring Agents
- The story behind Taylor's impressive $8 million in sales during her first year
- Her social media courses and tips for agents looking to leverage these platforms
- Advice for new agents on interviewing brokers, finding mentors, and achieving success in the industry
Quotes:
- "Luxury is a service, not the price point, and that's where a lot of people get confused." - Taylor Allen
- "We have to constantly fight and work and provide that value to our clients. That's something that we take on in this industry. We work for ourselves." - Taylor Allen
Connect with Taylor:
Website: http://taylorallenrealtor.com
LinkedIn: https://www.linkedin.com/in/taylor-allen-8571b957/
Instagram: https://www.instagram.com/sellingjax/
Facebook: https://www.facebook.com/taylor.rodd
YouTube: https://www.youtube.com/@Sellingjax
I
How can real estate agents harness the power of social media to skyrocket their business and close millions in their first year?
In this episode of the Real Estate Excellence podcast, Tracy Hayes sits down with Taylor Allen, a rising star in the Jacksonville real estate scene. Taylor shares her incredible journey from NFL cheerleader and marketing professional to top-producing real estate agent, closing an impressive $8 million in her first year. She reveals how she leveraged her background in public relations and marketing to accelerate her success, and the crucial role social media played in generating leads and referrals. Taylor provides valuable insights on authenticity, engaging content creation, and the importance of building relationships through platforms like Instagram and YouTube. She also discusses the significance of finding the right mentor and brokerage, and how new agents can navigate the industry to achieve their goals.
Taylor moved to Florida over 10 years ago spending much of that time working in various cities but ultimately residing in Jacksonville and calling this area, home. She is an accomplished public relations, marketing, sports, and sales professional with over 9 years of experience and is dedicated to executing the highest standard of services.
Taylor spent 4 seasons as a member of the Roar of the Jaguars acting as an Ambassador for the city of Jacksonville, actively taking part in countless community events and volunteering with many local charity organizations. Taylor has leveraged her experience within public relations and marketing to utilize innovative processes and cutting edge tools to make your Recruiting and Real Estate aspirations a reality.
[00:00:00] - [00:10:59] From NFL Cheerleader to Real Estate Rockstar
- Taylor's diverse background, including her time as a Jacksonville Jaguars cheerleader and marketing professional
- The importance of being comfortable in front of the camera and how it translates to real estate success
- Leveraging past experiences and relationships to build a strong foundation in real estate
[00:11:00] - [00:23:59] Mastering Social Media for Real Estate Success
- The power of social media in generating leads and referrals
- Strategies for creating engaging content and repurposing it across multiple platforms
- The significance of authenticity and building relationships through social media interactions
[00:24:00] - [00:35:59] Navigating the Luxury Market and Providing Exceptional Service
- Understanding that luxury is a service, not just a price point
- Adapting to different clientele and providing a full-service experience
- The importance of being proactive and managing client expectations
[00:36:00] - [00:47:59] Choosing the Right Brokerage and Mentor
- The factors to consider when selecting a brokerage as a new agent
- The value of finding a seasoned mentor who aligns with your business style and goals
- How the right partnership can expedite growth and success in real estate
[00:48:00] - [01:25:59] Taylor's $8 Million Secret and Advice for Aspiring Agents
- The story behind Taylor's impressive $8 million in sales during her first year
- Her social media courses and tips for agents looking to leverage these platforms
- Advice for new agents on interviewing brokers, finding mentors, and achieving success in the industry
Quotes:
- "Luxury is a service, not the price point, and that's where a lot of people get confused." - Taylor Allen
- "We have to constantly fight and work and provide that value to our clients. That's something that we take on in this industry. We work for ourselves." - Taylor Allen
Connect with Taylor:
Website: http://taylorallenrealtor.com
LinkedIn: https://www.linkedin.com/in/taylor-allen-8571b957/
Instagram: https://www.instagram.com/sellingjax/
Facebook: https://www.facebook.com/taylor.rodd
YouTube: https://www.youtube.com/@Sellingjax
I
1 hr 23 min