The Deep End by On Deck is a podcast where visionary builders, creators, and experts discuss world-changing ideas. We skip the surface level and go in depth into ideas that matter including the futures of commerce, higher education, art, governance, longevity, and more with some of the most exciting figures in these fields. The Deep End is hosted by Marshall Kosloff and produced by On Deck—where top talent go to accelerate their ideas and careers. Visit ideas.beondeck.com for show notes and additional essays.
Building in Public with Karthik Puvvada
Karthik Puvvada (known by his friends and online as "KP") is the Program Director for On Deck No-Code and is also a leader of the "build in public" movement that is taking the internet by storm. Today's conversation takes place at the intersection of those two tech trends.
When KP thinks about building in public, he encourages his audience to use content as a lighthouse to attract other people to your circle. These content pieces help to signal that you're serious about a certain niche and help prevent you from being washed away by the "Internet Content Stream." Stories are how you stand out in a crowded digital world.
KP's stories have elevated his no-code platform. He's excited about how the builders of today don't need coding skills to create tools because they can use drag & drop solutions. We talk about projects in the no-code space that are fresh and exciting, as well as classics that have proven real staying power.
KP's enthusiasm, humility, and charisma all come oozing out in this conversation. It's hard to imagine walking away from this conversation and not having fun creating something. He makes you excited to trust the process and to go out there and build.
Creator-Operators with Josh Kaplan
Josh Kaplan was an early employee at Morning Brew and was a product manager during their meteoric rise as a media company. Now, he’s taken what he has learned as an operator in a creative space and applied it to his role as co-founder and CEO of Smooth Ops to help content creators scale their businesses.
Today’s conversation is about the deeply challenging logistics involved in the creator economy. Josh contends that most creators find themselves thinking relatively short-term. While it’s important to focus on producing great content, it’s also crucial to plan for the future—not just the next podcast episode or newsletter. Creators need operators as partners to help them think about and build for the long term, even as they focus on the next project at hand.
This core theme led us in all sorts of interesting directions. We discuss the competition for talented producers on the frontlines of creative markets, how the flow of social relationships has changed, and how to create optionality for content creators throughout their careers.
Josh also gives his optimistic vision for the future and reminds content creators to have fun. This episode was a blast.
The Pseudonymous Meritocracy with Bored Elon Musk
Bored Elon Musk (one of Twitter's largest pseudonyms with 1.7 million followers) joins us to discuss the nature of pseudonyms and his investment activity. We also chat about the metaverse, the pseudonymous tech stack, the future of deep fakes, and much more.
Pseudonyms are interesting because they are inherently meritocratic. Bias isn't possible because nobody knows who you really are. As the internet becomes more crypto-native and employment becomes more fluid, pseudonyms will only continue to rise in popularity. Already, DAOs are full of contributors that use pseudonyms.
It's worth noting that pseudonymity is not anonymity. A pseudonym can build reputation that persists through interactions.
Bored Elon is trying to make sure that as one of the first major pseudonyms, he sets the right example with his online reputation. Besides posting memes or tweeting fake startup ideas, Bored Elon is spending a lot of time investing in real companies with the bored fund. Many founders are happy to take his money without knowing who he is - a future where we can interact based on the merits of our activity over our identity is one that will benefit many.
Training Emotional Fitness with Dr. Emily Anhalt
This week's guest on The Deep End is Dr. Emily Anhalt (@dremilyanhalt on Twitter). Dr. Anhalt is a psychologist, emotional fitness consultant, and the Co-Founder and Chief Clinical Officer of Coa, which describes itself as building a gym for your mental health. Today's conversation is about how to train for emotional fitness. Just like trainers at a traditional gym might rotate clients between a leg day, chest day, and shoulder day, Dr. Anhalt and her colleagues have developed classes to train different traits of emotional fitness like resilience, empathy, and self-awareness.
In addition to discussing what exactly goes into performing the equivalent of an emotional push-up, we dive into how the pandemic has influenced the mental health landscape, analyze the stigma around seeking help, and compare & contrast in-person therapy with virtual options.
Decentralized Autonomous Organizations (DAOs) with Cooper Turley (AKA Coopahtroopa)
Cooper Turley leads a handful of online communities known as DAOs. "DAO" is an acronym that stands for a decentralized autonomous organization. In more colloquial terms, a DAO is an internet community with a shared cap table and bank account. They represent humanity's newest structure for cooperative decision making.
Cooper joined us for a live episode last week to help explain why DAOs are exploding in popularity. In our discussion, he explained their governance structures, described the different types of DAOs, made some predictions for the future,, and answered some wide-ranging questions from our live audience. DAOs are a powerful new mechanism for coordinating humans at scale. If they work as intended, we could be seeing the rise of a new way of organizing people that might last for centuries. We hope you enjoy!
The Open-Source Renaissance with Peer Richelsen
It's a new season of the Deep End and we're moving to two episodes per week (Mondays + Wednesdays)!
We lay the groundwork for all of our upcoming episodes by discussing the nature of the open-source web. Our guest, Cal.com Co-CEO Peer Richelsen, views the internet as a democratic, transparent, and open technology that is undergoing a renaissance. Open-source software development was the spiritual precursor to 2021's web 3 boom. Tinkerers like Peer are ecstatic that technologists are returning to the very fundamentals of the web that made it so inclusive and exciting in the early 2000s. In this episode, Peer explains how the Internet can finally return to its decentralized roots because of incentive structures that have developed over the last few years. We also dive into several fun other topics, including how to pick the right web domain, how to build a company with two CEOs, and what the differences in cultures of compensation transparency are between the US and Germany.
Simply superb content curated and presented perfectly.
Love Marshall’s work. Got here from Rising -> BP -> realignment to here. Keep it up!!
Food for thought
This series has been great so far! It looks at some big, challenging spaces, and I love that it focuses on how smart people think about those spaces, rather than just trying to give an answer.