36 episodes
Down To Chat Cody Plofker and Eli Weiss
-
- Business
-
-
4.9 • 35 Ratings
-
Down To Chat is a collection of conversations with operators and friends in the Direct to Consumer space.
As avid podcast listeners and DTC fanatics, Cody and Eli have been searching for a podcast that is casual and conversational, while at the same time useful and insightful. A podcast that covers all things DTC from operators who are building the next generation of CPG brands.
This is that.
-
S3 E12: How to Build a Customer-Centric Organization with Jess Cervellon
In the twelth and final episode of Season Three, Eli chatted with Jess Cervellon, a CX leader and VP of CX at Feastables.
If you haven't already, make sure to leave a review for the podcast. Your feedback helps us reach a wider audience.
This season of the podcast is sponsored by Postscript and Tapcart. You can try Postscript for free for 30 days using this link: postscript.io.
And with this link, you can get up to two months free with Tapcart: tapcart.com/downtochat.
Connect with the hosts and guest:
Cody: Twitter - @codyplof, Newsletter - codyplofker.com/newsletter
Eli: Twitter - @eliweisss, Newsletter - eliweisss.com
Jess: Twitter - @justjessssss Website: jesscervellon.com -
S3 E11: "You’re Likely Leaving Money on the Table" with Adam Robinson
In the eleventh episode of Season Three, Cody chatted with Adam Robinson, CEO of Retention.com.
If you haven't already, make sure to leave a review for the podcast. Your feedback helps us reach a wider audience.
This season of the podcast is sponsored by Postscript and Tapcart. You can try Postscript for free for 30 days using this link: postscript.io.
And with this link, you can get up to two months free with Tapcart: tapcart.com/downtochat.
Connect with the hosts and guest:
Cody: Twitter - @codyplof, Newsletter - codyplofker.com/newsletter
Eli: Twitter - @eliweisss, Newsletter - eliweisss.com
Adam: Twitter - @retentionadam, Website: Retention.com -
S3 E10: “Most Retention Marketing Destroys Value” and other Retention Hot Takes with Alex G
In the tenth episode of Season Three, Cody and Eli are joined by Alex Greifeld, a retention and growth wizard in the world of ecommerce. They chatted all about measuring retention, avoiding common retention misconceptions, and growing an ecommerce business without the usual hacks and "best practices"
Alex is also the writer behind "No Best Practices," a phenomenal resource for marketers that will be linked below.
If you haven't already, make sure to leave a review for the podcast. Your feedback helps us reach a wider audience.
This season of the podcast is sponsored by Postscript and Tapcart. You can try Postscript for free for 30 days using this link: postscript.io.
And with this link, you can get up to two months free with Tapcart: tapcart.com/downtochat.
Connect with the hosts and guest:
Cody: Twitter - @codyplof, Newsletter - codyplofker.com/newsletter
Eli: Twitter - @eliweisss, Newsletter - eliweisss.com
Alex: Twitter - @heyitsalexp, Newsletter - nobestpractices.co/newsletter/ -
S3 E9: Measuring Top Of Funnel and Incrementality Testing with Zach Epstein from Haus
In the ninth episode of Season Three, Cody is joined by Zach Epstein, the Founder and CEO of Haus, a company specializing in top-of-funnel measurement and incrementality testing. They delve into the world of marketing analytics and discuss the challenges and strategies associated with measuring the effectiveness of marketing efforts at the top of the funnel.
Zach shares his insights on how to approach incrementality testing, which involves determining the true impact of marketing campaigns on customer behavior.
They explore various methodologies and tools used in these processes and highlight the importance of accurate measurement for optimizing marketing strategies.
If you haven't already, make sure to leave a review for the podcast. Your feedback helps us reach a wider audience.
This season of the podcast is sponsored by Postscript and Tapcart. You can try Postscript for free for 30 days using this link: postscript.io.
And with this link, you can get up to two months free with Tapcart: tapcart.com/downtochat.
Connect with the hosts and guest:
Cody: Twitter - @codyplof, Newsletter - codyplofker.com/newsletter
Eli: Twitter - @eliweisss, Newsletter - eliweisss.com
Zach: Linkedin - https://www.linkedin.com/in/zach-epstein-b7b10525/, Website - https://www.haus.io/ -
S3 E8: How Bobbie Achieved Tremendous Growth by Focusing on Retention and Customer Education with Cherene Aubert
In the eighth episode of Season Three, Eli is joined by Cherene Aubert, VP of Growth at Bobbie. They discuss the importance of education in customer acquisition, redefining retention strategies, the importance of memorable experiences, focusing on CX and existing customers during a supply chain crisis, and end off with hot takes on attribution tools and cost caps.
If you haven't already, make sure to leave a review for the podcast. Your feedback helps us reach a wider audience.
This season of the podcast is sponsored by Postscript and Tapcart. You can try Postscript for free for 30 days using this link: postscript.io. And with this link, you can get up to two months free with Tapcart: tapcart.com/downtochat.
Connect with the hosts and guest:
Cody: Twitter - @codyplof, Newsletter - codyplofker.com/newsletter
Eli: Twitter - @eliweisss, Newsletter - eliweisss.com
Cherene: Twitter - @ChereneAubert -
S3 E7: The Future of VC in DTC with Ben Lerer of Lerer Hippeau
In the seventh episode of Season Three, Cody and Eli are joined by Ben Lerer, a Managing Partner at Lerer Hippeau, for a captivating conversation. They explore a range of topics, including AI, cryptocurrency, and the future of venture-backed direct-to-consumer (DTC) brands.
If you haven't already, make sure to leave a review for the podcast. Your feedback helps us reach a wider audience.
This season of the podcast is sponsored by Postscript and Tapcart. You can try Postscript for free for 30 days using this link: postscript.io. And with this link, you can get up to two months free with Tapcart: tapcart.com/downtochat.
Connect with the hosts and guest:
Cody: Twitter - @codyplof, Newsletter - codyplofker.com/newsletter
Eli: Twitter - @eliweisss, Newsletter - eliweisss.com
Ben: Twitter - @BenjLerer, Website - Lererhippeau.com
Customer Reviews
Binge listening to this show, can’t get enough
A really really great show so far, just started listening and have done 2 episodes a day. First time founder of a DTC brand and this is gold. Learning so so much. They talk big picture and can get super granular (which I need and love). THANK YOU!
Highly recommend!
Appreciate the variety of episodes, engaging conversations, and insightful content. I learn something every time I listen! Thank you Eli and Cody for putting out such an incredible podcast - keep up the great work!
Love it! Valuable insights, tips
As someone that loves learning about marketing, e-com, and the business of beauty this is a refreshingly candid and insightful podcast. They cover all verticals, but I appreciate that they’re now working in the beauty space. I’ve learned more about e-com, marketing and CX since listening than I have throughout my entire career!
It’s also really entertaining. Eli and Cody clearly love what they do, and have a natural banter. The guests they’ve had on are legends.
> Strategy tips
> Invaluable advice
> E-com tool recommendations
> Case studies