19 episodes
Don't VLOOKUP Bar Bruhis
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5.0 • 5 Ratings
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Data is abundant, yet operators still choose to rely on intuition to make critical business decisions. To be fair to this general characterization, many operators would like to leverage data but often will be misguided by false signals, tools, or loud marketing voices that may not be as informed or factually motivated.
And that’s where Don’t V*LOOKUP comes in.
This podcast is meant to shed light on how best-in-class operators leverage data to make transformational decisions for their businesses and customers.
Subscribe to the newsletter here: https://dontvlookup.beehiiv.com/
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#19 - Sarah Carusona, former Director of eCommerce, OluKai
Sarah sat down with Will and Teddy to talk about how DTC brands can build confidence in testing TV, how to measure media mix without a tool, and more.
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#18 - David Baker, Chief Digital Officer @ Beekman 1802
David Baker sits down with us to talk about how his start in politics led him down the path of the digital ecosystem, the differences in maturity for enterprise omnichannel brands vs. DTC brands, and how the 2024 election year impacts the ads market.
Subscribe for more in depth writeup here: https://dontvlookup.beehiiv.com/subscribe?ref=PHkwaWg3mT -
#17 - Sam Coxe CEO @ Flaus
We sit down with first-time founder, Sam Cox to chat through her journey from pre-launch, to raising capital and most recently being featured on Shark Tanks Season 15 finale. Some highlights:
7:05 - Bulletproof de-risk launch strategy so you don't lose all your money
17:07 price testing and how to use psychology to drive higher pricing.
19:49 how to drive higher subscription rates by decreasing the subscription quantity
22:17 how to leverage surveys to learn from your customers and drive product adoption
26:15 How to measure Amazon
32:13 North Star - Contribution margin.
37:07 CX as a sales channel -
#16 - Simon Wool, Fractional CMO @ Wool Ventures
Simon Wool sits down with us LIVE at DTSki Aspen to talk about his experience as a Fractional CMO for eCommerce brands.
Subscribe for more in depth writeup here: https://dontvlookup.beehiiv.com/subscribe?ref=PHkwaWg3mT -
#15 - Connor Dault VP of Growth @ Caraway
Connor Dault sits down with us to talk about how Caraway’s growth team is leaning in to (or moving around) the latest trends in the industry.
For more in depth writeup and insights subscribe here: https://dontvlookup.beehiiv.com/subscribe?ref=PHkwaWg3mT -
#14 - Joe Falcao, former CFO @Thrasio
We sit down with Joe to chat about how the finance functions helps to build operational efficiency and scale within organizations ranging from $50M - $2 billion in sales.
Subscribe to https://dontvlookup.beehiiv.com/ to read more about our featured guests.
Customer Reviews
Actionable intel
Theres not many places I have been able to find unbiased advice on how to run a high growth and profitable e-commerce business. Given how rapidly the space changes they have done a great job of bringing on guests that are timely and relevant.
Love this
Super informative, been looking for something that’s real in the Ecom space and this is it!
Growth marketing 301/401
Good variety of guests and everyone is bringing advanced and actionable info. Looking forward to more!