100 episodes

Analysis of the latest CRM industry news. Discussions about CRM best practices and how to succeed with CRM.

CRM Talk Steve Chipman & Sam Biardo

    • Business
    • 4.6 • 14 Ratings

Analysis of the latest CRM industry news. Discussions about CRM best practices and how to succeed with CRM.

    Always Be Video Closing

    Always Be Video Closing

    Sam and Steve are joined by Jon Richards of Evolve Video Marketing. We discuss today's buyer, using video in the sales process, how digital sales rooms work, and getting salespeople to adopt tools like OneMob.

    • 32 min
    Ross Simmonds of Foundation Marketing

    Ross Simmonds of Foundation Marketing

    Steve and Sam interview Ross Simmonds, the leading authority on content distribution and using AI in marketing.

    • 41 min
    Quote-to-Crypto

    Quote-to-Crypto

    Steve and Sam discuss quote-to-cash (Q2C) solutions that enable sales teams to quickly generate quotes and receive more orders. They cover use cases for field and desk-based sales, components like CPQ and eSignature integrations, rule-based guidance, and vendor solutions from Conga to MobileForce. Also discussed are sales scenarios with frequent pricing changes, needed integrations, and evaluating vendors based on industry-specific requirements.

    • 31 min
    Your Perfect AI Self

    Your Perfect AI Self

    AI-generated summary
    In this episode, Sam and Steve discuss the benefits of podcasting for marketing versus blogging, based on data showing more people per podcast than per blog. It then covers a survey showing that most marketers are using at least some AI to generate blog content, with the risk of too much AI hurting search rankings. 
    Sam and Steve agree AI is best for outlines and some after-the-fact SEO optimization, while human-written content ranks better. They discuss various uses of AI in marketing, like generating content sections, outlines, titles/descriptions, Tweets, LinkedIn posts, images, presentations, and videos.
    Key takeaways are that AI is extremely helpful for accelerating content creation and distribution but should be used carefully and edited by humans for the best results. The hosts emphasize keeping human-created, original text for critical content like blogs.
    They note AI content lacks nuance and sounds formulaic if not edited. Data shows that human-optimized content ranks better in search.
    Other topics include using AI for sales enablement assets, contracts, policies, CRM, training, and deflecting questions.
    AI is great for outlines, titles, descriptions, and images, but human creativity is essential for resonance and ranking.
    X thread prompt
    "Create an X (formerly Twitter) thread from this article https://yourcompany.com/blog/postname.  Ignore the information in the page's footer. Create a 5-part thread, with 3-4 lines each. Each part should lead the reader to read the next part of the thread. Do not use hashtags."

    • 32 min
    Is SEO Dead?

    Is SEO Dead?

    Steve and Sam talk about the state of SEO in the context of CRM and leads.

    • 29 min
    CRM AI Use Cases

    CRM AI Use Cases

    Sam and Steve discuss CRM AI use cases for sales, marketing, customer service, customization & configuration, data migration & integration, analytics, and automations.

    • 31 min

Customer Reviews

4.6 out of 5
14 Ratings

14 Ratings

Boots Amick ,

Best CRM podcast hands down - turn it up to 11!

Of all the CRM podcasts this is hands down my favorite because it’s the only one I found that’s at least somewhat brand agnostic and talk about CRM topics not just bringing on CEOs to sell their product! Selfishly I miss the days when they were released more frequently, but I’m sure you guys are busy, so I’m thankful y’all are still publishing them occasionally. Thanks !

Tlaime ,

Thank You

Steve and Sam, thank you for the podcast. Best way to learn about the CRM industry in my car. I am at a company looking to implement a CRM or some type of business/sales work flow. It has given me some insights in what to look out for. I started listening to certain podcasts from the very start and have picked my way to almost the end. Keep up the great work!

Littledeb4 ,

Nice program, dirty word syndrome is real

Loved the show; a lot of points resonated with me especially the dirty word syndrome. Had a system that had been implemented poorly but overall the functionality we needed was there and the power users knew the system and we all figured out how we could use it better. We asked for a reimplementation knowing exactly what we needed and how to do it and were told that our only option was to go with a new solution because IT and exec sponsor could not recommend to Board to go with a system that we already had that was known to be problematic.

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