Idea Machines with Nadia Asparouhova
Nadia Asparouhova talks about idea machines on idea machines! Idea machines, of course, being her framework around societal organisms that turn ideas into outcomes. We also talk about the relationship between philanthropy and status, public goods and more. Nadia is a hard-to-categorize doer of many things: In the past, she spent many years exploring the funding, governance, and social dynamics of open source software, both writing a book about it called “Working in Public” and putting those ideas into practice at GitHub, where she worked to improve the developer experience. She explored parasocial communities and reputation-based economies as an independent researcher at Protocol Labs and put those ideas into practice as employee number two at Substack, focusing on the writer experience. She’s currently researching what the new tech elite will look like, which forms the base of a lot of our conversation. Completely independently, the two of us came up with the term “idea machines” to describe same thing — in her words: “self-sustaining organisms that contains all the parts needed to turn ideas into outcomes.” I hope you enjoy my conversation with Nadia Asparouhova. Links Nadia's Idea Machines Piece Nadia's Website Working in Public: The Making and Maintenance of Open Source Software Transcript [00:01:59] Ben: I really like your way of, of defining things and sort of bringing clarity to a lot of these very fuzzy words that get thrown around. So, so I'd love to sort of just get your take on how we should think about so a few definitions to start off with. So I, in your mind, what, what is tech, when we talk about like tech and philanthropy what, what is that, what is that entity. [00:02:23] Nadia: Yeah, tech is definitely a fuzzy term. I think it's best to find as a culture, more than a business industry. And I think, yeah, I mean, tech has been [00:02:35] associated with startups historically, but But like, I think it's transitioning from being this like pure software industry to being more like, more like a, a way of thinking. But personally, I don't think I've come across a good definition for tech anywhere. It's kind, you know? [00:02:52] Ben: Yeah. Do, do you think you could point to some like very sort of like characteristic mindsets of tech that you think really sort of set it. [00:03:06] Nadia: Yeah. I think the probably best known would be, you know, failing fast and moving fast and breaking things. I think like the interest in the sort of like David and gly model of an individual that is going up against an institution or some sort of. Complex bureaucracy that needs to be broken apart. Like the notion of disrupting, I think, is a very tech sort of mindset of looking at a problem and saying like, how can we do this better? So it, in a [00:03:35] weird way, tech is, I feel like it's sort of like, especially in relation, in contrast to crypto, I feel like it's often about iterating upon the way things are or improving things, even though I don't know that tech would like to be defined that way necessarily, but when I, yeah. Sort of compare it to like the crypto mindset, I feel like tech is kind of more about breaking apart institutions or, or doing yeah. Trying to do things better. [00:04:00] Ben: A a as opposed. So, so could you then dig into the, the crypto mindset by, by contrast? That's a, I think that's a, a subtle difference that a lot of people don't go into. [00:04:10] Nadia: Yeah. Like I think the crypto mindset is a little bit more about building a parallel universe entirely. It's about, I mean, well, one, I don't see the same drive towards creating monopolies in the way that and I don't know if that was like always a, you know, core value of tech, but I think in practice, that's kind of what it's been of. You try to be like the one thing that is like dominating a market. Whereas with crypto, I think people are [00:04:35] because they have sort of like decentralization as a core value, at least at this stage of their maturity. It's more about building lots of different experiments or trying lots of different things and enabling people to sort of like have their own little corner of the universe where they can, they have all the tools that they need to sort of like build their own world. Whereas the tech mindset seems to imply that there is only one world the world is sort of like dominated by these legacy institutions and it's Tech's job to fix. Those problems. So it's like very much engaged with what it sees as kind of like that, that legacy world or [00:05:10] Ben: Yeah, I, I hadn't really thought about it that way. But that, that totally makes sense. And I'm sure other people have, have talked about this, but do, do you feel that is an artifact of sort of the nature of the, the technology that they're predicated on? Like the difference between, I guess sort of. The internet and the, the internet of, of like SAS and servers and then the [00:05:35] internet of like blockchains and distributed things. [00:05:38] Nadia: I mean, it's weird. Cause if you think about sort of like early computing days, I don't really get that feeling at all. I'm not a computer historian or a technology historian, so I'm sure someone else has a much more nuanced answer to this than I do, but yeah. I mean, like when I think of like sixties, computer or whatever, it, it feels really intertwined with like creating new worlds. And that's why like, I mean, because crypto is so new, it's maybe. It, we can only really observe what's happening right now. I don't know that crypto will always look exactly like this in the future. In fact, it almost certainly will not. So it's hard to know like, what are, it's like core distinct values, but I, I just sort of noticed the contrast right now, at least, but probably, yeah, if you picked a different point in, in text history, sort of like pre startups, I guess and, and pre, or like that commercialization phase or that wealth accumulation phase it was also much more, I guess, like pie this guy. Right. But yeah, it feel, it feels like at least the startup mindset, or like whenever that point of [00:06:35] history started all this sort of like big successes were really about like overturning legacy industries, the, yeah. The term disruption was like such a buzzword. It's about, yeah. Taking something that's not working and making it better, which I think is like very intertwined with like programmer mindset. [00:06:51] Ben: It's yeah, it's true. And I'm just thinking about sort of like my impression of, of the early internet and it, and it did not have that same flavor. So, so perhaps it's a. Artifact of like the stage of a culture or ecosystem then like the technology underlying it. I guess [00:07:10] Nadia: And it's strange. Cause I, I feel like, I mean, there are people today who still sort of maybe fetishizes too strong, a word, but just like embracing that sort of early computing mindset. But it almost feels like a subculture now or something. It doesn't feel. yeah. I don't know. I don't, I don't find that that's like sort of the prevalent mindset in, in tech. [00:07:33] Ben: Well, it, it feels like the, the sort of [00:07:35] like mechanisms that drive tech really do sort of center. I mean, this is my bias, but like, I feel like the, the way that that tech is funded is primarily through venture capital, which only works if you're shooting for a truly massive Result and the way that you get a truly massive result is not to build like a little niche thing, but to try to take over an industry. [00:08:03] Nadia: It's about arbitrage [00:08:05] Ben: yeah. Or, or like, or even not even quite arbitrage, but just like the, the, to like, that's, that's where the massive amount of money is. And, and like, [00:08:14] Nadia: This means her like financially. I feel like when I think about the way that venture capital works, it's it's. [00:08:19] Ben: yeah, [00:08:20] Nadia: ex sort of exploiting, I guess, the, the low margin like cost models. [00:08:25] Ben: yeah, yeah, definitely. And like then using that to like, take over an industry, whereas if maybe like, you're, you're not being funded in a way [00:08:35] that demands, that sort of returns you don't need to take as, as much of a, like take over the world mindset. [00:08:41] Nadia: Yeah. Although I don't think like those two things have to be at odds with each other. I think it's just like, you know, there's like the R and D phase that is much more academic in nature and much more exploratory and then venture capital is better suited for the point in which some of those ideas can be commercialized or have a commercial opportunity. But I don't think, yeah, I don't, I don't think they're like fighting with each other either. [00:09:07] Ben: Really? I, I guess I, I don't know. It's like, so can I, can I, can I disagree and, and sort of say, like, it feels like the, the, the stance that venture type funding comes with, like forces on people is a stance of like, we are, we might fail, but we're, we're setting out to capture a huge, huge amount of value and like, [00:09:35] And, and, and just like in order for venture portfolios to work, that needs to be the mindset. And like there, there are other, I mean, there are just like other funding, ways of funding, things that sort of like ask for more modest returns. And they can't, I mean, they can't take as many risks. They come with other constraints, but, but like the, the need for those, those power law returns does drive a, the need to be like very ambitious in terms of scale. [00:10:10] Nadia: I guess, like what's an example of something that has modest financial returns, but massive social impact that can't be funded through philanthropy and academia or through through venture capital [00:10:29] Ben: Well, I mean, like are, I mean, like, I think that there's, [00:10:35] I think that, that, that, [00:10:38] Nadia: or I guess it
