Identifying a Gap & Bootstrapping to Profitability with Liam McNamara, Founder of Formulr Accounting Tech Tar Pit presented by Early Adopters Hub

As an accountant himself, Liam spent hours looking for a solution to his problem before realising that there was a huge gap in the market.



Liam opens up on his relatively fresh journey as a startup founder. He speaks about his desire to build something others will love, the discomfort of putting himself out there to hear brutally honest feedback, and his plan to focus on profitability and sustainability - rather than raising money.