Identifying Podcasts That Have Your Ideal Audience

Q: How can you ensure your booked podcast booked is appropriate for you and your intended audience? Will it be able to spread your message and extend your reach?

Booking a podcast is just the first step; making sure it's the right fit for your message is crucial. Here's how to ensure you're connecting with your ideal listeners:

1. Define Your Topics

• Identify 3-5 unique, value-driven topics you want to speak about.

• These topics should highlight your expertise and appeal directly to your target audience.

2. Research Podcasts Aligning with Your Topics

• Use keywords from your topics to search for podcasts that cover similar subjects.

• This helps you niche down and find shows where you can have expert-level conversations.

3. Focus on Niche Over Size

• Niche podcasts allow you to dive deep and showcase your expertise, enhancing your reputation.

• Larger podcasts might have bigger audiences but are often less specialized, which may not yield the ROI you're looking for.

4. Be Cautious of Paid Appearances

• Some podcasts charge fees for guest spots, boasting large listener numbers.

• Unless the audience is highly relevant, paying for such appearances may not be cost-effective.

5. Leverage Free Opportunities

• Many quality podcasts don't charge guests.

• By carefully selecting these platforms, you can reach your ideal audience without incurring extra costs.

6. Assess Before You Invest

• Determine your goals upfront—whether it's brand awareness, lead generation, or industry positioning.

• This clarity will guide you in choosing the right podcasts to approach.

Final Thoughts

By honing in on your topics and strategically selecting podcasts that align with them, you ensure your message reaches those who value it most. This approach not only saves you money but also maximizes the impact of your appearances. Remember, it's about quality over quantity—engaging the right listeners is more valuable than speaking to a broad but uninterested audience.