Identity Architects

InfoSum

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Identity Architects is the podcast dedicated to spotlighting individuals who have pioneered the way that data and identity can improve the customer experience across media, gaming, financial services, healthcare and more! Visit https://www.infosum.com for more information on InfoSum.

١٤ يناير

Lauren Wetzel, WPP: Being client-obsessed

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Lauren Wetzel, Global President, Data and Technology Solutions at WPP and CEO of InfoSum, to discuss interoperability, intelligence-led marketing, privacy as a human right, the launch of Beacons, leadership at scale, what it takes to drive real client growth, and more. — Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies — Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq

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Ashley Jones, Tripadvisor: Real human data and content

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Ashley Jones, Principal Client Partner at Tripadvisor, to discuss how traveller expectations are changing, responsible data collaboration, AI in travel planning, the next era of travel advertising, and more. — Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies — Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq

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Dr. Marcus Collins: A matter of perspective

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Dr. Marcus Collins, Professor of Marketing at the University of Michigan and author of For the Culture, to discuss why brands shouldn’t ‘tap into’ culture but contribute to it, creativity and culture in the era of AI, building trust, why curiosity is the most critical skill for culturally fluent teams, and more. — Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies — Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq

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Paul Farrow, Microsoft Ads: Privacy is actually simple

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Paul Farrow, Principal Product Manager, Microsoft Ads, to discuss Microsoft’s role across the ad tech ecosystem, how to balance AI innovation and privacy, how trust and transparency will define the next era of digital media, and more. — Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies — Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq

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Samantha Bukowski, WPP Media: You’ve got to commit

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Samantha Bukowski, Global Head of Commerce at WPP Media, to discuss the evolution of commerce, data collaboration, the power of creativity and AI in marketing, and more. — Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies — Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq

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Budi Tanzi, Experian: There’s always evolution

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Budi Tanzi VP, Product at Experian, to discuss optimizing for outcomes, why measurement is critical, why curation belongs in the marketing flywheel, AI, and more. — Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies — Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq

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Kerel Cooper, GumGum: Everything starts with culture

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Kerel Cooper, Chief Marketing Officer, GumGum, to discuss contextual advertising, the role of AI in marketing, consumer privacy, and more. — Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies — Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq

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Victoria Bruce, Carwow: Data collaboration is the driving force

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Victoria Bruce, Senior Media Lead at Carwow, to discuss the evolving automotive market, commerce media, data collaboration, and more. — Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies — Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq

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مشاهدة الكل (٩٩)

Identity Architects is the podcast dedicated to spotlighting individuals who have pioneered the way that data and identity can improve the customer experience across media, gaming, financial services, healthcare and more! Visit https://www.infosum.com for more information on InfoSum.

صناع العمل

InfoSum
سنوات النشاط

٢٠٢١ - ٢٠٢٦
الحلقات

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ملائم
حقوق النشر

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Identity Architects