Identity vs. Brand: Scaling Your Business Beyond Yourself with Rich Kozak

Guest: Rich Kozak, Founder of Rich Brands

Memorable Quotes:

• “A brand isn’t your perception; it’s the perception in others’ minds.”
• “To scale, you must evolve both the brand and the perception around it.”
• “When founders share their vision, things become clearer for everyone involved.”

Key Takeaways:

1. The Nature of Brand: Rich defines branding as the perception held by others and explains why that perspective is key.
2. Scaling Beyond Self: Founders can maintain their identity while allowing the brand to take on its own growth path.
3. Ego and Vision: Balancing ego with a shared vision makes scaling more achievable and removes hurdles.
4. Practical Advice: Rich shares strategies like “trusting your gut,” “speaking from the heart,” and his structured 7-step branding approach for impactful results.

Resource Links:

• Rich Brands — Explore Rich’s brand services and download his 7-Step Blueprint for purpose-driven branding.