Idiot to Genius

Reminisce Audio®
Idiot to Genius

Ever feel like entrepreneurship is one step forward and two steps back? You’re not alone! Idiot to Genius is the podcast for trailblazers like you. Hosts Steph Shoell and Todd Porter dive into the wild stories of inventors, business owners, and event creators, exploring their "idiot moments" and how they found their genius. Each episode proves that failure isn’t the end—it’s the launchpad to success. Whether you’re just starting out or need a fresh spark, this podcast is your ultimate motivator. Ready to go from rookie to rockstar? Let’s get started!

  1. JAN 8

    Jeremy Howlett | LinkedIn’s Role in Altra’s Founding Story

    What if one simple question could change everything? For Jeremy Howlett, asking a question in a LinkedIn group set the wheels in motion for creating Altra Running, a brand that has redefined the running shoe industry. Jeremy shares how networking, identifying market gaps, and a willingness to embrace discomfort turned an idea into a global movement. “You have to get comfortable being uncomfortable,” he explains, reflecting on the persistence and belief it takes to build something truly innovative. In this episode, Jeremy dives into the sacrifices of launching a startup, from overcoming skepticism to making financial commitments, while staying grounded by a strong conviction. “We knew we were onto something,” he shares, highlighting how passion and purpose fuel entrepreneurial success. He also discusses the emotional connection to Altra’s products and the impact the brand has had on the running world. “You have to have the reason why,” Jeremy says, emphasizing the importance of vision in sustaining momentum through challenges. Whether you’re starting a business or looking for inspiration, Jeremy’s story proves that even an outsider can disrupt the status quo. His journey shows how asking the right questions and taking bold action can turn obstacles into opportunities. Takeaways for Entrepreneurs: A single question can spark a powerful chain reaction. Networking is a game-changer for finding resources and support. Market gaps are opportunities waiting to be filled. Outsiders bring fresh perspectives to established industries. Emotional connections to products help build lasting brands. Persistence and a strong vision are non-negotiable. Continuous learning drives long-term success. Discover how a simple question ignited a movement and learn the lessons Jeremy picked up along the way. Are YOU ready to ask the right questions and start your journey? Links to Explore: Listen to Jeremy’s Podcast on Spotify: https://open.spotify.com/show/6Z9cctIsPnNIvrrmiicAyw Learn more on Jeremy’s Website: https://jeremyhowlett.com Follow Jeremy on Instagram: https://www.instagram.com/jeremywhowlett/ Altra Running Shoes: https://www.altrarunning.com

    49 min
  2. JAN 5

    Inside the Inaugural Women's Wellness Summit

    The Women's Wellness Summit, held in November 2025, brought together 300 women to explore the eight dimensions of wellness: physical, mental, emotional, spiritual, social, environmental, financial, and occupational. Founded by Carolynn Williams, with LuAnne Banks as Partner & Event Producer, the summit aimed to amplify women's voices, impact, and influence through comprehensive wellness education The event featured keynote speakers, interactive workshops, and networking opportunities designed to empower women in all seasons of life. Attendees engaged in sessions that provided practical tools and strategies for personal and professional growth, aligning with the summit's mission to support women's wellness journeys. Episode Highlights: Event Vision and Mission: Carolynn and LuAnne share their inspiration for creating the summit and how it aims to provide a comprehensive approach to women's wellness. Behind the Scenes: Insights into the planning and execution of the summit, including the selection of breakout sessions and keynote speakers. Eight Dimensions of Wellness: A deep dive into how the summit addresses each dimension to support holistic well-being. Community Building: The importance of fostering a supportive community for women at various stages of life. Future Plans: What attendees can look forward to in upcoming events and how the summit plans to evolve. About the Women's Wellness Summit: The Women's Wellness Summit's mission is to amplify women's voices, impact, and influence through the eight dimensions of wellness. This summit brings women together to explore new outlets for their wellness journey

    40 min
  3. 12/18/2024

    Lauren Havens | The Hustle, the Heart, and the Homes

    In this engaging conversation, we dive into the transformative journey of entrepreneur Lauren Havens, a real estate strategist with a wealth of experience and wisdom. Lauren shares her path from managing Airbnb properties to pivoting in the real estate market and navigating life's unexpected challenges. Hear how Lauren turned "idiot moments" into growth opportunities, built a thriving business, and eventually closed it on her terms—despite the backlash. From learning to embrace change to realigning her goals after a life-changing cancer diagnosis, Lauren's story is a testament to the power of resilience and self-discovery. Key Takeaways: The importance of starting, even if you're unsure. Why it's okay to pivot when something no longer serves you. Building a business aligned with your values creates lasting fulfillment. Genuine networking and relationships are invaluable. Life lessons on balancing personal health with career decisions. Lauren's journey reminds us that embracing change, learning from mistakes, and realigning our lives with our core values is okay. Her story is a powerful example of how resilience and self-discovery can lead to fulfillment and success. Don't miss this episode for actionable insights and inspiration. Subscribe to Idiot to Genius today for more stories that transform challenges into triumphs! Connect with Lauren Havens: Lauren is with Next Real Estate Inc. Instagram: https://www.instagram.com/home_havens/ Google Review: https://www.google.com/maps/place/Lauren+Havens,+Real+Estate/@40.6050606,-111.675581,8z/data=!4m6!3m5!1s0x4fab4031f7fb3d75:0x9feb0440c68636ca!8m2!3d40.6050606!4d-111.675581!16s%2Fg%2F11k58fydxl?entry=ttu&g_ep=EgoyMDI0MTIwNC4wIKXMDSoASAFQAw%3D%3D Previous Episodes: Listen to Lauren Havens on Stunning: https://open.spotify.com/episode/3sWjtGvcIOTtibdrSMzd2f

    43 min
  4. 11/20/2024

    James Michaels | The Art of Writing and Self-Publishing Crime Fiction

    Major first for Idiot to Genius—we’ve got a real-deal, published author on the show! Meet James Michaels, crime fiction pro and the mind behind the Ice Rising series. Known for his gritty storytelling and richly developed characters, James brings his real-life experiences into his novels, which include Ice Rising, Icebox, Ice Reign, The Ballad of Johnny Carlo, Life’s Dark Corners, and his latest thriller, The Melody of Shattered Gold, released just last month. In this conversation, James shares how his journey from corrections officer to author has shaped his approach to storytelling. Growing up in Southeast Michigan and spending seven years as a corrections officer, he’s been on the inside—literally—and brings that intense, firsthand knowledge to his crime fiction. James dives into his creative process, the challenges of self-publishing, and why he believes in the power of marketing and reader engagement. Together, they discuss everything from creating fictional worlds and characters to balancing the demands of writing with family life. Episode Highlights: The Ice Rising Series: James’ popular series, including Ice Rising, Icebox, and Ice Reign, and how these stories reflect his firsthand experiences. Self-Publishing and Marketing: Why marketing is essential and how James uses reader events and signings to build a loyal audience. Fictional Worlds and Gritty Characters: Creating immersive crime fiction settings and authentic, complex characters inspired by real life. The Melody of Shattered Gold: His latest novel, featuring themes of family, loyalty, and the underworld, serves as a prequel to The Ballad of Johnny Carlo. Life Beyond Writing: James’ life today, filled with reading, gaming, movies, capoeira, and travel, brings fresh perspectives to his storytelling. Key Takeaways: Writing Journey from Corrections Officer to Crime Author With a background in corrections, James draws on real-life insights to fuel his crime fiction, bringing gritty authenticity to his work. His debut book, Ice Rising, became a personal challenge that launched his career. Self-Publishing and Reader Engagement For self-published authors, marketing is crucial. James highlights the importance of connecting with readers through book signings and events, building a network that keeps his books in demand. Creating Unique Universes and Themes Known for developing rich fictional cities and intricate storylines, James’ books explore themes of loyalty, family, and resilience, especially in the criminal underworld. The Creative Process Behind the Ice Series Writing without notes, James relies on creativity and real-life inspirations to build characters and narratives that resonate deeply with readers. Influences and Authenticity in Writing Influenced by crime writers like Mario Puzo, James avoids AI in his writing process, believing that genuine storytelling comes from authentic experiences.

    48 min
  5. 11/13/2024

    Shane Swanger | From Duct Tape to Patents: The Teeth Down Shovel Story

    In this episode of Idiot to Genius, we dive into the inventive journey of Shane Swanger, the mastermind behind the Teeth Down Snow Shovel, also known as the Shark Shovel. Shane, an engineer with a passion for problem-solving, took a standard snow shovel and transformed it into an innovative tool for tackling even the toughest snow. The shovel’s unique "teeth" design revolutionizes snow removal, adding extra power and making shoveling easier and more effective. Shane shares the story behind his invention, from his initial inspiration to overcoming manufacturing challenges, turning a simple idea into a genius-level solution. Key Points: The Inspiration Behind the Teeth Down Shovel: Shane shares how a worn-out, duct-taped shovel sparked his idea to create a snow shovel with reinforced "teeth," providing up to 800% more force on packed snow. Engineering Challenges and Solutions: Facing design and manufacturing hurdles, Shane discusses how he refined the mold and specifications to ensure durability and effectiveness. National Recognition: With his perfected design, Shane took the Shark Shovel to the National Hardware Show, gaining attention for his unique approach to a common winter tool. Links and Contact Information: Idiot to Genius Podcast Instagram: https://www.instagram.com/idiot_to_genius/ Idiot to Genius Podcast Facebook: https://www.facebook.com/profile.php?id=100085240833524 Teeth Down Snow Shovels Website: https://teethdownsnowshovels.com/ Purchase the Great White Snow Shovel: https://teethdownsnowshovels.com/products/great-white-snow-shovel/ Discover how Shane Swanger turned an everyday tool into a groundbreaking invention that’s perfect for anyone ready to take on winter’s toughest snow with ease!

    52 min
  6. 11/06/2024

    Pods & Properties | HOAs, Housing Costs, and How Podcasts Influence Elections

    Welcome to November’s Pods & Properties segment! Steph and Utah Todd are back to explore two key topics: the growing influence of HOAs and how podcasts are reshaping political campaigns. Whether you’re a homeowner, future buyer, or just curious about these trends, this episode has insights you won’t want to miss. HOAs are now standard in many new developments, as cities shift responsibilities like parks and maintenance to builders. This increases costs, which are passed on to homeowners through HOA fees—resulting in residents effectively paying twice, once through taxes and again through dues. "Cities are offloading their responsibilities," Todd notes, highlighting the financial burden this creates. Meanwhile, podcasts are changing the way candidates connect with voters by offering direct, unfiltered communication. “Podcasts might determine the election,” Steph suggests, pointing out how this medium allows politicians to bypass traditional media and engage niche audiences. The ability to control messaging makes podcasts a powerful campaign tool. The conversation wraps with insights on podcasting success. Steph shares that metrics like downloads no longer define success for her. “The numbers don't matter to me anymore,” she says, focusing instead on meaningful content and connections. Todd and Steph encourage fellow podcasters to experiment with booking strategies and build strong networks for lasting growth. Takeaways: HOAs are increasingly required in new developments, with cities shifting responsibilities to builders. Homeowners pay double for services—through taxes and HOA fees. Podcasts are becoming essential in campaigns, giving candidates control over their messaging. Streamlining regulations could reduce housing costs, and enforcing immigration laws could help stabilize the market. Podcasting is about the message, not just the metrics—focus on meaningful content. Chapters: 00:00 – The Rise of HOAs and Builder Profits 09:07 – How HOAs Impact Homeowners 14:58 – The Power of Podcasts in Politics 24:08 – Housing Market Dynamics and Future Predictions 25:52 – The Importance of Law and Order 27:08 – Experimenting with Guest Booking 32:26 – Navigating Homeownership 39:25 – Understanding Podcasting Metrics and Success

    38 min
  7. 10/30/2024

    Ryan Johnson | Back on the Mic with New Lessons

    In this episode of Idiot to Genius, we welcome back our very first guest, Ryan Johnson! As our first repeat guest, Ryan shares exciting updates since his debut, discussing the evolution of his new company, Filmount. From lessons learned in house flipping to launching a real estate media brand, Ryan takes us through the challenges and successes that have shaped Filmount’s journey. Ryan reflects on how his photography and videography services have expanded, with a focus on enhancing the home-buying experience through tools like Matterport virtual tours and professional staging. He also opens up about personal growth, learning from "idiot moments" (like flying a drone into a tree) and transforming those experiences into "genius" breakthroughs. This episode dives into the importance of adapting to market needs, leveraging coaching, and embracing human interaction in the real estate space. Whether you’re in real estate or running a business of your own, Ryan’s story will inspire you to keep evolving. Takeaways: Filmount's Evolution: Building a media company focused on quality real estate marketing Matterport tours and staging are essential for elevating listings Failures lead to innovation: Turning mistakes into growth opportunities Coaching and accountability drive business success Human interaction matters, even in tech-driven industries Adapting and embracing change is key to long-term growth Connect with Ryan Johnson and Filmount: Website: https://www.filmount.com Instagram: https://www.instagram.com/filmountmedia/ Facebook: https://www.facebook.com/filmountmedia/ Chapters and Timestamps: 00:00 – Introduction: Ryan Johnson’s Return 03:12 – Reflecting on Episode One: Lessons Since Launch 07:30 – The Birth and Growth of Filmount Media 12:45 – New Services: Matterport Tours and Staging 18:00 – Idiot Moments: Drone Crashes and Learning Curves 25:40 – Genius Moments: Embracing Growth and Success 34:55 – Coaching, Accountability, and the Power of Adaptation 40:00 – The Future of Filmount and What’s Next for Ryan

    43 min

About

Ever feel like entrepreneurship is one step forward and two steps back? You’re not alone! Idiot to Genius is the podcast for trailblazers like you. Hosts Steph Shoell and Todd Porter dive into the wild stories of inventors, business owners, and event creators, exploring their "idiot moments" and how they found their genius. Each episode proves that failure isn’t the end—it’s the launchpad to success. Whether you’re just starting out or need a fresh spark, this podcast is your ultimate motivator. Ready to go from rookie to rockstar? Let’s get started!

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