If You Want a Better Employee Experience, Listen to Employees with Ephraim Freed, Customer Growth Manager of Reality Labs at Meta

This episode features an interview with Ephraim “Phrai” Freed, Customer Growth Manager of Reality Labs at Meta. Phrai helps growing companies create impactful experiences through community, productivity, and performance while enriching the lives of employees. His digital strategist and communications expertise has been shaped at companies like Magic Leap and Riot Games.

In this episode, Amanda sits down with Phrai to discuss AI’s impact on internal communications, the value of cross-functional relationships, and why an equitable employee experience is critical.

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“You should be spending time in your stores, in the back room, watching people work, observing what they do, how they do it, seeing the problems they face, seeing how they get the information they get. You should understand in great detail how those people work. Step one is for communicators, IT people, executives to actually be there in the field, in the situations and context of these hands-on workers and observing them so that they can build empathy, build insights, and destroy any assumptions that they have about what those people's lives are actually like.” – Ephraim Freed

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Episode Timestamps:

*(02:13): Why Ephraim thinks the employee experience is broken

*(05:25): Ephraim’s career journey 

*(06:50): Segment: Story Time

*(13:07): Segment: Getting Tactical

*(18:03): Creating an equitable employee experience for hands-on and on-screen workers

*(32:02): Segment: Seat at the Table

*(32:36): How cross-functional relationships improve employee experience 

*(37:09): Segment: Asking For a Friend

*(37:23): The rollercoaster of AI

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Links:

Connect with Ephraim on LinkedIn

Connect with Amanda on LinkedIn

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