34 min
Ignore FOMO-Inducing Marketing Trends and Do This Instead with Maci Wescott Don't Rush Me
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- Business
Raise your hand (and I'm raising my hand already) if you're guilty of caving to FOMO-inducing marketing trends. Maybe you've felt one of these:
Oh, I really need to do a membership; or
Oh, I need to create a course — even if it's a mini course! — because that's a good way to bring in money; or
Everyone's on Tik Tok and I need to get on tick tock before it's too late!
…It's that kind of before it's too late feeling that just makes you tighten all of your muscles, clench your jaw, and clench your fists. It's not an ease-filled way to approach marketing.
My guest today, Maci, is all about a holistic approach to marketing.
This means, instead of looking at marketing linked only to the end result (sales), looking at it through the lens of “Okay, what feels good to me? What feels most aligned for me?”
Maybe you hate being on video. Maybe TikTok is your jam.
Maybe you hate the idea of writing a weekly blog post. Maybe writing a second nature to you.
Whatever it is. The end goal isn't just sales. The goal is finding the process and finding the things that grow your business. Things that grow your list, grow your income, but don't completely drain you or go against what feels natural and creative and fun to you.
That discovery process is what we’re talking about in this episode.
Listen in and learn:
Why looking at your metrics is a good start… but not the end-all be-all in marketing. The thing you should actually follow (instead of following FOMO-inducing trends)How the biggest challenge in your business can lay the groundwork for your marketing strategyPlus, listen in for the holisti-somatic history lesson on the Petoskey Stone 🪨
MORE ABOUT MACIMaci is a Business Strategist, Copywriter, and creator of Write Your Own Copy™. She’s known for transforming words into cash through solid offer development, brand distinction, and audience connection. With a soft spot for emerging women entrepreneurs, her clients have big ideas that are changing their industries and the world. She helps these pathmakers design profitable offers using audience-focused marketing techniques and copy that sells these effective solutions with authenticity and ease. Anti-hustle. Cold-brew aficionado. Strengths: Strategic, Activator, Individualization, Ideation, Communication. Enneagram 2. INFJ.
LINKSLearn all about how Maci works with clients hereFollow Maci on Instagram here
Are you a healer or soul-driven coach that needs to get some solid, non-generic contracts in place? Learn more about The Legal Apothecary here.
SUBSCRIBE, RATE, REVIEW
If you learned a little something from this episode, please share it (and be sure to tag me on IG, @heysomaria) or leave a little review of the podcast. It helps so much to get our fabulous guests the recognition they deserve!
Raise your hand (and I'm raising my hand already) if you're guilty of caving to FOMO-inducing marketing trends. Maybe you've felt one of these:
Oh, I really need to do a membership; or
Oh, I need to create a course — even if it's a mini course! — because that's a good way to bring in money; or
Everyone's on Tik Tok and I need to get on tick tock before it's too late!
…It's that kind of before it's too late feeling that just makes you tighten all of your muscles, clench your jaw, and clench your fists. It's not an ease-filled way to approach marketing.
My guest today, Maci, is all about a holistic approach to marketing.
This means, instead of looking at marketing linked only to the end result (sales), looking at it through the lens of “Okay, what feels good to me? What feels most aligned for me?”
Maybe you hate being on video. Maybe TikTok is your jam.
Maybe you hate the idea of writing a weekly blog post. Maybe writing a second nature to you.
Whatever it is. The end goal isn't just sales. The goal is finding the process and finding the things that grow your business. Things that grow your list, grow your income, but don't completely drain you or go against what feels natural and creative and fun to you.
That discovery process is what we’re talking about in this episode.
Listen in and learn:
Why looking at your metrics is a good start… but not the end-all be-all in marketing. The thing you should actually follow (instead of following FOMO-inducing trends)How the biggest challenge in your business can lay the groundwork for your marketing strategyPlus, listen in for the holisti-somatic history lesson on the Petoskey Stone 🪨
MORE ABOUT MACIMaci is a Business Strategist, Copywriter, and creator of Write Your Own Copy™. She’s known for transforming words into cash through solid offer development, brand distinction, and audience connection. With a soft spot for emerging women entrepreneurs, her clients have big ideas that are changing their industries and the world. She helps these pathmakers design profitable offers using audience-focused marketing techniques and copy that sells these effective solutions with authenticity and ease. Anti-hustle. Cold-brew aficionado. Strengths: Strategic, Activator, Individualization, Ideation, Communication. Enneagram 2. INFJ.
LINKSLearn all about how Maci works with clients hereFollow Maci on Instagram here
Are you a healer or soul-driven coach that needs to get some solid, non-generic contracts in place? Learn more about The Legal Apothecary here.
SUBSCRIBE, RATE, REVIEW
If you learned a little something from this episode, please share it (and be sure to tag me on IG, @heysomaria) or leave a little review of the podcast. It helps so much to get our fabulous guests the recognition they deserve!
34 min