Imperfect Marketing Kendra Corman

Send us a Text Message.Cash Miller, CEO of Achieve Entrepreneur and Coworking Center, shares his journey as an entrepreneur and the importance of building a business that is saleable. He emphasizes the loneliness of entrepreneurship and the need for a support system. Cash discusses the value of coworking centers and mastermind groups in connecting entrepreneurs and providing a space for collaboration and problem-solving. He also highlights the importance of customized marketing strategies and...

Send us a Text Message.Episode 219: Balancing Promotion and Value in Your Emails with Host Kendra CormanKendra discusses the tricky balancing act of blending promotion and value in your email marketing. She shares insights on how to engage your audience without coming off as overly promotional and how to build trust and loyalty through valuable content.Highlights from today's episode include:The importance of balancing promotion and value in emailsStrategies for providing educational, inspira...

Send us a Text Message.In today's episode, Kendra is joined by TJ Murphy, owner of Hite Digital Bend and publisher of World Local Central Oregon. TJ guides adventurous entrepreneurs in clarifying their messaging, developing effective marketing strategies, and gaining freedom in their business. He also hosts the Adventurous Entrepreneurs podcast, exploring entrepreneurial journeys to inspire and inform others. Welcome, TJ!Topics Discussed:Designing your business around your lifeBuilding system...

Send us a Text Message.Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we're chatting through the lifecycle of an email subscriber.Subscription Moment: Importance of clear expectations.Welcome Sequence: First impressions matter.Nurturing Phase: Keeping the relationship alive.Handling Unsubscribes: Graceful exits and moving on.Join Kendra every Tuesday and Thursday for more insights.Resources:Kendra's Guide to Email MarketingFollow Kendra on Linked...

Send us a Text Message.In this episode, Kendra Corman and Josh Muskin discuss the impact of AI on content strategy for B2B brands. They explore the evolution of AI-generated content and its effect on organic search results. They also delve into the challenges of targeting in digital marketing and the importance of creative and data in campaigns. The conversation highlights the role of copywriters in leveraging AI as a research enhancement tool and emphasizes the need for marketers to adapt to...

Send us a Text Message.Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we're diving into the fascinating world of email sales psychology.Main Points:Scarcity: Limited time offers create urgency.Social Proof: Use testimonials and success stories.Authority: Share expertise and partner with influencers.Trust: Prioritize subscribers' experience and honesty.Resources:Mastering AI and Communications Book by Kendra CormanMike Capuzzi's Bite Size BooksJoi...