Importance of Representation and Community with Ibukun Oluleye

Sarah and Ibukun discuss the critical role of representation and community in SEO and the wider digital marketing industry. They highlight how diversity in the industry fosters creativity, innovation, and inclusivity in campaigns, ensuring broader audiences feel seen and valued. Ibukun emphasizes the significance of b-digital, a thriving community for Black professionals in digital marketing. By offering mentorship, networking, and resources, b-digital empowers its members to excel and address industry disparities.

About Ibukun

Ibukun Oluleye wears many hats from a Brand Executive at a Birmingham agency to Head of Events at one of the UK's largest black in marketing communities, and a founding member of (BRUMWIM) Birmingham Women in Marketing. She has a passion for platforming underrepresented voices, helping juniors and young people build their personal brand and supporting companies with getting to grips with brand strategy. When she's not working, you'll probably find her reading, learning British sign language or trying to learn crotchet and failing.

Where to find Ibukun

Ibukun's Website

Ibukun Oluleye on LinkedIn

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B-Digital UK

The B-DigitalUK community is a space for black marketers globally to meet, learn and elevate their career. With group chats, social events, workshops, panels, and a community board for jobs and opportunities, it's unapologetic in its mission to platform and support black voices in marketing. With hundreds of members in the UK, North America and Nigeria, the community comes together to teach, share opportunities and cheer each other on in their careers. No matter your background, whether your student, C-suite or somewhere in-between.

B-Digital

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