Improving user retention

Mauricio is currently the Chief Product Officer of Wish and is an expert in the marketplace domain, with experience at major companies like eBay, Google, Facebook and Microsoft. He’s also an active mentor/advisor in the product community. In this episode, we’re discussing retention and how you approach improving it as PM.

We cover: 

• Retention for subscriptions vs one-time purchase products.
• The relationship between onboarding and retention
• How to winback users that have churned

The Product Management Mastermind is a community for product people to get advice, share advice and build relationships. Join ⁠The Product Management Mastermind on LinkedIn. 

References:

• Big Book of Mental Models  
• Rocket Appartamento 

Song Credits: The Right Direction by Shane Ivers - https://www.silvermansound.com

Note: Opinions shared are just those of the hosts and guests and not of the companies they work for.