Improving Your Metric-Based Conversations

The Audible-Ready Sales Podcast

In this episode, we cover one of our most popular topics among our listeners: metrics. And its popularity is well warranted, as it remains a major stumbling block for many reps. John Boney joins us to give pointers on leveraging metrics to strengthen deals while steering clear of the common pitfalls. He discusses:

  • The different types of metrics and what matters to whom.
  • Why reps tend to struggle with higher-level metrics.
  • Asking the right questions to align with the customer’s metrics.
  • Turning metrics into proof points.

Here are some additional resources:
  • Get MEDDICC Certified on Ascender!
  • Achieving a Collective Yes | Ascender Course
  • Executing Your Discovery Strategy | Ascender Course
  • Navigating the Political Landscape | Ascender Course
  • Ascender’s Best Content on Value-Based Selling | Ascender Article
  • How Big is the Pain: Identifying Pain with MEDDICC | Ascender Article
  • A Perspective on Metrics in MEDDICC | Ascender Video
  • Freezing Up With Metrics and PBOs | Podcast
  • Using Metrics Effectively in Your Sales Conversations | Podcast

Visit Ascender, a platform designed solely for salespeople who own a quota. If you enjoy the Audible-Ready Sales Podcast, Ascender is perfect for you! We put out content every day with insights to help you level up in your sales career.

Check out the platform here: https://my.ascender.co/Ascender/
Subscribe here: https://my.ascender.co/Ascender/PlanComparison

Check out this and other episodes of the Audible-Ready Sales Podcast on Apple Podcasts, Spotify, or our website.

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