‘"In business, you have to choose your difficult." -  Dave Rekuc - President of 8-Figure Skincare Brand, Bambu Earth

Dave Rekuc is President of skincare brand Bambu Earth, and a 15 year veteran in e-commerce, initially starting by helping his dad sell backpacks online in 2007. Bit by the concept of modeling out the math behind marketing, it kickstarted Dave’s journey that saw him lead marketing at several companies both agency side and brand side.

Bambu Earth is a primarily DTC natural skincare brand & Dave gave incredible, detailed insight into what it takes to scale brands from sub $100k in annual revenue and how whats needed to scale a brand changes as you move through the gears of growth.

It’s a consumer mindset, tactical marketing heavy episode, that goes into great detail on how Dave has helped scale Bambu to 8-figures, with many lessons and takeaways that other brand founders and marketers can apply to their business.

Covered in the Episode:

• Tactics used to scale Bambu Earth to an 8-figure brand
• Why working at agencies gives you a leg-up to work at brands later in your career
• Marketing advice for brands at different levels of scale
• Selling benefits vs features (is it that black and white?)
• How to have fewer competitors as a brand and battle a transient consumer mindset, especially within beauty.
• When it's time to diversify your marketing channels
• Fixed costs vs distribution: e-commerce brand financials 101
• How to get consumers to purchase products at higher price points
• His take on authentic customer reviews and market research
• CGC vs UGC content (and AGC!)
• Aligning funnels to different products and how that led to growth for Bambu
• Bambu Earth's digital marketing strategy for the next 2-3 years

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