15 episodes

In the Pit shares what founders and marketers are seeing from the front lines. Join host Cody Schneider for personal brain dumps and conversations with business leaders to learn the strategies and tactics being used to acquire first customers, scale growth, and build thoroughbred marketing organizations. Listen down. Level up.

In the Pit with Cody Schneider | Marketing | Growth | Startups Cody Schneider

    • Business
    • 5.0 • 15 Ratings

In the Pit shares what founders and marketers are seeing from the front lines. Join host Cody Schneider for personal brain dumps and conversations with business leaders to learn the strategies and tactics being used to acquire first customers, scale growth, and build thoroughbred marketing organizations. Listen down. Level up.

    farcaster explained | building a company in decentralized social | content diversification to CYA | cody commits to direct mailing people to buy a house

    farcaster explained | building a company in decentralized social | content diversification to CYA | cody commits to direct mailing people to buy a house

    Alright, so in this episode I chatted with Graham McBain, who's deep into the world of Farcaster and decentralized social media. 
    We talked about how Farcaster is trying to make decentralized social happen... again. lol
    Big diff is it is actually getting traction. The Dune graphs for this thing are insane tbh. Graham is building a company in this space and knows his stuff. He's convinced me (well, sort of) honestly.  
    We also talk stories from his real estate days, like sending out thousands of postcards to target zip codes, then door-knocking asking to buy the house.  He basically lays out if you say "I'm not a realtor. This isn't going to be a rental property or some investment bet. Can I buy your house?" you'll get way below market price. So anyway, I'm doing this in 2025. 
    Brought to you by...
    Swell AI: Sign up free - https://www.swellai.com/
    Content marketing is the most impactful thing you can do for your business. But content marketing is the hardest thing to do consistently.
    Creating content, repuposing it, scheduling it, promoting it — normally takes a team of 10+.
    Until Swell AI.
    Swell helps you turn videos into clips, blog posts, newsletters and more. Easily schedule to all channels and promote to your lists. 
    Sign up free - https://www.swellai.com/
    (00:02:30) Farcaster aims to decouple the application from the protocol, allowing users to create their own social networks with built-in economics for spam control.
    (00:10:17) Users can create content and distribute it across various clients like Flink and Abura, offering different user experiences while leveraging the same social graph.
    (00:16:02) Brands can leverage Farcaster for marketing by reaching out to influencers and engaging with the community organically, potentially leading to innovative marketing strategies.
    (00:25:42) Utilizing direct mail with personalized messages and follow-up visits can be an effective way to generate real estate leads and establish genuine connections with potential sellers.

    • 34 min
    employee 8 at cameo | everything they learned about growth | how Cameo stayed cool | how to build viral loops with influencers

    employee 8 at cameo | everything they learned about growth | how Cameo stayed cool | how to build viral loops with influencers

    Cameo, the tech company that prioritized creators and celebrities, had a successful influencer marketing strategy. They understood the importance of building relationships with influencers and dedicated a significant portion of their team to talent outreach and support. They also leveraged user-generated content, such as reaction videos, to promote their platform and attract more users. This approach proved effective in the B2C space, and now there is a growing trend of B2B influencer marketing. Building owned media channels and leveraging AI tools can help companies establish their presence and reach their target audience more effectively. The future of marketing lies in owning the raw materials, such as data and AI models, and building a strong audience base to drive growth.
    Brought to you by...
    Swell AI: Sign up free - https://www.swellai.com/
    Content marketing is the most impactful thing you can do for your business.
    But, content marketing is hard. 
    That's why we made Swell AI to help you do content marketing powered by AI. 
    Turn videos into clips, blog posts, newsletters, social media posts and more. Schedule to your social accounts and start your content flywheel.
    Sign up free - https://www.swellai.com/
    (00:02:07) Cameo's success in influencer marketing was due to their dedicated talent outreach and relations team, which helped them meet the needs of busy celebrities and influencers.
    (00:08:30) Creating viral reaction videos of celebrities on Cameo was a powerful marketing tool that generated organic interest and drove user engagement.
    (00:19:25) Building an owned audience is crucial for successful influencer marketing, as it provides a trustworthy reputation and a direct channel to reach potential customers.
    (00:30:27) The future of influencer marketing lies in B2B influencers, where executives and directors can leverage their personal brands to drive company growth and internal influence.
    (00:36:45) The closer a company is to owning the raw materials or original work product, the stronger their competitive advantage and moat in the AI industry.
    Host Links
    https://inthepitpodcast.com/https://twitter.com/codyschneiderxxhttps://www.linkedin.com/in/codyxschneider/https://codyschneider.com/https://www.drafthorseai.com/
    Guest Links
    https://twitter.com/connor_beemhttps://www.linkedin.com/in/connor-beem

    • 48 min
    The Power of Raw and Unedited Content | Leveraging Authenticity and Value | The Shift in Content Consumption

    The Power of Raw and Unedited Content | Leveraging Authenticity and Value | The Shift in Content Consumption

    So, in this podcast episode, my co-host and I were discussing the power of creating raw and unedited content in today's digital landscape. We talked about how people are craving authenticity and are tired of the overly polished and edited versions of reality. We also touched on the idea of leveraging AI tools to automate content creation and distribution, such as using AI to create clips and repurpose existing content for different platforms. We discussed the importance of personal branding and how it can provide leverage and opportunities within an organization. Overall, we explored the evolving landscape of content creation and the potential for AI to enhance and streamline the process.
    Brought to you by...
    Swell AI: Sign up free - https://www.swellai.com/
    Content marketing is the most impactful thing you can do for your business.
    Content marketing is hard.
    That's why we made Swell AI to help you do content marketing powered by AI.
    Make clips, blog posts, newsletters, social media posts and more automatically.
    Sign up free - https://www.swellai.com/
    Timestamps
    (10:07) Raw and unedited content is going viral because people are tired of the edited version of reality.
    (18:23) Building a personal brand through social media can provide leverage and opportunities for negotiation.
    (29:33) Building a strong following on social media can lead to inbound opportunities and valuable relationships.
    (34:00) The year 2024 will be the year of personal branding, with more founders and C-suite individuals starting podcasts and creating content.
    (43:25) Automating the process of creating and scheduling content across multiple channels can be a high-leverage strategy for personal branding and content marketing.
    Host Links
    https://inthepitpodcast.com/
    https://twitter.com/codyschneiderxx
    https://www.linkedin.com/in/codyxschneider/
    https://codyschneider.com/
    https://www.drafthorseai.com/
    Guest Links
    https://twitter.com/kobyjconrad
    https://www.channelsofgrowth.com/

    • 53 min
    wtf is a Chief Automation Officer | hiring zapier airtable AI experts to automate operations | content production automation tactics

    wtf is a Chief Automation Officer | hiring zapier airtable AI experts to automate operations | content production automation tactics

    Talk with my boy Grant about content marketing and automation. We discussed the power of AI in streamlining content workflows and how it can revolutionize various industries. One key takeaway is the ability to automate tasks like content creation, lead validation, and even sales outreach. By leveraging AI tools and platforms like Airtable, Zapier, and ChatGPT, businesses can save time, increase efficiency, and deliver high-quality content to their audience. It's an exciting time to be in the automation space, and I can't wait to see how it continues to evolve.
    Brought to you by...
    Swell AI: Sign up free - https://www.swellai.com/
    Content marketing is the most impactful thing you can do for your business.
    Content marketing is hard. 
    That's why we made Swell AI to help you do content marketing powered by AI. 
    Make clips, blog posts, newsletters, social media posts and more automatically.
    Sign up free - https://www.swellai.com/
    Timestamps

    (05:12) - Content marketing workflows and automations are the future of efficient content production.
    (13:10) - Repurposing content into different formats for various channels is the key to maximizing reach and engagement.
    (19:04) - Automating financial processes using tools like Fintable and Stripe integration in Airtable can provide valuable insights into cash flow and financial management.
    (26:38) - AI-generated content for outbound sales messaging can be more effective and personalized, increasing the chances of engagement and response.
    (33:40) - The ability to automate and streamline processes across different industries presents an opportunity to disrupt traditional consulting and management consulting services.
    (39:02) - The ownership and accessibility of content are becoming increasingly valuable, and finding innovative ways to repurpose and distribute content is crucial for business success.
    Host Links
    https://inthepitpodcast.com/https://twitter.com/codyschneiderxxhttps://www.linkedin.com/in/codyxschneider/https://codyschneider.com/https://www.drafthorseai.com/
    Guest Links
    https://twitter.com/GrantHushekhttps://www.grantbot.co/

    • 52 min
    Scheduling 1,000+ Meetings with Investors Using a Script That Finds Calendar Links | The Future of Content Creation: AI-Powered Short Videos | Navigating the Underground Communities to Find Young Top Talent and Hire Them

    Scheduling 1,000+ Meetings with Investors Using a Script That Finds Calendar Links | The Future of Content Creation: AI-Powered Short Videos | Navigating the Underground Communities to Find Young Top Talent and Hire Them

    Just had a conversation with this dude named Michael. He's young but already building some crazy. 
    Like, he created this tool that finds calendar links and schedules meetings automatically. Scheduled like a 1,000+ calls in a day by guessing their calendar usernames. Degenerate.
     He's also building this AI that can have conversations with people and it sounds freakishly human. Slightly terrified.
    Best part, there's this whole community of young, self-taught builders like him who are just crushing it. They're all hanging out in these underground hackathon servers and Discord channels. New world.
    Brought to you by...
    Swell AI: Sign up free - https://www.swellai.com/
    Content marketing is the most impactful thing you can do for your business.
    But, content marketing is hard.
    That's why we made Swell AI to help you do content marketing powered by AI.
    Automatically make clips, blog posts, newsletters, Tweets, LinkedIn Posts and more. Then schedule them to your social all within the app.
    Sign up free - https://www.swellai.com/
    Timestamps
    (00:07:54) Michael used a clever hack to schedule meetings with high-profile individuals by finding their calendar scheduling links and reaching out to them directly.(00:17:40) Hackathon discord servers and communities like Buildspace, TKS, and Z-Fellows are great places to find young, self-taught builders and creators.(00:21:42) Shorts.lol is a tool that generates short videos with voiceovers, background music, and related images, making it easy to create content for platforms like TikTok and YouTube.(00:30:06) The social media landscape is shifting towards a rapid-fire approach, where consistently posting content, even if it's not high-quality, can lead to growth and engagement.(00:39:32) The algorithmic changes in platforms like TikTok and YouTube prioritize content that keeps users engaged and fulfilled, leading to potential viral growth for creators.Host Links
    https://inthepitpodcast.com/
    https://twitter.com/codyschneiderxx
    https://www.linkedin.com/in/codyxschneider/
    https://codyschneider.com/
    https://www.drafthorseai.com/
    Guest Links
    https://twitter.com/michaelbeer01

    • 41 min
    How AI content creation changing content marketing | Leverage media for negotiation and partnerships | Hyper-targeted cold email strategies

    How AI content creation changing content marketing | Leverage media for negotiation and partnerships | Hyper-targeted cold email strategies

    Yo what's good. So, in this episode I'm chatting with my buddy Koby about all things cold email and content marketing. We start off by talking about our own experiences with cold email and how we're using it to reach our target audience. 
    Koby's going all out, sending like a gazillion emails a month, while I'm just trying to land a hundred thousand inboxes. We also dive into the power of AI in content creation and how it's revolutionizing the game. We discuss using AI to write blog posts, create videos, and even manage social media accounts. It's wild, man. 
    We go off on tangents about Twitter DMs, leveraging media for negotiations, and the importance of building a strong brand.
    Brought to you by...
    Swell AI: Sign up free - https://www.swellai.com/
    Content marketing is the most impactful thing you can do for your business.
    Content marketing is hard.
    That's why we made Swell AI to help you do content marketing powered by AI.
    Make clips, blog posts, newsletters, social media posts and more automatically.
    Sign up free - https://www.swellai.com/
    Timestamps

    (00:02:22) Leveraging social media platforms like Twitter and LinkedIn can be a powerful growth hack for engaging with potential customers and building authority.
    (00:09:28) AI technology is revolutionizing content creation by producing high-quality, engaging content that surpasses what most humans can write.
    (00:15:18) AI-generated videos can be a valuable tool for repurposing blog posts and expanding content reach on platforms like YouTube.
    (00:19:59) Building a strong brand presence through various media channels, such as Facebook, Instagram, and SEO-optimized content, can lead to partnerships and credibility.
    (00:23:30) Creating valuable content and establishing expertise in a specific niche can lead to organic mentions and discussions about your brand on platforms like Twitter and Reddit.
    (00:28:43) Utilizing AI and data analysis can help target and prioritize leads, allowing for more effective outbound sales efforts and personalized marketing campaigns.
    Host Links
    https://inthepitpodcast.com/https://twitter.com/codyschneiderxxhttps://www.linkedin.com/in/codyxschneider/https://codyschneider.com/https://www.drafthorseai.com/
    Guest Links
    https://twitter.com/kobyjconradhttps://www.rupahealth.com/careers

    • 27 min

Customer Reviews

5.0 out of 5
15 Ratings

15 Ratings

jay232466 ,

This is golden nugget level

This is the best marketing podcast. Finally someone that goes into the gray area of Growth Hacking! I host the AI chat podcast and this is giving me a ton of good ideas for working my way up the charts!

RScottHickle ,

Won’t miss an episode

Trying to break into the podcast world, there isn’t a better place to find tactical advice on how to build an audience that serves your business.

kobygrowsthings ,

Incredible podcast

This has literally ruined audiobooks for me. Hands down the best growth marketing podcast I’ve ever listened to. 🤯

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