Increasing Revenue with Sales and Marketing Alignment with Meagen Eisenberg, CMO of TripActions

This episode features an interview with Meagen Eisenberg, CMO of TripActions. TripActions is the only modern, all-in-one travel, corporate card, and expense solution. Meagen is a transformational leader, advisor and marketer, managing global businesses ranging from startups to mid-market and Fortune 500 companies. She was recently named Top 50 most retweeted by mid-sized marketers according to AdWeek and Top 25 for B2B Marketing Influencers.

In this episode, Meagen shares her insights on how to increase revenue with sales and marketing alignment, the power of the sales marketing road warrior, and how to shift from reactive to proactive marketing.

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“I see demand as aligning with sales teams. What are the goals? What do we have to hit? How does that break down? What are we going to be sourcing? Managing the SDR team, a large part of their pipeline and funnel is going to be coming from the demand, go-to-market organization of marketing, and sales development. Really that’s a key part of success, sales alignment.” - Meagen Eisenberg, CMO of TripActions

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Episode Timestamps:

*(02:48) - Meagen’s Role at TripActions

*(03:28) - Segment: Trust Tree

*(07:32) - Why sales alignment is a key part of success

*(08:06) - Segment: The Playbook

*(14:38) - Building rapport for future business success

*(21:43) - Getting your marketing team close to the customer

*(26:31) - Investing in your website 

*(34:11) - Segment: The Dust Up

*(37:48) - Segment: Quick Hits

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Sponsor

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

Links

• Connect with Meagen on LinkedIn
• Connect with Ian on LinkedIn
• Learn more about TripActions
• www.caspianstudios.com
• TripActions Stands with Ukraine