Industry West’s Journey to a 90% B2B Revenue Boost with Ian Leslie

Ian Leslie is the CMO at US B2B homewares brand Industry West. It all started with Industry West in 2010… now they have a Shopify store and B2B sales reps, with sales of over $20m a year. 

Hit PLAY to hear: 

• The roles of design and user experience in eCommerce 
• Simplicity enhances customer satisfaction 
• How customization contributes to B2B success 
• Why aligned teams are key to growth 
• The importance of continuous adaptation 

Key timestamps to dive straight in: 

[05:41] Industry West ecommerce journey: Drupal, Magento, Shopify. 

[07:33] Creating bespoke, aesthetic, B2B design experiences effectively. 

[09:59] Redesign improved eCommerce site's functionality and aesthetics. 

[13:37] July Shopify launched B2B module, enabling customization. 

[16:51] Educate teams; align website and sales efforts. 

[20:45] Listen to Ian’s Top Tips! 

Full episode notes here: https://ecmp.info/521

Download your copy of “Home Goals” now >>> https://ecmp.info/homegoals

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/