Influencer Advocacy: UGC vs. DVC, Macro vs. Micro-Influencers

Welcome to part 2 of our conversation with Amitkumar Banka, Head of Growth at Swiggy, as we dive into India’s ultra-competitive market, where every rupee counts. Discover how brands can win the price war and why influencers are key in driving impulse buys. Is influencer power here to stay, or is it just a phase? Tune in for hot takes and sharp insights! ✉️ Contact us: ya@drim.one