Your Digital Marketing Coach with Neal Schaffer

Neal Schaffer
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Your Digital Marketing Coach with Neal Schaffer

As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, artificial intelligence and Generative AI, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.

  1. 1天前

    Why PR Still Matters in Digital Marketing (and How to Use It Effectively)

    Elevate your marketing strategy by understanding the transformative power of public relations. Michelle Garrett shares expert insights on integrating PR with marketing efforts, emphasizing collaboration, authenticity, and the importance of writing in crafting compelling narratives. • PR as a game changer for brand visibility • Core writing skills as foundational for PR success • Understanding the role of AI in content creation • The evolving importance of press releas...

    42 分钟

  2. 5天前

    Twitter is No Longer Social Media—What It Means for Your Brand

    Twitter has always been a major player in social media, driving traffic and engagement for businesses. But things, as you well know, have changed. In this episode, I reveal why I believe Twitter is no longer a true social media platform and why I now classify it as "political media." Using my own data and observations, I break down how Twitter's algorithm prioritizes political content over business conversations, why engagement is dropping, and what this means for marketers. Most importantly,...

    17 分钟

  3. 1月27日

    From Idea to Exit: Building an E-Commerce Empire with Neil Twa

    In today’s episode, we’re diving into the exciting world of e-commerce with Neil Twa, co-author of Almost Automated Income with FBA. Neil has spent over a decade helping businesses go from nothing to building scalable, profitable brands that thrive on platforms like Amazon, TikTok, and more. E-commerce is one of the fastest-growing opportunities in digital marketing, offering incredible potential for entrepreneurs who are ready to identify profitable niches, connect with their ideal customers...

    49 分钟

  4. 1月23日

    Mastering Startup Marketing: Tips for Scaling on a Budget

    Navigating the complex landscape of startup marketing presents unique challenges, from building brand awareness to defining audience and managing budgets. By adopting strategic approaches, startups can transform their marketing hurdles into opportunities for growth and success. Inspired by the books I have written, including my recent Digital Threads and Maximizing LinkedIn for Business Growth, here is my definitive guide to startup marketing, including advice on:• Building brand awareness th...

    33 分钟

  5. 1月21日

    Revolutionizing Influencer Marketing with AI: Insights from Alexander Frolov, CEO of Hype Auditor

    AI is redefining influencer marketing by enabling brands to identify the right influencers with unparalleled precision. In this episode, we discussed the transformative role of AI in influencer discovery, personalized outreach, and campaign performance analysis. • The continuous growth of influencer marketing and its increasing relevance • Importance of using AI for authentic influencer identification • Streamlining outreach processes through AI personalization • Enhancing campaign perfor...

    47 分钟

  6. 1月7日

    The Key to Becoming More Discoverable in 2025

    This episode explores effective strategies for improving discoverability in 2025, emphasizing the importance of adapting to video content and content repurposing. Marketers are encouraged to leverage their existing assets and create tailored content to engage audiences on various platforms. • Importance of content as currency in digital marketing • Shift towards video-first strategies for discoverability • Understanding the need for tailored communication across platforms&n...

    26 分钟

  7. 1月3日

    Unlocking Counterintuitive Marketing Strategies with Nancy Harhut: Revolutionizing Marketing through Behavioral Science

    What if embracing the imperfections in your brand could make it more appealing? Nancy Harhut, a leading expert in behavioral science and author of Using Behavioral Science in Marketing, joins us to reveal how counterintuitive marketing strategies can set your brand apart in a crowded market. Discover the unexpected power of acknowledging flaws and strategic misspellings in capturing attention and building consumer trust. Nancy's groundbreaking insights promise to transform your approach t...

    41 分钟

  8. 1月1日

    2025: The Year of the Democratization of Discoverability

    Unlock the future of digital marketing with me as I guide you through the transformative concept of the democratization of discoverability. Ever wondered how to maintain your business's visibility without constantly churning out social media content? This episode promises to reveal how long-lasting content like blogs, podcasts, and YouTube videos can be your key to enduring discoverability. We'll explore the rapidly changing landscape of search, driven by large language models and AI, and dis...

    23 分钟
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关于

As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, artificial intelligence and Generative AI, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.

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