67 episodes

Welcome to the Influential Real Estate Marketing podcast where real estate entrepreneurs come to learn how to generate and convert more leads, increase revenue, and find more meaning. In every episode Amber Joy reveals how to implement the latest technology and lead generation systems, while sharing the marketing secrets and mistakes learned from consulting and speaking to agents across the country -- all in her signature easy-going, easy-to-understand style.

Influential Real Estate Marketing Influential Agent

    • Business
    • 5.0 • 15 Ratings

Welcome to the Influential Real Estate Marketing podcast where real estate entrepreneurs come to learn how to generate and convert more leads, increase revenue, and find more meaning. In every episode Amber Joy reveals how to implement the latest technology and lead generation systems, while sharing the marketing secrets and mistakes learned from consulting and speaking to agents across the country -- all in her signature easy-going, easy-to-understand style.

    Easily Find Your Ideal Client in Real Estate: Step-By-Step

    Easily Find Your Ideal Client in Real Estate: Step-By-Step

    Hey, Amber Joy here!

    Ever feel like you're shouting into the void in the crowded real estate market? Today, we're diving into something super crucial - defining your ideal client avatar. Forget generic marketing; it's time to speak directly to the hearts of your dream clients.

    In this episode of the Influential Real Estate Marketing podcast, I’m joined by my husband Jason, a social media marketing whiz. We’re peeling back the layers on how to pinpoint who you're meant to serve in this vast ocean of real estate.

    Here's what we'll cover:

    Why marketing to everyone is marketing to no one.
    Creating an avatar to focus your messaging, services, and personal brand.
    A step-by-step guide to establish who your ideal client really is.
    How understanding your client avatar shapes your marketing strategies and personal growth.
    The importance of aligning your activities to attract your ideal client.
    This isn't just about theory; it's about transforming your real estate business approach and enjoying what you do even more. So, grab your notes, and let's redefine the way you see your clients and how you attract them!

    Remember, real estate isn't just about selling houses; it's about connecting with people. Let's make those connections count!

    __________
    THE REFERRAL FORMULA (FREE TRAINING):
    Imagine effortlessly connecting with potential clients and leaving a lasting impression. In my free training, I'll teach you how to use video, social media, VIP programs, and more to make that happen. Say goodbye to feeling stuck and hello to standing out and succeeding in today's market. Don't miss out; grab your spot here:
    https://influentialagent.com/referral-formula/

    __________

    OTHER VIDEOS:

    Top 3 Fears About Making Videos and How to Overcome Them ►► https://youtu.be/ugDyrxWN2Ko

    How to Handle Criticism When Marketing Your Real Estate Business ►► https://youtu.be/3tAZsWbpe_c

    Answer These 2 Questions to Find Your Ideal Client in Real Estate ►► https://youtu.be/OUwsgwNaTow

    How To Make Professional Videos At Home Without Pro Gear! ►► https://youtu.be/RjaXNhT6t7Y

    Easily Know The Best Time to Post on Social Media for Real Estate Agents ►► https://youtu.be/QW1ZXsXjdtU

    __________

    RECOMMENDED TOOLS:

    Best Equipment for filming - https://kit.co/MrsAmberJoy

    DJI Mic - https://amzn.to/3xVwtOo

    Small Rig All-In-One - https://amzn.to/3IWKq54

    Ring Light - https://amzn.to/3KHFAtu
    __________

    SAY HI ON SOCIAL:

    Facebook: https://www.facebook.com/MrsAmberJoy

    Twitter: https://twitter.com/mrsamberjoy

    Instagram: https://www.instagram.com/mrsamberjoy

    TikTok: https://www.tiktok.com/@mrsamberjoy
    __________

    LISTEN TO “THE INFLUENTIAL AGENT WITH AMBER JOY PODCAST” HERE:

    iTunes: https://apple.co/2Vc6g8X

    Google Play: http://bit.ly/2VdyKiA

    Stitcher: https://bit.ly/3hQVEYK

    Spotify: https://spoti.fi/2Z28tbk

    #RealEstateMarketing #InfluentialAgent #RealEstateTips

    • 37 min
    Real Estate Marketing Ideas: Stop Doing "Social Media"

    Real Estate Marketing Ideas: Stop Doing "Social Media"

    🌟 Welcome to another episode of the Influential Real Estate Marketing podcast! 🏠

    Today, join us, Amber Joy and Jason, as we deep dive into a game-changing approach to social media for real estate agents.

    It’s time to simplify and amplify your efforts. We're breaking down why focusing on one social media platform and mastering it can be your golden ticket to success. 🎫

    🔑 Key Takeaways:

    - Why Less is More: Discover the power of honing in on one platform to maximize your impact.

    - Platform and Sub-Feature Selection: Learn how to choose the right platform and its features that align with your goals and ideal audience.

    - Authority Strategy: Unveil the Video Leadership Quadrant by James S. Anderson and apply its principles to establish your online presence.
    Consistency is Key: Strategies to maintain a regular and impactful posting schedule.
    Data-Driven Pivoting: Understand when and how to pivot your strategy based on platform changes and analytics.
    📈 This episode is a must for real estate professionals looking to cut through the noise and truly connect with their audience. Whether you're new to social media or seeking to refine your existing strategy, we've got insights and practical tips to help you on your journey.

    Don't forget to like, share, and subscribe for more insightful episodes. Your path to social media mastery in real estate starts here!

    #RealEstateMarketing #SocialMediaStrategy #FocusedMarketing #InfluentialAgent #Podcast

    • 43 min
    Create Real Estate Content Quickly and Easily

    Create Real Estate Content Quickly and Easily

    Welcome to the Influential Real Estate Marketing podcast, where we're about to unveil the secrets to breaking through the noise and capturing your audience's attention like never before. Join hosts Amber Joy and her expert partner-in-crime, Jason, as they dive deep into the art of crafting captivating content that not only reaches your audience but leaves a lasting impact.

    Forget about your content blending into the background. In this episode, we're pulling back the curtain on how to develop story-driven content that resonates with your audience on a profound level, transforming the way they perceive your brand.

    From selecting emotion-driven topics tailored to your specific audience—whether they're buyers, sellers, or niche markets—to leveraging cutting-edge AI tools like ChatGPT to craft compelling scripts that sound uniquely you, we've got you covered.

    But that's not all. We'll also tackle the crucial issue of maintaining authenticity in AI-generated content, a challenge many agents face. Plus, we'll guide you through measuring the effectiveness of your content through engagement and leads, empowering you to continuously refine your strategies based on invaluable audience feedback.

    So if you're ready to elevate your real estate marketing game to new heights, join us on this transformative journey. Tune in now and let's unlock the blueprint for success together.

    • 39 min
    Episode #064: Unlocking Success: How to Create a Special VIP Experience for Your Most Valued Referrers

    Episode #064: Unlocking Success: How to Create a Special VIP Experience for Your Most Valued Referrers

    Unlock the secrets to success in real estate with our latest podcast episode focusing on the exclusive world of VIP programs. Curious about how top industry players are leveraging these programs to skyrocket their business? Join us as we delve into the strategies, perks, and benefits that make VIP programs a game-changer in the competitive real estate landscape.

    Discover what it takes to create a VIP experience that keeps clients coming back for more. From priority access to new listings to personalized concierge services, we'll explore the perks that set VIP clients apart and drive business growth.

    But that's not all – we'll also uncover the key considerations involved in crafting a successful VIP program, including client segmentation, feedback gathering, and ROI analysis. Whether you're a seasoned professional or new to the industry, this episode is packed with actionable insights to help you elevate your real estate game.

    Don't miss out on this opportunity to gain a competitive edge and take your business to new heights. Tune in now and unlock the power of real estate VIP programs!"

    This version provides a glimpse into what listeners can expect from the podcast without revealing all the details, enticing them to tune in to learn more.

    • 29 min
    If I Was To Start My Real Estate Career Over Again In 2023

    If I Was To Start My Real Estate Career Over Again In 2023

    Hey, it's Amber Joy, and imagine this: if I were to start my real estate career over again in 2023, these are the exact lead generation strategies I would rely on. Join me as I unveil the roadmap to rebuild a thriving business from scratch using five essential lead sources.

    From harnessing the power of my sphere of influence to launching a successful YouTube channel, leveraging micro-content, establishing valuable vendor referral partnerships, and tapping into the potential of realtor-to-realtor referrals, I'll share my insights and proven techniques to jumpstart your real estate journey in the ever-evolving market.

    Don't miss out on this opportunity to learn from my 20 years of experience and gain the momentum needed to excel. Subscribe, hit that bell icon, and be ready to embark on an exciting adventure of rebuilding your real estate career in 2023.

    Let's make this year your best one yet! Remember to like, comment, and share this episode with fellow agents ready to embrace the future of real estate. Together, we'll achieve remarkable results and thrive in this dynamic industry.
    __________
    FREE TRAINING:

    Imagine connecting with potential clients and making a lasting impression effortlessly. With this training, you'll learn how to use video, social media, VIP programs, and more to make that happen. Say goodbye to feeling stuck and hello to standing out and succeeding in today's market: https://event.webinarjam.com/register/39/5v53qc3v

    __________

    OTHER VIDEOS:

    Top 3 Fears About Making Videos and How to Overcome Them ►► https://youtu.be/ugDyrxWN2Ko

    How to Handle Criticism When Marketing Your Real Estate Business ►► https://youtu.be/3tAZsWbpe_c

    Answer These 2 Questions to Find Your Ideal Client in Real Estate ►► https://youtu.be/OUwsgwNaTow

    How To Make Professional Videos At Home Without Pro Gear! ►► https://youtu.be/RjaXNhT6t7Y

    Easily Know The Best Time to Post on Social Media for Real Estate Agents ►► https://youtu.be/QW1ZXsXjdtU

    __________

    RECOMMENDED TOOLS:

    Best Equipment for filming - https://kit.co/MrsAmberJoy

    DJI Mic - https://amzn.to/3xVwtOo

    Small Rig All-In-One - https://amzn.to/3IWKq54

    Ring Light - https://amzn.to/3KHFAtu
    __________

    SAY HI ON SOCIAL:

    Facebook: https://www.facebook.com/MrsAmberJoy

    Twitter: https://twitter.com/mrsamberjoy

    Instagram: https://www.instagram.com/mrsamberjoy

    TikTok: https://www.tiktok.com/@mrsamberjoy

    • 12 min
    Stop Wasting Time With Real Estate Pop-Bys

    Stop Wasting Time With Real Estate Pop-Bys

    Welcome to another insightful episode on our channel - "Stop Wasting Time With Real Estate Pop-Bys". If you're a real estate entrepreneur looking to improve relationships and build a stronger influence in your local market, this episode is just for you! I'm here to debunk the age-old strategy of real estate pop-bys and offer you a far more effective alternative.

    Pop-bys used to be the go-to tactic for staying top-of-mind with past clients and your sphere of influence. But with changing times and the rise of technology, pop-bys are no longer an effective marketing strategy. Why? People are more reserved about unexpected visits and more importantly, pop-bys aren't scalable! As your sphere grows, visiting each one regularly becomes a time-consuming task that may not yield the results you're looking for.

    So, what's the alternative? In this episode, I introduce you to the concept of a VIP Program, also known as a customer appreciation program. Instead of in-person pop-bys, you'll learn to implement a system where you send personalized, unexpected gifts to your biggest supporters and top referrers. Plus, you'll get insights on how to run this system efficiently without it consuming all your time.

    I'm Amber Joy, a realtor coach with over 20 years of experience, and I'm here to share my valuable insights on ditching real estate pop-bys. Learn to level up your marketing strategy and become a more influential agent in your area. Don't let your friends continue with outdated strategies - share this podcast with them and help them stop wasting time with real estate pop-bys!

    Interested in more such strategies? Make sure to subscribe to our podcast. Also, check out our Sphere Influencer coaching program - an innovative solution to help you dominate your market without purchasing leads.

    Remember, "Stop Wasting Time With Real Estate Pop-Bys" and start investing your time wisely! Don't forget to hit the like button if you found this episode useful, and do check out my other podcasts for more lead generation and marketing strategies for your real estate business.

    Stay tuned, and I'll see you in the next episode!
    __________
    FREE TRAINING:

    Imagine connecting with potential clients and making a lasting impression effortlessly. With this training, you'll learn how to use video, social media, VIP programs, and more to make that happen. Say goodbye to feeling stuck and hello to standing out and succeeding in today's market: https://event.webinarjam.com/register/39/5v53qc3v

    __________

    OTHER VIDEOS:

    Top 3 Fears About Making Videos and How to Overcome Them ►► https://youtu.be/ugDyrxWN2Ko

    How to Handle Criticism When Marketing Your Real Estate Business ►► https://youtu.be/3tAZsWbpe_c

    Answer These 2 Questions to Find Your Ideal Client in Real Estate ►► https://youtu.be/OUwsgwNaTow

    How To Make Professional Videos At Home Without Pro Gear! ►► https://youtu.be/RjaXNhT6t7Y

    Easily Know The Best Time to Post on Social Media for Real Estate Agents ►► https://youtu.be/QW1ZXsXjdtU

    __________

    RECOMMENDED TOOLS:

    Best Equipment for filming - https://kit.co/MrsAmberJoy

    DJI Mic - https://amzn.to/3xVwtOo

    Small Rig All-In-One - https://amzn.to/3IWKq54

    Ring Light - https://amzn.to/3KHFAtu
    __________

    SAY HI ON SOCIAL:

    Facebook: https://www.facebook.com/MrsAmberJoy

    Twitter: https://twitter.com/mrsamberjoy

    Instagram: https://www.instagram.com/mrsamberjoy

    TikTok: https://www.tiktok.com/@mrsamberjoy

    • 8 min

Customer Reviews

5.0 out of 5
15 Ratings

15 Ratings

RTR Debbie ,

Great info!!

Influential Agent does an amazing job of presenting really practical ways to rehumanize our business! Love their podcast!

jadesroom ,

Great Content

and unlike many other podcasts, Jason and Amber do not promote themselves, their coaching, or their website every other minute.

Relax with Rachel ,

Found my new go to podcast

Thank you for putting this together for real estate listeners. I’m a new agent to Real Estate and find not everyone is always willing to share “what’s working” for them. I’ll be share your podcast to my brokers forum.
Thanks again!

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