Becoming Preferred

Michael Vickers
Becoming Preferred

In this informative and practical podcast, Michael and his guests share the latest strategies and tactics to help you become the preferred provider (the emotional favorite) in the markets you serve. The key insights and strategies discussed, come from Michael's experience working with many of the finest brands in business today and his guest interviews will inspire you, educate you, and give you the tools you need to be successful in today's turbulent and competitive marketplace.

  1. Liz Brooks – Podcast Marketing, The Key to Differentiation

    5 NGÀY TRƯỚC

    Liz Brooks – Podcast Marketing, The Key to Differentiation

    SEASON: 4 EPISODE: 29 Episode Overview: Ready to level up your PR game? In today’s competitive marketplace, one of the best ways to position yourself as a thought leader, enhance your reputation, and attract potential clients or customers is through Podcast interviews.  This popular PR tool provides you a unique opportunity to connect with your target audience, build credibility, and share your story in an authentic and engaging way. To help us understand how to use podcasts as an effective PR strategy, is my guest, PR Podcast Marketing Specialist, Liz Brooks. Guest Bio:  Liz Brooks is a client and media relations professional with a specialized focus on guiding SMEs and brands through strategic Podcast Interview Marketing campaigns. With a rich background in PR, including experience with prominent traditional media outlets and leading blue-chip agencies, Liz combines her expertise in media relations with innovative podcast marketing strategies.  Her ability to harness the power of creative storytelling allows clients to effectively engage target audiences, build brand authority, and achieve tailored communication goals. Liz’s sophisticated approach to blending podcast marketing and PR ensures maximum outreach and impact, making her a trusted advisor for brands looking to navigate the evolving media landscape with precision and innovation. Resource Links: Website: https://interviewvalet.com/liz/  Podcast Production Platforms we would recommend: Descript: https://www.descript.comAlitu: https://alitu.com Insight Gold Timestamps: 01:59 I've been a long life musician 04:01 I didn't realize that I've been doing PR this whole time 06:24 Now with Interview Valet, I act as a PR strategist and also a client account manager 07:48 60 or 70 % of podcasts fail because they don't get past 5 or 6 episodes  08:49 If you want to get into podcasting, first of all, you really have to want it 09:32 Lots of great software programs, Descript 10:09 It's also a statistic that people will trust their favorite podcasters more than other news sources  11:46 Big shoutout to Interview Valet 12:45 There are the folks that go for the daily podcasts 14:44 I think it really matters on the content  15:11 30 to 40 minutes is usually the sweet spot 18:04 If you really want to be able to measure results, start using welcome pages 19:05 What are some of the key coaching techniques  20:43 What is a problem that you help solve? 22:28 What do you recommend from Interview Valet’s perspective? 23:46 You say, and teach, that authenticity is crucial for podcast interviews 25:43 What trends or emerging trends do you see in podcast PR? 27:58 There's some industries or segments that have a reputation for being a little dry and maybe boring  30:15 What advice would you give listeners who want to leverage podcasting as a powerful tool 32:01 InterviewValet.com/Liz Connect Socially: LinkedIn: https://www.linkedin.com/in/lizgbrooks/ Email: liz@interviewvalet.com Sponsors:  Rainmaker LeadGen Platform Demo: a...

    34 phút
  2. Tyler Hayden – Engaging and Energizing Your Team

    9 THG 12

    Tyler Hayden – Engaging and Energizing Your Team

    SEASON: 4 EPISODE: 28 Episode Overview: In today’s business world, leaders who create workplace cultures that are engaging and energizing, create a distinct advantage for their companies and organizations. Whether it’s managing teams virtually or at the office, my guest today will share insights and strategies on how to build a strong and cohesive team from the ground up, how you can overcome communication breakdowns within teams, and how to build trust with your team members to take them to the next level. Join me now for my conversation with team building expert, author and speaker, Tyler Hayden. Guest Bio:  Tyler Hayden CSP, is a keynote speaker like you’ve never experienced before! Since 1996, Tyler continues to be a sought after internationally respected team building designer, best-selling author, and business speaker. He delivers a powerful punch that inspires teams, innovates management techniques, and invigorates team engagement. When it comes to empowering audiences and teams to succeed—and to be their best every day—Tyler leads the way with insight and laughter. His team building workshops and motivational keynote speeches receive rave reviews from managers and business leaders alike. "Energizing," "hilarious," "who knew learning could be this much fun,” and "ideas I can easily implement," are things regularly said by Tyler's clients about his keynotes and team building events. He is the author of over twenty-five books and the creative mind behind 100s of powerful and fun team building products including: The Business that Cared About People, The 14-Minute Mentor, Livin' Life Large, Father's & Mother's Message in a Bottle, TEAM Activities, and More. Tyler is a thought leader who works internationally with Fortune 500, Inc 5000 and Premier Associations to level-up their learning design. Tyler's innovative gamification and in-depth understanding of multiple intelligences yields programs that increase engagement and learning in amazingly simple ways. Make sure your seat backs are up and your table trays are stowed, because he unleashes Canada's Answer to Alternative Energy ... Resource Links: Website: https://www.tylerhayden.comProduct Link: https://www.tylerhayden.com/shopTeam Building School: https://teambuildingschool.xperiencify.io/quick-start/order/ Insight Gold Timestamps: 01:56 The best way to stay employed was to hire yourself 04:25 I was reading Mihaly Csikszentmihalyi’s book on Flow 04:41 a...

    38 phút
  3. Inge Maskun – Create and Live Your Inspired Life

    2 THG 12

    Inge Maskun – Create and Live Your Inspired Life

    SEASON: 4 EPISODE: 27 Episode Overview: Ready to create and live your inspired life? If you have been curious about what more in life you can be, or do, or have, or create, or share, or give, or expand, then this episode is for you. My next guest says that the only thing standing between you and your inspired life is a DECISION.  Without knowing all the answers, your dream, your vision, deserves you. To help us understand how we can create an inspired life and become a better version of ourselves, is speaker, writer, and transformational teacher, Inge Maskun. Guest Bio:  Inge was born and raised in Indonesia by two strong women after her mom died. She was six years old. These women were her aunt and grandmother. Growing up, she was encouraged to pursue higher education, but she was never asked what she would love to be and do. It was a directive instead of an invitation. It was a statement, by them, instead of a question. And that was how she built a few businesses, and a life -- from her 19-year career in advertising and marketing in Indonesia, as a managing partner alongside her husband building an import business (shortly after moving to Minnesota), and as a network-marketer. She rarely asked herself, WHAT WOULD I LOVE to be, do, create, have, and give? Better yet, if I knew nothing was impossible? Questions generate ideas. Inge has been drawn to self-expansion since 1984. She read books, was involved in book clubs for personal growth, joined many courses, and networked with like-minded people. Her continued curiosity about the question ‘what would I love’ gained traction after she closed the import business. She became certified as an Integrative Nutrition Health Coach in 2015 and started working with clients through Community Action Duluth and Safe Haven (a center in her town that provides services to women, whose lives have been affected by physical, emotional, sexual, and economic abuse).  During this working partnership; guiding and workshopping participants, she witnessed the impact of fear and worry on people’s well-being. Inge experimented with a different strategy by introducing the question: WHAT WOULD I LOVE? The feedback she received brought Inge to the next path of understanding – someone’s wellbeing reflects what one loves and worries about. That’s when Inge decided to and pivoted into Life Coaching, providing transformative guidance for her clients to serve a vision of the life they are inspired to and love to live.  Inge’s teacher says, “The quality of our life is framed by the quality of questions we are willing to ask.” Most of us learn to ask very weak questions of the Universe →What do I think I can do? What does my bank account say I can do? What does my current job say I can do? Since then, Inge has deepened her understanding and the implementation of living from this generative state and vibration: WHAT WOULD I LOVE? She’s certified as a Passion Test Facilitator, a DreamBuilder Coach, and a Life Mastery Consultant. Inge lives in Duluth, Minnesota, with her husband and a sassy cat named Coco. Resource Links: Website: Website: www.ingemaskun.comWorkshop: https://ingemaskun.com/events Insight Gold Timestamps: 01:59 My mom died when I was 6 06:36 So it opened my mind and I said, I have a choice 07:52 Until I landed on the dream building program, and it changed everything for me 10:49 How many of us adults were actually introduced to the idea 12:34 Where your attention is, energy flows there 14:06 I thought it was a great question, What would I love? 15:06 When you ask the question, you get the answers 16:58 I use the word...

    35 phút
  4. Deborah Shames – Level Up Your Communication Game

    25 THG 11

    Deborah Shames – Level Up Your Communication Game

    SEASON: 4 EPISODE: 26 Episode Overview: Personal and business success boils down to how effectively you communicate. Anxiety, rambling, or the inability to connect, engage, and deliver a message effectively can hold you back or, even worse, tank your career. Identifying your unique strengths and speaking authentically, supported by a suite of skills, will help you speak confidently so you can be more effective. To help us understand how we can level up our communication game, is best-selling author, speaker, trainer and coach, Deborah Shames.  Guest Bio:  Deborah is passionate about speaking and training. That’s why she wrote or co-wrote four books on communication and public speaking, including the business best-seller Own the Room. And because Deborah ran a successful film company in Sausalito, CA. for fourteen years, she knows how difficult it is for women to stand out and succeed. Her latest book is Out Front: How Women Can Become Engaging, Memorable and Fearless Speakers. Deborah won the Author of Influence award for this book from the National Women of Influence organization. She walks the talk by speaking regularly across the country to motivate and inspire professional women. Deborah has coached and trained thousands of professionals from all industries to communicate more effectively. Her work has supported A-list performers in television and film, CEO’s of major corporations, gold-medal Olympians, and political candidates. Her clients also include professionals in finance, law and insurance. Deborah ran the successful Calabasas group of a national business organization and was awarded “Consultant of the Year” by the Los Angeles Business Journal. Deborah uses her experience directing over sixty award-winning films to make her business clients more genuine, effective, and successful. It doesn’t matter whether they are delivering a keynote address, speaking to a Board of Directors, or pitching for new business. Deborah donates her time training MBA candidates in presentation skills at UCLA, Pepperdine, USC and Cal Lutheran, as well as executives of non-profits to increase their fund raising. Her personal goal is to prepare women, from Millennials to seasoned veterans, with the skills they need to be out front. Resource Links: Website: https://eloqui.biz/Product Link: https://eloqui.biz/products/ Insight Gold Timestamps: 01:26 One of my favorite early jobs was as the communications specialist on the Menominee Indian Reservation 03:00 You say that everything communicates something 03:59 When people are listening to you, if you don't give them specifics and visual specifics…. 05:59 Anxiety is a tool to keep you sharp and focused 07:31 It's a challenge for both because people follow old models 09:33 You've got to hook people with the opening and especially with the close 10:06 You say that intention, when we speak, is essential 11:44 I have 500 active verbs that if your listeners want to email me, I'll send them dshames@eloqui.biz 13:44 Here's another simple one: You bridge when you have 15 minutes before you go on 15:03 If you've got butterflies, someone told me one time, get them flying in formation 17:26 Work off an outline 18:07 Keep that ability to think on your feet with some anxiety 22:04 Whether it’s virtual or real, never use PowerPoint for your open or your close 22:47 a...

    39 phút
  5. Eryn Anitavi – The Neurodivergent Advantage

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    Eryn Anitavi – The Neurodivergent Advantage

    SEASON: 4 EPISODE: 25 Episode Overview: In today’s complex workplace we have a myriad of people with skill sets and attributes that all contribute to the value of the business. One subset of people in the workplace are the neurodivergent.  My guest today is here to help us understand how neurodivergent people function, how their superpowers add value to the organization, and how we can create an environment where they can thrive. Join me now for my conversation with entrepreneur, speaker, and business strategist, Eryn Anitavi. Guest Bio:  Eryn Anitavi is an autistic and creative visionary with a passion for strategy, an appreciation for a good cup of tea, and a commitment to build a life she doesn’t need a vacation from. Seattle is home as the clan mom to a collection of young adults​...some of whom are definitely hers, some of whom are mostly hers, and some that come and go freely, but they're cool, so it's okay. Her innovative venture, Sapphire Partners, serves fellow visionaries and executives through premier, executive support and chiefs of staff, as a managed service in a fractional or full-time capacity, remote, hybrid, or in-person. In addition, her Sapphire Academy is a proprietary and intensive training curriculum for high-level executive support, built for admins of any skill level, or those who are doing a career pivot into the highly specialized world of executive support. With its flexible framework model, students learn the skills and insights needed to ‘systematize the abstract'. Resource Links: Website: https://choosesapphire.com/Product Link: https://choosesapphire.com/high-impact-solutions/ Insight Gold Timestamps: 04:32 Within neurodivergency 06:45 What would you say are some of the superpowers?  06:56 Where you have the superpower, you also have kryptonite 11:02 Neurodivergent info dumping 12:17 Neurodivergency, it's a language 14:56 Knowing the neurodivergent tendencies will give you the night vision goggles 16:01 Bridging the gap 16:44 When you build for the minority, you make it better for the majority, but if you build for the majority, you alienate the minority 20:35 And I'm like, wait a second, why are you doing it that way? 22:38 The one-to-one peers is significantly hard 25:06 A hiring process and work environment that attracts and empowers neurodivergent talent 27:17 You built a company supporting neurodivergent executives 28:45 There's kind of this gap between actionable strategies and holistic wellness 30:44 What are some self care practices or productivity hacks that you rely on 31:31 Body doubling is also a growing thing within neurodevelopment 32:58 Group doubling 34:02 In just neurodivergency, we'll experience some form of trauma or violence before the age of 21 Connect Socially: LinkedIn: https://www.linkedin.com/in/eryn-anitavi/ LinkedIn Business: https://www.linkedin.com/company/choose-sapphire-partners/ Facebook: https://www.facebook.com/ChooseSapphire  X Twitter: https://x.com/EAnitavi YouTube: https://www.youtube.com/@Eryn_Anitavi-Sapphire_Partners/videos  Instagram: a...

    39 phút
  6. Joe Rivera – Reforge Your Life and Unlock Your Potential (Explicit Warning)

    11 THG 11

    Joe Rivera – Reforge Your Life and Unlock Your Potential (Explicit Warning)

    SEASON: 4 EPISODE: 24 Episode Overview: In today’s fast-paced world, it is easy to feel overwhelmed, stuck, or lost on the path to personal growth and self-improvement. Breaking through your limitations to achieve your goals can seem impossible.  My guest today says that by changing your mindset, growing emotionally, mentally, spiritually, and breaking bad habits is the way to a more fulfilling and purpose driven life. Join me now for my conversation with Joe Rivera. Guest Bio:  When it comes to life’s ups and downs, Joe has been there and done that. He went from earning 7 figures a year to losing it all while hitting rock-bottom after battling substance abuse. As a result of achieving sobriety and happiness, Joe has bounced back and is hitting the ground running. Based on what he learned from rock-bottom and on his upward path to success, he’s created a road map that empowers top-earning professionals who are feeling exhausted and powerless. Joe’s system uses simple steps to align an individual’s mind, body, soul, and finances to achieve ultimate productivity and fulfillment.  Joe was inspired to become a life coach and a motivational speaker simply because he knows what it’s like to hit a wall of exhaustion and lack direction. He knows that there are millions of people out there that have their own personal struggles and are going through something similar to what he went through. Joe’s goal is to empower individuals across the nation to use their own resilience to make their own comeback story. Resource Links: Website: https://www.withjoerivera.com/Product Link: https://www.withjoerivera.com/services Insight Gold Timestamps: 02:53 My life goes dark and becomes completely unmanageable 03:49 I said, I don't want to do this anymore, sis 05:55 Being rich, but spiritually bankrupt, is not fun 08:11 Spirituality is also about walking and living in your purpose 10:15 Are there strategies for handling that procrastination  12:28 You put your goals together and you lost some weight 13:32 Realizing that your past doesn’t define you 15:20 If you're learning from those failures…. 17:18 Lead by example and show them 20:06 How do we manage that diverse workforce as leaders? 21:06 How do I communicate with each of those different generations? 22:35 The power of vulnerability 23:26 Vulnerability doesn’t show weakness 25:00 Imagine you were told you only had one year left to live. What would you be doing?  26:36 Building a support network is absolutely vital 28:12 Fail stands for: First Attempt In Learning 28:19 Procrastination is the grave in which opportunity is buried Connect Socially: LinkedIn: https://www.linkedin.com/in/joe-rivera-0a27b311b/ Facebook: https://www.facebook.com/withJoeRivera Twitter: https://x.com/w_Joe_Rivera YouTube: https://www.youtube.com/@reforgeacademywithjoeriver6288 Instagram: https://www.instagram.com/withjoerivera/ Email: louiejoey30@gmail.com Sponsors:  Rainmaker LeadGen Platform Demo: a...

    30 phút
  7. Jason Kramer – Navigating Sales Enablement Technology

    4 THG 11

    Jason Kramer – Navigating Sales Enablement Technology

    SEASON: 4 EPISODE: 23 Episode Overview: In a dynamic business landscape, growth relies on relevant data from your customer interactions and marketing insights. Employing Strategic CRM strategies to collect that data, will boost efficiency, enhance your performance, and help you convert more leads into loyal customers.  Navigating the crowded sales enablement technology marketplace can be daunting. To help us understand what we should focus on to improve our productivity and optimize the sales process is my guest, Jason Kramer. Guest Bio:  Jason Kramer is the founder and CEO of Cultivize, a consulting firm specializing in B2B lead nurturing strategies and “Done for you” custom CRM implementation. With over 20 years of experience in marketing and business development, Jason has worked with renowned brands like Virgin Atlantic Airways and Johnnie Walker. He began his career as a designer, later establishing a boutique agency where he helped launch numerous small businesses. In 2018, Jason founded Cultivize to empower organizations by connecting customer data with marketing campaigns and sales activities, helping them convert leads into loyal customers. His team focuses on improving collaboration between sales and marketing, identifying warm leads, and optimizing the sales process. Jason is passionate about helping businesses grow through strategic solutions that streamline the customer journey. He lives in New York with his wife, two children, and two dogs, enjoying family time and boating on the Hudson River when he’s not driving client success. Resource Links: Website: https://cultivize.com/Product Link: https://cultivize.com/sharpspring-platinum-certified-partner/ Insight Gold Timestamps: 02:56 I built a business for 16 years helping service based businesses with branding, web development 04:52 If they get a no or a maybe they don't know what to do 06:31 Education comes in a different form depending upon the business 07:14 The flip side of nurturing is about the engagement 08:39 What you have to really consider is how long the typical sales process is 10:05 The nurture part 13:34 There's often a misperception 16:50 The CRM Fit Assessment  18:18 How good is the support 21:32 What are the pain points you're having now 23:35 Pipeline leakage, you talk about as a common CRM challenge 25:51 I’m a really big proponent of creating automated reminders for salespeople 26:40 The silos within organizations and companies  28:00 If they're logging their activity in the CRM…. 30:54 If I don't find that in my initial call with a prospective client, we probably won't work together  33:05 Afterthelead.com Connect Socially: LinkedIn: https://www.linkedin.com/in/jasonleighkramer/ FaceBook: https://www.facebook.com/cultivize/ Twitter (X): https://x.com/cultivize YouTube: https://www.youtube.com/@CRM-advisor-implementor Resources: a href="https://cultivize.com/learnmore/"...

    35 phút
  8. Kit Welchlin – Stress, Time, and Procrastination Management

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    Kit Welchlin – Stress, Time, and Procrastination Management

    SEASON: 4 EPISODE: 22 Episode Overview: The workplace is changing and changing rapidly, creating chaos, increasing our stress, and causing burnout. To thrive in today’s marketplace, we must level-up our emotional intelligence, strengthen our resiliency, and manage the extreme stress in our personal and professional lives to avoid burnout.  My guest today will share his insights and strategies so that we can learn, laugh, and grow amongst the chaos. Please join me for my conversation with award winning speaker and workshop facilitator, Kit Welchlin. Guest Bio:  A born public speaker and trainer, Kit Welchlin began public speaking at the age of 9 in 4-H. By 16, he was organizing and facilitating presentations on leadership, citizenship, community service and motivation for the 4-H and Future Farmers of America. Kit Welchlin purchased his first manufacturing company at age 21, and by 26 was CEO and Chairman of the Board of three manufacturing companies in three states. He’s been an instructor with the Minnesota State Colleges and Universities, where he has been repeatedly nominated Outstanding Faculty. He is a Professional Member of the National Speakers Association. Kit has a B.S. Degree in Speech Communication, Business Administration and Political Science. He earned an M.A. Degree in Speech Communication and Business Administration. Resource Links: Website: https://welchlin.comProduct Link: https://welchlin.com/products/ Insight Gold Timestamps: 04:08 How are you seeing emotional intelligence come in to the workplace? 05:42 One of the things on my handling difficult people presentation…. 06:42 Being nimble and being agile is very important  08:47 People don't mind change, they just don't like being changed 09:32 When we talk about chaos and change 11:17 The key is to discuss the continuities 12:45 Goals versus desired outcomes 14:16 Quickness, quantity, and quality 15:56 The desired result is the hope or aspiration of how things could turn out 19:22 There's about 16 different reasons why people procrastinate 21:25 If we make this decision or take this action, what could go wrong? 22:26 What roadblock am I putting up on myself that may or may not be real? 24:21 Would that be their fault, or is that just a situation they find themselves in?  26:54 I think empathy is probably the hardest soft skill to develop 28:08 Effective work relationships really help us manage stress 29:59 It really comes down to we need to be well fed, well rested, and well exercised 30:11 There's five criteria to an exercise program that will work if we put it to work 31:00 We have to have physical remedies to reduce stress 32:16 I always tell people that kind of feel stagnant in their careers…. 34:40 If you want to learn, you want to laugh, and you want to grow, get Kit Welchlin Connect Socially: LinkedIn: https://www.linkedin.com/in/kitwelchlin/ Facebook: https://www.facebook.com/kwelchlin Twitter: https://twitter.com/kitwelchlin?lang=en YouTube: https://www.youtube.com/c/KitWelchlin Email: kit@welchlin.com Sponsors:  Rainmaker LeadGen Platform Demo: a...

    36 phút
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Giới Thiệu

In this informative and practical podcast, Michael and his guests share the latest strategies and tactics to help you become the preferred provider (the emotional favorite) in the markets you serve. The key insights and strategies discussed, come from Michael's experience working with many of the finest brands in business today and his guest interviews will inspire you, educate you, and give you the tools you need to be successful in today's turbulent and competitive marketplace.

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