Innovation, Digital Ad Sales and the Future of Media with Duncan Tickell - Episode 1

Listen to the first ever episode in the BrightGen Media Podcast series! Recorded in September 2021, Jana Hlistova of BrightGen interviews Duncan Tickell - Chief Revenue Officer of publishing company, Immediate Media. 

Duncan reveals the secret to Immediate Media’s success, and why they had the best half year ever in the first half of 2021. They discuss media strategy, how to grow during a pandemic, first party data, and why building personalised, digital media experiences for consumers is key. Duncan also shares how the company continues to innovate in a fiercely competitive media market.

About BrightGen

BrightGen is a leading Salesforce partner with experts across industry and Salesforce products. It has a particularly strong customer base in the media industry, having served in this space for over ten years. BrightGen's customers include Conde Nast, the Guardian, Elsevier and Immediate Media. www.brightgen.com

About Immediate Media

Immediate Media is the special interest content and platform company. Its fast-growing, multi-platform media business is home to over 1,000 people across eight divisions. Immediate owns and operate some of the best-loved brands in the UK. And we only focus on special interest markets, engaging over 87 million global passionate consumers each month, offering them world-class content and innovative new products and services. www.immediate.co.uk